December, 2015

8 things PR pros want for the holidays

PR Daily

I’m thinking we need a jolly old elf dedicated to rewarding communications professionals. If we had one, these goodies for today’s PR rock stars would be on his sleigh: 1. Unlimited coffee. Keep your eggnog. This time of year, PR pros need the hard stuff: caffeine.

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How A Press Release Is Like A Selfie


Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist.

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Make #Leadership a Priority in 2016

PR Expanded

Early on in my career, I remember being asked if anyone can be a leader. Yes,” was my immediate response, knowing that you have to cultivate the right skills.

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head. One of the most effective? Harry’s.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 Press Release Headline Examples That Put People to Sleep


Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release.

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How to Control Snippet Titles & Summaries When You Post a Hyperlink on Social Media

Rock the Status Quo

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard.

Stepping up PR’s PR


Day in and day out, PR pros focus on storytelling, relationship building, and painting their client or company in the best light possible. Since we are so laser focused on executing all the time, I’d like to ask something that might throw you for a loop: When is the last time you thought about PR’s PR? […]. PR Education PESO model PR PR education PR pointers PRTech public relations

7 #PR Lessons in 2015

PR Expanded

Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year.

Influencer Marketing Alone Won’t Solve All your Problems

Ronn Torossian

How Well Do Your Marketing Strategies Perform? At the end of each marketing campaign, businesses review how well their marketing strategies have performed. Businesses who have relied heavily on Influencer Marketing to solve their sales and marketing problems find this particular strategy doesn’t produce expected results. Analyze the Problems There are two types of reach in marketing: Paid reach and organic reach.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Prepping your PR plans for 2016: What to look for, what to ignore


[By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016.

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Why coverage measurement metrics count

The Resolution Blog

The ‘unique user’ metric is fast becoming the AVE of the online PR world. Site ‘unique users’ is still being used by many PR teams however it doesn’t hold a great deal of meaning as it doesn’t tell us what impact our coverage had.

9 Content Marketing Trends That Will Rule The Roost In 2016


Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce.

How PRTech Can Pump Up Your 2016 PR Planning


If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S.

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Meetup Explores the Art of the PR Pitch

Flack's Revenge

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session.

Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book Review]


When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson , a former lawyer turned human resources professional. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If

How PR can innovate in 2016

The Resolution Blog

‘How can PR innovate’ is a question I’ve been asking for a while now.

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8 Ways to Differentiate Your Brand on Twitter in 2016


You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent.

PART 2: Big Data 101 for PR


We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […]. All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technology

Content Marketing Writers, Are You Teaching or Preaching?

Rock the Status Quo

(My current skating skills). I was sitting on the sidewalk, lacing up my white roller-skates. A neighbor came out and said, “Good morning, Carrie!” ” What could I do but strike up a conversation?

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

If you work in PR, it is good to keep an eye on the world of media innovation. You don’t want to be the last to hear about the up and comers – e.g. the next BuzzFeed or Vice.

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age


[By Alex Hoag]. Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

10 memorable moments from our first year (2015)

The Resolution Blog

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! We explored automation, discussed measurement and looked into the future.

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How to Ride the Wave of Influencer Marketing


Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. Fifty-two percent of surveyed communication professionals already employ the tactic. More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend.

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Advice for Up-and-Coming PR Professionals

Ronn Torossian

The main worry most students harbor about leaving school involves whether or not they can find a job right away. If there are student loans and bills to pay, then the need to find a job becomes even more urgent. However, along with finding any job, students should also focus on what to expect when entering the working world and how to do what they studied when the time comes to show their true colors. If you’re a PR professionals just entering the workforce … READ MORE ».

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PR Pro Showcase: Michelle Garrett

Rock the Status Quo

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

Writing rules PR pros should know

PR Daily

This story was originally published on PR Daily in December 2014. In public relations, writing is everything. Whether it’s in a press release, on a blog, or social media, your writing proficiency is vital.

Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now.

Agile working requires total theoretical change

The Resolution Blog

‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin. Business models are changing, and agile models are the best for creating value, according to McKinsey.

Free Tip Sheet! How to Score Coverage By Pitching on Social


We want to let you in on a PR secret: social media posts can produce major publicity for your brand. But how can you ensure success if reporters are still getting on the social media bandwagon? You must take time to build rapport.

Pay as you can restaurant thriving

Ronn Torossian

Conventional wisdom says pricing is one of the most important profit factors in any restaurant endeavor. Sure, limited menus, service, and reputation matter, but in the food and beverage business, margins count more than just about anything. You have a certain number you need to hit, on average, per table per meal, to stay profitable … and to keep your servers happy. Yep, that’s the conventional wisdom. But there’s one place down in Florida (of course) turning … READ MORE ».