December, 2015

8 things PR pros want for the holidays

PR Daily

I’m thinking we need a jolly old elf dedicated to rewarding communications professionals. If we had one, these goodies for today’s PR rock stars would be on his sleigh: 1. Unlimited coffee. Keep your eggnog. This time of year, PR pros need the hard stuff: caffeine.

Energy 404

How A Press Release Is Like A Selfie

Onclusive

Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist.

Make #Leadership a Priority in 2016

PR Expanded

Early on in my career, I remember being asked if anyone can be a leader. Yes,” was my immediate response, knowing that you have to cultivate the right skills.

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head. One of the most effective? Harry’s.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 Press Release Headline Examples That Put People to Sleep

Cision

Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release.

More Trending

What do Trump and ISIS have in Common?

Flack's Revenge

Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp.

Ethics 190

How PRTech Can Pump Up Your 2016 PR Planning

Onclusive

If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem.

7 #PR Lessons in 2015

PR Expanded

Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year.

Influencer Marketing Alone Won’t Solve All your Problems

Ronn Torossian

How Well Do Your Marketing Strategies Perform? At the end of each marketing campaign, businesses review how well their marketing strategies have performed. Businesses who have relied heavily on Influencer Marketing to solve their sales and marketing problems find this particular strategy doesn’t produce expected results. Analyze the Problems There are two types of reach in marketing: Paid reach and organic reach.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Prepping your PR plans for 2016: What to look for, what to ignore

Marketwired

[By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016.

Mobile 185

Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S.

Film 181

Donald Trump and the Question of Leadership. How Does He Measure Up?

PR Matters

Yes, it does look like he’s in the middle of saying “Go F k Yourself.” ” The type of leader you are depends on your character. More specifically, there are certain definable qualities for being a great leader, as discussed in some insightful books on leadership.

Stepping up PR’s PR

Onclusive

Day in and day out, PR pros focus on storytelling, relationship building, and painting their client or company in the best light possible. Since we are so laser focused on executing all the time, I’d like to ask something that might throw you for a loop: When is the last time you thought about PR’s PR? […]. PR Education PESO model PR PR education PR pointers PRTech public relations

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce.

Meetup Explores the Art of the PR Pitch

Flack's Revenge

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

[By Lisa Davis]. If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too.

Survey 178

Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book Review]

Polaris

When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson , a former lawyer turned human resources professional. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If

Content Marketing Writers, Are You Teaching or Preaching?

Rock the Status Quo

(My current skating skills). I was sitting on the sidewalk, lacing up my white roller-skates. A neighbor came out and said, “Good morning, Carrie!” ” What could I do but strike up a conversation?

PART 2: Big Data 101 for PR

Onclusive

We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […]. All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technology

8 Ways to Differentiate Your Brand on Twitter in 2016

Cision

You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent.

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

If you work in PR, it is good to keep an eye on the world of media innovation. You don’t want to be the last to hear about the up and comers – e.g. the next BuzzFeed or Vice.

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

[By Alex Hoag]. Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

Advice for Up-and-Coming PR Professionals

Ronn Torossian

The main worry most students harbor about leaving school involves whether or not they can find a job right away. If there are student loans and bills to pay, then the need to find a job becomes even more urgent. However, along with finding any job, students should also focus on what to expect when entering the working world and how to do what they studied when the time comes to show their true colors. If you’re a PR professionals just entering the workforce … READ MORE ».

Study 150

PR Pro Showcase: Michelle Garrett

Rock the Status Quo

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

Inside Innovation: ING Bank Communications team

The Resolution Blog

When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile!

How to Ride the Wave of Influencer Marketing

Cision

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. Fifty-two percent of surveyed communication professionals already employ the tactic. More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend.

How To 244

Writing rules PR pros should know

PR Daily

This story was originally published on PR Daily in December 2014. In public relations, writing is everything. Whether it’s in a press release, on a blog, or social media, your writing proficiency is vital.

Writing Inspiration Roundup: Our Top Writing Posts of 2015

Marketwired

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now.

Pay as you can restaurant thriving

Ronn Torossian

Conventional wisdom says pricing is one of the most important profit factors in any restaurant endeavor. Sure, limited menus, service, and reputation matter, but in the food and beverage business, margins count more than just about anything. You have a certain number you need to hit, on average, per table per meal, to stay profitable … and to keep your servers happy. Yep, that’s the conventional wisdom. But there’s one place down in Florida (of course) turning … READ MORE ».

“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon

Rock the Status Quo

It’s live. IT’S FINALLY LIVE. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!!

Why coverage measurement metrics count

The Resolution Blog

The ‘unique user’ metric is fast becoming the AVE of the online PR world. Site ‘unique users’ is still being used by many PR teams however it doesn’t hold a great deal of meaning as it doesn’t tell us what impact our coverage had.

Free Tip Sheet! How to Score Coverage By Pitching on Social

Cision

We want to let you in on a PR secret: social media posts can produce major publicity for your brand. But how can you ensure success if reporters are still getting on the social media bandwagon? You must take time to build rapport.