October, 2017

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while?

Bringing PR Measurement Into the Digital Era


Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact.

Trending Sources

AirPR Software Launches New Version of AirPR Analyst Platform


New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

PR Expanded

PR Expanded Student Series : A guest post by Shawn Bond, a Student at American University. Jeff Bezos said that your brand is what people say about you when you’re not in the room.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

6 Simple Rules for Email Pitches


You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea.

I’m in the Mood for a Good Holiday Story

Business Wire

by Millicent Hasandras, Business Wire Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle.

Book Launch: Answers for Modern Communicators

PR Expanded

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. I’ve been writing this book for years and it’s finally finished.

Marketing & Public Relations For Cyber Currency Companies

Ron Torossian

Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. Find the Connection to Your Coin. Buying the tokens for any of these companies does more than making an investment in the company. The coins, also … READ MORE ».

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Measure the Quality of Your Content

The Proactive Report

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? The quality of writing and visuals is very subjective.

5 Signs Your Company Isn’t Ready For A PR Firm…Yet

ImPRessions - Crenshaw Communications

Recently we addressed some surefire signs that a start-up or other business is ready to hire a public relations agency. Interestingly, there are also some very good reasons to hold off on taking that step. Here are some crucial benchmarks to consider.

Five Tips to Differentiating Your Brand


Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing.

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4 Key PR Trends to Watch in 2018

PR News

I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Should you remove author names from blog posts when employees leave?

Communications Conversations

Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0.

Australia Stops Making Cars

Ron Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business.

The Urgency for Marketing to Change. Now

PR 20/20

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). The following introduction was written by Pulizzi. “It

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How to Use Social Media to Find PR-friendly Journalists


Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media.

How to Use Data to Tell Stories and Attribute PR Value


This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct. 10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold.

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Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast

Communications Conversations

Forty percent of Americans age 12 or older have listened to a podcast at some point. And, according to consultant, Jay Baer, “67 million Americans listen to podcasts monthly. That’s more common than Catholicism.”

On October 19th #PRStudChat Discusses Answers for Modern Communicators

PR Expanded

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. Join #PRStudChat sponsored by Spin Sucks on Thursday, October 19th from 12:00 p.m. to 1:00 p.m.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

The Invincible Vince Papale

HMA Public Relations

The most recent Accelerent breakfast hosted Vince Papale, the former Philadelphia Eagles walk-on legend and the inspiration for the film “Invincible.” Click below for more]. The post The Invincible Vince Papale appeared first on HMA Public Relations.

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Five Bad Reasons To Rebrand A Business

ImPRessions - Crenshaw Communications

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand.

PR Attribution Has No Silver Bullet


Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

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Conference Recap: Bea Arthur on Being Resilient and Finding Success


Bea Arthur’s one-sentence bio notes that she “is a successful therapist, entrepreneur and media personality.”. During her General Session today at the PRSA 2017 International Conference in Boston , Arthur had encouraging words for budding entrepreneurs. Anybody can do it. I did it.

The next generation won’t watch TV news–at all (and that’s a big problem for PR)

Communications Conversations

Reading my morning paper last weekend, I came upon this story in the Variety section of the Star Tribune.

They Don’t Make Marketers in Law School; Off Script #22: Ginny Allen

Sword and the Script

We first crossed paths somewhere in Raleigh. I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Her interview here is nothing short of exceptional.

The Rise of Social Media Customer Care

The Proactive Report

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. But don’t just use it as a broadcast channel. Your customers expect you to be active and responsive on social media.

Best Practices in Social Media Content


By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Start with outlining your goals for the page – Customer Acquisition?

Content Distribution Best Practices: 3 Strategies You Should Update


Although best practices are ideal strategies, they aren’t static. . In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . Let’s examine three ways of distributing content and how to get them up to date.