October, 2017

How to use content to build visibility for your business or personal brand

PR Warrior

The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it.

How To 355

Bergdahl expected to offer “guilty” plea

Ronn Torossian

Recently, the Associated Press announced that Army Sgt. Bowe Bergdahl plans to plead guilty to desertion and misbehavior before the enemy. This may seem like the right move for Bergdahl, who may well be the most universally reviled American soldiers of his generation. The Plea Statement.

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Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day.

7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

PR Expanded

PR Expanded Student Series : A guest post by Shawn Bond, a Student at American University. Jeff Bezos said that your brand is what people say about you when you’re not in the room.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice. In fact, thought leadership is one of best ways to.

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PERSONAL BRANDING: Why your online visibility matters

PR Warrior

In a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice?

The Walking Dead at 100

Ronn Torossian

The Walking Dead started as a long-running comic book. More grisly and darker than the capes and tights crowd, but fans still loved it.

AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

On October 19th #PRStudChat Discusses Answers for Modern Communicators

PR Expanded

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. Join #PRStudChat sponsored by Spin Sucks on Thursday, October 19th from 12:00 p.m. to 1:00 p.m.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Build a Successful B2B Influencer Marketing Strategy

B2B PR Sense

Virtually every sport has its own playbook -- an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. And B2B influencer marketing is at the top of our list. Why do we say that? Because audiences have changed.

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7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace.

6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea.

Hilfiger Line Especially for Disabled

Ronn Torossian

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. Tommy Hilfiger looks poised to change that. In many cases, people with relatively limited physical abilities are not the focus of many clothing designers.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Integrated PR & Marketing Measurement Begins with Business Goals

Onclusive

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company.

Book Launch: Answers for Modern Communicators

PR Expanded

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. I’ve been writing this book for years and it’s finally finished.

I'm in the Mood for a Good Holiday Story

Business Wire

Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle. Every year I look forward to pictures of kittens in silly outfits, outlandish gift guides, intriguing cocktail recipes, and crazy predictions by Futurists.

A PR Trend: The Corporate CEO As Social Advocate

ImPRessions - Crenshaw Communications

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media.

Content Distribution Best Practices: 3 Strategies You Should Update

Cision

Although best practices are ideal strategies, they aren’t static. . In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . Let’s examine three ways of distributing content and how to get them up to date.

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. Find the Connection to Your Coin. Buying the tokens for any of these companies does more than making an investment in the company. The coins, also … READ MORE ».

Building an Integrated PR & Marketing Measurement Plan

Onclusive

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more.

See You at Social Tools Summit Next Week

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership.

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6 emerging PR trends

PR Daily

Which public relations trends can help your growth and development? These aspects of the job can be tough to master, yet they can help you get a running start toward the industry’s future. Here’s what’s in store: 1. Promoting expertise at all levels.

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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while?

PR Attribution Has No Silver Bullet

Cision

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

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Is GE Getting Booted Out of the DOW?

Ronn Torossian

General Electric is not having a good year. The company has been down of late, with stocks falling and earnings reports landing even lower than many people expected.

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How to grow your PR budget, in 3 steps

The Resolution Blog

The Public Relations industry has seen huge changes in the last five years. New forms of communication has brought new specialist talent and offerings.

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Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media.

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3 ways PR pros can land media coverage without news

PR Daily

What do you do when your organization doesn’t have news to pitch? You create some. That doesn’t require a pricey investment in an analyst report or a charitable contribution for the sake of media coverage. It doesn’t even require a press release.

When Corporate CEOs Challenge The President

ImPRessions - Crenshaw Communications

For many American businesses, the election of Donald Trump was a surprise, but not an unhappy one. They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies.

How to Use Multimedia For Better PR Campaigns

Cision

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal.

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Women Sue Uber for Equal Pay

Ronn Torossian

When it comes to company crisis mode, it’s best not to stay there because of a variety of problems. Best to deal with a crisis and leave it far behind, but that’s hard to do if the company faces one problem after another. That seems to be where Uber is these days.