October, 2017

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Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. Find the Connection to Your Coin.

Company 284
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How to Use Multimedia For Better PR Campaigns

Cision

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282
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7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

Deirdre Breakenridge

PR Expanded Student Series : A guest post by Shawn Bond, a Student at American University. Jeff Bezos said that your brand is what people say about you when you’re not in the room. Because the digital space gives people a new way to take a look into who you are, here are 7 steps to use so digital to work for you. Perform a digital audit. The first step in boosting your brand is understanding what’s currently out there.

Brand 229
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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling.

Software 207
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event. Plan the timeline down to the last detail.

Pitching 185

More Trending

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Bergdahl expected to offer “guilty” plea

Ronn Torossian

Recently, the Associated Press announced that Army Sgt. Bowe Bergdahl plans to plead guilty to desertion and misbehavior before the enemy. This may seem like the right move for Bergdahl, who may well be the most universally reviled American soldiers of his generation. The Plea Statement. If he does indeed plea out, that decision will nearly bring to an end one of the most watched military controversies over the past eight years.

Blogging 246
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6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. It’s difficult for PR practitioners is to sift through all of the disparate advice and to come up with a sound strategy to engage journalists.

Pitching 275
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Book Launch: Answers for Modern Communicators

Deirdre Breakenridge

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting.

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Prowly - Untitled Article

Prowly

This year’s Filmteractive festival caught my attention mainly because of two presentations - one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time? The post appeared first on Prowly Magazine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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I'm in the Mood for a Good Holiday Story

Business Wire

Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle. Every year I look forward to pictures of kittens in silly outfits, outlandish gift guides, intriguing cocktail recipes, and crazy predictions by Futurists. When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December.

Blogging 150
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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches.

Blogging 159
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The Walking Dead at 100

Ronn Torossian

The Walking Dead started as a long-running comic book. More grisly and darker than the capes and tights crowd, but fans still loved it. As more issues came out, more and more people jumped on the bandwagon, turning The Walking Dead into one of the biggest “mature” comics ever, right up there with Y The Last Man and The Sandman. Then, after years, The Walking Dead made its TV debut on AMC network.

Blogging 239
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Content Distribution Best Practices: 3 Strategies You Should Update

Cision

Although best practices are ideal strategies, they aren’t static. . In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . Let’s examine three ways of distributing content and how to get them up to date. 1. Press Release Distribution. You can no longer simply email journalists and hope to get coverage online or in print-based media.

Strategy 251
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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On October 19th #PRStudChat Discusses Answers for Modern Communicators

Deirdre Breakenridge

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. Join #PRStudChat sponsored by Spin Sucks on Thursday, October 19th from 12:00 p.m. to 1:00 p.m. ET for a discussion with Author Deirdre Breakenridge (@dbreakenridge) about her new book, Answers for Modern Communicators, A Guide to Effective Business Communication.

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How to Apologize If Your Brand Messes Up

Prowly

Missteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United). Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right. The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine.

How To 180
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See You at Social Tools Summit Next Week

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer and Brian Mahony invited me back (see my cheat sheet from last year ). It looks like it will be another great event.

Tools 149
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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader? We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. What qualities make a successful thought leader?

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Hilfiger Line Especially for Disabled

Ronn Torossian

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. Tommy Hilfiger looks poised to change that. In many cases, people with relatively limited physical abilities are not the focus of many clothing designers. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.

Fashion 210
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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach. While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English.

Community 225
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How to Measure the Quality of Your Content

The Proactive Report

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? The quality of writing and visuals is very subjective. I may love something that you think is awful. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines.

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What Belongs in a Crisis Communications Plan?

Prowly

If you’re thinking about putting together a crisis communications plan for your business, where do you start? Here are the basics to consider: The post What Belongs in a Crisis Communications Plan? appeared first on Prowly Magazine.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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How to crack your first client meeting

The Resolution Blog

A great relationship is the key to a successful client/agency relationship so you really want to make a great first impression. This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are onto a winner. Take time to learn about them and what their job role is like.

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2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

Whether you’re working in public relations or another service business today, things can occasionally get.well, scary. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later. The ones below apply mainly to us in the PR trade, but as readers may see, some could apply to anyone.

Agency 136
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Is GE Getting Booted Out of the DOW?

Ronn Torossian

General Electric is not having a good year. The company has been down of late, with stocks falling and earnings reports landing even lower than many people expected. By the numbers GE has dropped more than 30 percent, making it number 30 with a bullet when compared to, um, 29 other companies that make up the DOW stock average. Yes, you read that right.

Report 150
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Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the third in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. The field is constantly changing, and there’s never a shortage of new tech, challenges and opportunities. The day featured panels on just about every aspect of the field.

Tools 120
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Explore Feed—Is There Anything Brands Should Be Nervous About?

Prowly

“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of? The post Explore Feed—Is There Anything Brands Should Be Nervous About? appeared first on Prowly Magazine.

Brand 163
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How to Use Data to Tell Stories and Attribute PR Value

PRSay

This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct. 10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Why? Because the more people that trust your brand, the more often they will choose you over competitors.

Data 144