October, 2016

Why ‘Ghosting’ Is the Scariest PR Faux Pas

Onclusive

Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility.

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Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

The Trump-Clinton Enthusiasm Gap is Real

Cision

Cision is politically unaffiliated and does not endorse any political parties, platforms, campaigns or candidates. Regardless of the content or themes presented by both candidates, there is a substantial gap in enthusiasm on social media in favor of Donald Trump.

How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Airlines adding “fire containment” bags

Ronn Torossian

Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe.

More Trending

How to Drive PR Decisions with Data

Onclusive

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. There is a lot to learn (and will be learned) from this mainstream news channel. On Tuesday, October 11, 2016, at 8:30 p.m.

Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

5 PR Horror Stories And The Lessons Learned

ImPRessions - Crenshaw Communications

With Halloween around the corner, it’s time to look at a new batch of gory public relations horror stories. We’re talking about situations where things go awry and you’re left wondering how you’re going to make it out alive.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Sixers bet on eSports

Ronn Torossian

The NBA’s Philadelphia 76ers are making history. No, they’re not making a historic title run. In fact, until they get past LeBron and his Cavs, that dream’s little more than a wisp of the wind. But that doesn’t mean the team can’t do something exciting and groundbreaking off the court.

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Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. Let’s face it -- not all content is created equal.

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2016 PRTech Awards Recap

Onclusive

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? you may wonder. That doesn’t seem like a guaranteed path to brand authority. But it is.

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How the PESO Model Changes PR’s Conversation

Cision

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Bisquick’s Flapjack Flap? Public Relations Weighs In

ImPRessions - Crenshaw Communications

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone.

Nintendo continues to innovate

Ronn Torossian

For a generation of kids, Nintendo was THE name in gaming. Sure, there were other companies with other consoles, but they were decidedly also-rans, soundly whipped in the market by the NES and then the Super Nintendo. But the hardest thing about being at the top of the hill is staying on top.

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts.

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Is PR data bias holding you back?

Onclusive

When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice.

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Trump Gets Schooled in PR

Flack's Revenge

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon PR boy, spin this!”

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. According to NewsCred : 40% of people will respond better to visual information than plain text.

Hawaiian Airlines policy ruled not discriminatory … but will that fly?

Ronn Torossian

When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals. Want to show the evolving side of your small business? Build authority?

11 of literature’s best closing lines

PR Daily

First sentences can make or break even the most brilliantly crafted article. Lead sentences are often the deciding factor in whether readers keep reading. This is why we writers struggle so desperately to find the perfect opening lines. Closing lines are a different story.

New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

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How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution.

When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis.

Press Releases Don’t Work

Shift Communications

What occurs a thousand times a day but is rarely noticed? The answer: public relations professionals publish a press release. SHIFT Communications delved into the raw Google News database of millions of news stories per year to extract just press releases.

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How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content.

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How PR pros can get inside journalists’ minds

PR Daily

As newsrooms shrink, the number of PR reps eager to get their brand in the headlines is growing. The result: Reporters are drowning in pitches. To get the placements you want, you have to think like a journalist and give them stories they would write themselves.

How To Socialize Your Crisis Management Plan

Melissa Agnes

I’m often asked how organizations should go about beginning to socialize their crisis management plan throughout the depths of their organization. In other words, how do you begin to get your team familiar and comfortable with the program, their roles and responsibilities?

Behind the Headlines With Nathan Friedman

Cision

The world of PR is constantly changing. Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation.