October, 2016

Trending Sources

Why Every Organization Needs a Content Style Guide

Spin Sucks

One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message.

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Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them


You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off.

Search & Owned Media Most Used by Journalists

The Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom.

Was Dyn, Inc. Crisis-Ready?

Melissa Agnes

In the DDoS attack that left some of the world’s online leaders in the dark last week, did Dyn, Inc. – the target of the attack – prove to be #crisisready? I explore this question in this week’s #crisisready video.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How To Monitor Social Media Like a Boss


Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution.

Social Hashtag Campaign Is A PR Winner For Excedrin

ImPRessions - Crenshaw Communications

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave.

3 Key Trends Influencing the Future of Communications


*This article was provided by Cision , a PRSA partner. The Media and Communications industry is evolving rapidly. With new technologies and innovations emerging every day, our roles become more challenging and complex.

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

This week, I attended IBM’s premier analytics and insights conference, World of Watson. Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why communicators should be paying more attention to Glassdoor

Communications Conversations

When you hear the name “Glassdoor”, what comes to mind? Employee reviews. Unfiltered opinions on a particular employer. Where you go to research a job before you accept it. Right? But, truth be told, the 2016 version of Glassdoor is a whole lot more.

Master Modern PR By Integrating the PESO Model

Spin Sucks

It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model.

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How the PESO Model Changes PR’s Conversation


It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. According to NewsCred : 40% of people will respond better to visual information than plain text.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Eight Coaching Lessons We Can Learn From the Second Presidential Debate


Many of us were left wanting and some sat in disgust and disappointment as we watched the recent Presidential debate. On the one hand, we continued to see half-truths, vile accusations and boorish behavior.

Secrets for crafting the perfect headline

PR Daily

When’s the last time you took a pass on a story because of a lackluster headline? Although many marketers know that headlines often determine their content’s fate, few consistently write compelling introductions to their stories. From LinkedIn’s “ Where Do Headlines Come From?”

Attract, Convert, Retain, a B2B Marketing Roundup [UML]

Sword and the Script

The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel , and it’s never been harder for organizations to map out what that journey looks like.

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Develop a More Engaging Content Strategy with Influencers

Spin Sucks

Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

4 Questions to Kickstart Your Influencer Marketing


Audiences are more likely to run away from your messages than run towards them. They’re bombarded by one content tsunami after another and it’s exhausting. To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing.

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Bisquick’s Flapjack Flap? Public Relations Weighs In

ImPRessions - Crenshaw Communications

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone.

Art is for Questions. Design is for Solutions.

The Blueballroom

I recently attended a “Design Disruptors” documentary screening, created by the game changing design tool Invision and hosted by results-driven digital agency Deuce Creative. Today’s most disruptive companies have a new guiding principle: a fierce focus on customer-centric product design.

10 proofreading tips for a flawless PR campaign

PR Daily

PR campaigns must be bulletproof. One mistake, and readers will discount you or make fun of you online. No pressure, right? Luckily, there are plenty of ways to head off errors before they are published. Here are 10 tips to get your proofreading skills up to speed: 1. Don’t proofread right away.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Hawaiian Airlines policy ruled not discriminatory … but will that fly?

Ron Torossian

When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution.

How to Podcast: A Two-Part Series

Spin Sucks

During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)


From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters. But in business, some fears are actually healthy for you…if you know how to harness them. Fear of Failure.

FIR Podcast #56: Strategy? What strategy?

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. We’re thinking of Cindy Crescenzo as she deals with a difficult time and had to bow out of this week’s episode, but David Grossman and Mark Story still joined me for a stimulating conversation about these topics….

Pressure Test: Answering Reporters’ Questions When a Crisis Hits

Beyond PR

It’s been said and proven time and time again – the best way to handle a crisis is through proactive preparation, not reactive answers.

4 ways to marry SEO and content marketing

PR Daily

Ever since Google and other search engines have emerged, brand managers have been concerned with making their content “friendly” for them. Search engine optimization became a crucial part of online promotions, because if an organization’s site is not found, it is practically dead.

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Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness.

How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing.".

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The New Marketing Mandate for the Advocacy Era


Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs.