October, 2016

Hawaiian Airlines policy ruled not discriminatory … but will that fly?

Ron Torossian

When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution.

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them


You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off.

Trending Sources

Search & Owned Media Most Used by Journalists

The Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom.

Was Dyn, Inc. Crisis-Ready?

Melissa Agnes

In the DDoS attack that left some of the world’s online leaders in the dark last week, did Dyn, Inc. – the target of the attack – prove to be #crisisready? I explore this question in this week’s #crisisready video.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How To Monitor Social Media Like a Boss


Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution.

3 Key Trends Influencing the Future of Communications


*This article was provided by Cision , a PRSA partner. The Media and Communications industry is evolving rapidly. With new technologies and innovations emerging every day, our roles become more challenging and complex.

Why ‘Ghosting’ Is the Scariest PR Faux Pas


Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility.


What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

This week, I attended IBM’s premier analytics and insights conference, World of Watson. Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why communicators should be paying more attention to Glassdoor

Communications Conversations

When you hear the name “Glassdoor”, what comes to mind? Employee reviews. Unfiltered opinions on a particular employer. Where you go to research a job before you accept it. Right? But, truth be told, the 2016 version of Glassdoor is a whole lot more.

Airlines adding “fire containment” bags

Ron Torossian

Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe.

How the PESO Model Changes PR’s Conversation


It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Secrets for crafting the perfect headline

PR Daily

When’s the last time you took a pass on a story because of a lackluster headline? Although many marketers know that headlines often determine their content’s fate, few consistently write compelling introductions to their stories. From LinkedIn’s “ Where Do Headlines Come From?”

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Pressure Test: Answering Reporters’ Questions When a Crisis Hits

Beyond PR

It’s been said and proven time and time again – the best way to handle a crisis is through proactive preparation, not reactive answers.

How to Drive PR Decisions with Data


I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

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Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness.

How Big Data Will Modernize Your Crisis Communications Plan


For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

4 Questions to Kickstart Your Influencer Marketing


Audiences are more likely to run away from your messages than run towards them. They’re bombarded by one content tsunami after another and it’s exhausting. To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing.

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10 proofreading tips for a flawless PR campaign

PR Daily

PR campaigns must be bulletproof. One mistake, and readers will discount you or make fun of you online. No pressure, right? Luckily, there are plenty of ways to head off errors before they are published. Here are 10 tips to get your proofreading skills up to speed: 1. Don’t proofread right away.

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Despite a wealth of knowledge and experience, you might end up compromising quality just to get the work done in a timely fashion.

Samsung PR disaster or crisis management? When it all goes up in flames.

Norton's Notes

It has been a truly torrid couple of weeks for consumer giants Samsung. In an instant world, even minute issues can spiral into a PR disaster, so when a major clanger is dropped- damage can be cataclysmic. And this has very much been the case this past couple of weeks.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

How to Use LinkedIn to Maximize Your PR Efforts

Media Bullseye

When it comes to social media platforms that benefit public relations, Twitter and Facebook tend to be the first names that come to mind. With the impressive growth of LinkedIn over the last five years, however, it is important that we don’t neglect the features of this useful platform.

Putting the “PR” in Partnership Relations


Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. 23, 4:45–5:45 p.m. The following is a guest post previewing her session.*.

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)


From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters. But in business, some fears are actually healthy for you…if you know how to harness them. Fear of Failure.

4 ways to marry SEO and content marketing

PR Daily

Ever since Google and other search engines have emerged, brand managers have been concerned with making their content “friendly” for them. Search engine optimization became a crucial part of online promotions, because if an organization’s site is not found, it is practically dead.

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I’m calling for the abolishment of hoodies at client meetings

Communications Conversations

Today, I just have to rant. And I know it’s a rant we’ve heard before. But, it’s a rant worth repeating. Earlier this week, I was out visiting a friend at one of the bigger Fortune 100 companies here in Minneapolis.

Is PR data bias holding you back?


When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice.

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Media Monitoring: Getting ready for 2017

Media Bullseye

The calendar pages keep turning, and we’ve arrived at the last quarter of the year. I always find that it feels like time speeds up a bit at this point: first it is Halloween, then Thanksgiving, and suddenly we’re watching the ball drop in Times Square wondering what next year will bring.

The Top Scariest PR Disasters in Recent History


Phillip Morris. In 2001, officials from the Czech Republic distributed a report showing that the government enjoys savings from the premature deaths of the actual smokers. Benefits included things like savings on housing, pensions, and health care.

The New Marketing Mandate for the Advocacy Era


Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs.