August, 2016

How to Write a Press Release (That Doesn’t Get Deleted)


The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […]. PR Education PR tip PR tips press release press releases public relations tips

Key Components to Transform Bloggers Into Influencers

Ronn Torossian

There are several types of bloggers—those who do it to keep their families up-to-date and post photos of their children, those who blog because they have a particular interest in a subject or hobby and bloggers who deeply love a topic that they have become experts in that niche and have developed a significant following. As a result, certain leverage bloggers to test their product or service and share their thoughts with their followers.


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#PR Takes Your Business Beyond #Brand Awareness

PR Expanded

Brand awareness is just the beginning of what good PR can do for your company. By incorporating PR into your communication program, a business can quickly move beyond awareness straight toward customer loyalty and advocacy. When you take the time to build relationships, you can create the trust and transparency with your customers that will lead to long-lasting bonds. But, where do you begin in a constantly changing media landscape with the highly digitized consumer?

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How to Turn Your Personal Story Into a Compelling Brand


The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Your audience should be able to connect to and see themselves in your story. To do that, you’ll need to tap into your personal history and also humanize your brand.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Your PR Program Isn’t Gaining Traction

ImPRessions - Crenshaw Communications

It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized. So what happens when a PR campaign isn’t working? We often say that public relations is more of an art than a science, and it’s true.

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More Trending

How to Write an Email Your Customers Will Give a Crap About


“You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day. It streamlined communication, ensured multiple people were simultaneously “looped in” and enabled business professionals to be more organized and accountable. People […]. PR Education customer relations customer success customer success education customer tips

Does Appearance Matter?

Ronn Torossian

The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in your workplace. If you ask yourself, “Would you be more inclined to trust a major client to the employee who wears sweats and flip flops or to someone who is dressed in a suit?” you’ll realize just how important how you present yourself is … READ MORE ». The post Does Appearance Matter?

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13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

Is your content getting the reach it deserves? Are enough people seeing it? With our inboxes flooded seemingly every nano second with content, how do you ensure yours gets seen? To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Ready to learn how to get your B2B company's content before a wider audience? Read on. Bring In The Experts. Get an Attention-Grabbing Quote From an Influencer.

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Creating, Distributing, & Amplifying Your Press Release


I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. Here I want to look at three components of a successful press release strategy: Creation. Distribution. Amplification. My aim is to help you with each so that press releases become an effective component of your overall marketing and PR strategy. Creation. There’s so much to be said here.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

9 Need-to-Know Rebranding Tips


Rebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it. While a lot of people will just close up shop and go on to the next, there are a blessed few who refuse to let their dream die. So they re-adjust, refocus and rebrand to better reflect what the market wants. If you’re among that number, you’ll need to think strategically about how to reinvent yourself.

10 Tiresome, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Humour PR Words & Writing 10 bad cliches 10 terrible cliches business cliches cliches in business cliches in speeches cliches to avoid everyday cliches interview tips the worst cliches top 10 writing tips

How to Use Data to Ensure Content Success


Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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5 Tips for Building Social Media Ambassador Programs

Ronn Torossian

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story. Every brand has a story, and sometimes, all a brand needs are the right people to tell it. But how does a brand create a social media ambassador program that truly leverages the conversation for the its benefit while compensating the storytellers?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 B2B Social Media Best Practices That Will Up Your Marketing Game

B2B PR Sense

Social media has proven its worth within the marketing realm beyond a doubt. Yet, many B2B companies hesitate to utilize -- or optimize -- this vital resource. Are you among this number? Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard! Set any reservations about social media marketing aside for a moment and hear me out.

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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

While those of us in public relations may differ over laptop types, or even the note-taking advantages of pen and paper, there are tech gadgets that offer great help to busy PR teams. Just like kids shopping for back-to-school supplies, now is a good time for anyone to load up on must-have tech. We did some informal polling of people in the profession and came up with some go-to gadgets and digital tools to help improve PR productivity. Tinder for PR pros & media?

Here’s How to Use Storytelling to Improve Your Crowdfunding


Once upon a time isn’t just for fairy tales. If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Nothing is quite as powerful for getting a crowd of investors on board than a persuasive story. Not only do humans love stories, they crave stories. And, at the end of the day, you’re one human communicating with another human. Your story will help your audience relate to your brand.

Behind the Headlines With Cheryl Byrne


Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged.

How to Write a Byline That Positions You as a ‘Thoughtful’ Leader


I don’t mean to get meta, but I’m about to write a thought leadership post about thought leadership. Contributed content is more accessible than ever as publishers democratize writing opportunities in exchange for traffic volume. In fact, so many C-suite executives have columns or are self-publishing articles that it’s changed the meaning of “thought leader” from […]. PR Education byline bylines thought leadership Thought Leadership Content

Chris Burch: Things Should be Magical

Ronn Torossian

And what’s amazing is how often Chris Burch, an investor and entrepreneur spots magic. And that’s where one enters Poppin. In2014, Forbes reported that 52% of Americans viewed their daily job with dread.But what if the one thing they could absolutely count on, every day, was a simple, consistent, magical experience with their work environment? That simple question led Poppin to reimagine the office experience from the ground up. Technically, from the stapler up.

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6 Sure-Fire Ways B2B PR Takes You From Anonymity to Thought Leader

B2B PR Sense

How do you go from anonymity to trusted guru? Four words: B2B PR Thought Leadership. Once upon a time -- think pre-Internet days -- it wasn't easy to break out from the pack unless you had amazing skills and/or a big budget. The Internet changed all that making it easier to embrance the mantle of guru. Yet, many people still hesitate to be full-fledged thought leaders. They worry they don't have enough knowledge or skill.

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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. Don’t fence me in.

Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great interest. Why is it at all interesting what a few NYTM members think about IT news? First, I find it challenging to get any useful feedback along these lines – and this can be frustrating for someone whose job is to get clients PR results.

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Behind the Headlines With Imelda Suriato


Photo by Paul Morejón Studio. Brands need to connect with their audiences through effective communication. But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers.

How to Empower Data-Driven PR Leaders


Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum. There are tremendous opportunities to […].

Zika spread causing PR problems for CDC

Ronn Torossian

Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease. When the mysterious “new” disease was discernible and preventable, when it was only being spread by people from other places, and when we knew how to “see” it and make arrangements to deal with it the monster could be caged. Now the monster is out of the cage, and we still don’t know what it … READ MORE ».

How to Succeed In B2B Small Business PR With Social Media

B2B PR Sense

Are you a small B2B fish in the overwhelmingly big pond that is social media? Do you want to show prospects that you mean business, and that you’re here to stay? Then create a killer B2B social media strategy that will amplify your small business PR. Don’t get drowned out by bigger B2B businesses in your industry! Find out how to carve out your own corner in social media and grow it. Read on for B2B best practices to use in social media.

It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? To us, it simply means PR people are skilled at making and maintaining relationships. Whether mining for new business, hiring or connecting to media, it’s all about those relationships. Here are some examples of how to leverage the ones you have and cement others. Give a journalist a “job.”

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Cross posted on Hack the Feed. My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach.

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Does Your Crisis Scenario Plan Need Some Love?


A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. So how do we prepare our clients and our organizations for the daunting task of handling the unknown and unexpected?

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Do you confuse ‘brand’ with ‘branding’?

PR Daily

Your brand is both a mirror and a window: It reflects how you see yourself, and it’s how the outside world looks at you. To extend the analogy, the way you frame this perception is all about your brand ing. In an ideal world, the internal and external views are identical. The reality is you must be constantly adjusting your communications to maintain consistency. A brand engenders an emotional relationship.

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Netflix doubles down on nostalgia

Ronn Torossian

Netflix is on a roll lately. Smash hit series, popular comedy specials, and a growing list of (actually good) movies and TV shows have them raising their rates … and this time, customers are not griping too terribly much. But the network that invented binge watching and Right Now seasons of popular programs is giving its customer base even more reasons to tune in. The latest offering has the streaming network jumping on the nostalgia bandwagon. Fuller House was the … READ MORE ».