August, 2016

How to Write a Press Release (That Doesn’t Get Deleted)

Onclusive

The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […].

Creating, Distributing, & Amplifying Your Press Release

Cision

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. Here I want to look at three components of a successful press release strategy: Creation.

Key Components to Transform Bloggers Into Influencers

Ronn Torossian

#PR Takes Your Business Beyond #Brand Awareness

PR Expanded

Brand awareness is just the beginning of what good PR can do for your company. By incorporating PR into your communication program, a business can quickly move beyond awareness straight toward customer loyalty and advocacy.

Brand 272

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

Brand 247

More Trending

How to Write an Email Your Customers Will Give a Crap About

Onclusive

“You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day.

Behind the Headlines With Imelda Suriato

Cision

Photo by Paul Morejón Studio. Brands need to connect with their audiences through effective communication. But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand.

Four Ways Technology Affects How Companies do PR

Ronn Torossian

Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media.

Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. I am a big fan of podcasts, and like listening to them while jogging.

Brand 229

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

Is your content getting the reach it deserves? Are enough people seeing it? With our inboxes flooded seemingly every nano second with content, how do you ensure yours gets seen? To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips.

B2B 212

9 Need-to-Know Rebranding Tips

ReimaginePR

Rebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it.

How to Write a Byline That Positions You as a ‘Thoughtful’ Leader

Onclusive

I don’t mean to get meta, but I’m about to write a thought leadership post about thought leadership. Contributed content is more accessible than ever as publishers democratize writing opportunities in exchange for traffic volume.

Behind the Headlines With Cheryl Byrne

Cision

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do.

Does Appearance Matter?

Ronn Torossian

The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in your workplace.

Study 254

A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy. However, no matter how hard you ply your craft, setting aside time each day for a few important reads is essential to staying current and making relevant PR decisions.

Agency 181

5 B2B Social Media Best Practices That Will Up Your Marketing Game

B2B PR Sense

Social media has proven its worth within the marketing realm beyond a doubt. Yet, many B2B companies hesitate to utilize -- or optimize -- this vital resource. Are you among this number? Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard!

B2B 185

Here’s How to Use Storytelling to Improve Your Crowdfunding

ReimaginePR

Once upon a time isn’t just for fairy tales. If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Nothing is quite as powerful for getting a crowd of investors on board than a persuasive story.

How to Empower Data-Driven PR Leaders

Onclusive

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals.

Does Your Crisis Scenario Plan Need Some Love?

Cision

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams.

Crisis 230

5 Tips for Building Social Media Ambassador Programs

Ronn Torossian

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story.

Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

While those of us in public relations may differ over laptop types, or even the note-taking advantages of pen and paper, there are tech gadgets that offer great help to busy PR teams. Just like kids shopping for back-to-school supplies, now is a good time for anyone to load up on must-have tech.

10 Tiresome, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Humour PR Words & Writing 10 bad cliches 10 terrible cliches business cliches cliches in business cliches in speeches cliches to avoid everyday cliches interview tips the worst cliches top 10 writing tips

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that?

How to Use Data to Ensure Content Success

Onclusive

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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Behind the Headlines With Angela DeRusha

Cision

Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your brand can address their needs.

Zika spread causing PR problems for CDC

Ronn Torossian

Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease.

“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do.

5 Disastrous B2B Content Marketing Mistakes That Are Costing You Big

B2B PR Sense

Are you getting the payoff you rightfully deserve from your B2B marketing campaign? What mistakes could be standing between your efforts and rocking results? Discover what you need to change, then sit back and watch your results soar! Too Much Shameless Self Promotion.

B2B 176

Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great interest.

Reddit 170

How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.

Brand 170

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about.

Four Ways Technology Affects How Companies do PR

Ronn Torossian

Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media.