Cision
AUGUST 30, 2016
A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. So how do we prepare our clients and our organizations for the daunting task of handling the unknown and unexpected?
Onclusive
AUGUST 31, 2016
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum. There are tremendous opportunities to […].
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ImPRessions - Crenshaw Communications
AUGUST 11, 2016
It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized. So what happens when a PR campaign isn’t working? We often say that public relations is more of an art than a science, and it’s true.
Ronn Torossian
AUGUST 29, 2016
Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease. When the mysterious “new” disease was discernible and preventable, when it was only being spread by people from other places, and when we knew how to “see” it and make arrangements to deal with it the monster could be caged.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Melissa Agnes
AUGUST 31, 2016
Many organizations face this dilemma. They have the best of intentions to communicate with their stakeholders in a crisis, but for one reason or another, they just simply feel as though they genuinely have nothing to say. So they say nothing, which ends up being a major crisis management mistake. So, if saying nothing isn’t an option (which it isn’t), what are you supposed to do in a crisis if you have nothing to say?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
AUGUST 31, 2016
Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.
Onclusive
AUGUST 17, 2016
“You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day. It streamlined communication, ensured multiple people were simultaneously “looped in” and enabled business professionals to be more organized and accountable.
ImPRessions - Crenshaw Communications
AUGUST 26, 2016
A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although it’s important to keep the pipeline full all year, as we gear up for a busy fall, we’re paying particular attention to staffing needs. Whether you’re an aspiring communications pro, a veteran writer or someone transitioning from another field, take a close look at the “Dos and Don’ts” below to help land
Ronn Torossian
AUGUST 26, 2016
The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in your workplace. If you ask yourself, “Would you be more inclined to trust a major client to the employee who wears sweats and flip flops or to someone who is dressed in a suit?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Melissa Agnes
AUGUST 29, 2016
I was recently asked an interesting question by an audience member. The question was: “Is there a secret formula for ensuring our crisis team remains calm in a fast-paced, high profile crisis?” Good question. It’s true that crises are stressful times. Not to mention that, as a study recently confirmed, stress is contagious , which makes it even more important to effectively manage in a crisis.
Flack's Revenge
AUGUST 23, 2016
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. I am a big fan of podcasts, and like listening to them while jogging. I’m also a music lover. A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performance
Cision
AUGUST 17, 2016
I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. Here I want to look at three components of a successful press release strategy: Creation. Distribution. Amplification. My aim is to help you with each so that press releases become an effective component of your overall marketing and PR strategy.
Onclusive
AUGUST 10, 2016
Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
AUGUST 22, 2016
While some lucky European public relations folks take off the entire month of August, many of their U.S. counterparts are toiling away, taking advantage of some seasonal opportunities that these dwindling days offer. Here are some examples of how to make the end of summer the start of some great work. Research a fresh category for new biz opportunities.
Ronn Torossian
AUGUST 12, 2016
There are several types of bloggers—those who do it to keep their families up-to-date and post photos of their children, those who blog because they have a particular interest in a subject or hobby and bloggers who deeply love a topic that they have become experts in that niche and have developed a significant following. As a result, certain leverage bloggers to test their product or service and share their thoughts with their followers.
ReimaginePR
AUGUST 15, 2016
Rebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it. While a lot of people will just close up shop and go on to the next, there are a blessed few who refuse to let their dream die. So they re-adjust, refocus and rebrand to better reflect what the market wants.
Flack's Revenge
AUGUST 9, 2016
Cross posted on Hack the Feed. My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
AUGUST 26, 2016
At the very least, Michael Phelps gold medal performances should have put you in the competitive spirit. You may not be up for competing in the 200 meter freestyle swim, but you can compete in one category of your business: email marketing. Trends in email marketing may change as new technologies come on the scene, but best practices can never steer you wrong. 1.
Onclusive
AUGUST 3, 2016
The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […].
ImPRessions - Crenshaw Communications
AUGUST 22, 2016
Well in advance of the Opening Ceremonies, the public relations leading up to the 2016 Summer Olympic Games was mixed at best. At worst, the Rio Games were dogged by controversy and criticism, from dire predictions about the spread of Zika virus, to concerns about crime and overall infrastructure. But the dark cloud over Rio cleared after a rough start, and things ended on a triumphant note –for the host city, anyway.
Ronn Torossian
AUGUST 5, 2016
And what’s amazing is how often Chris Burch, an investor and entrepreneur spots magic. And that’s where one enters Poppin. In2014, Forbes reported that 52% of Americans viewed their daily job with dread.But what if the one thing they could absolutely count on, every day, was a simple, consistent, magical experience with their work environment? That simple question led Poppin to reimagine the office experience from the ground up.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Ishmael's Corner
AUGUST 30, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. On a charitable day, I would characterize most company videos as dreadful. Consider what happens when you go to an event, meet a new person and that person launches into a soliloquy of “me, me and in case you missed it, here’s more about me.
Melissa Agnes
AUGUST 23, 2016
The Cincinnati Zoo has suffered a lot of backlash, online harassment and even a Twitter hack ever since the tragic incident of the fatal shooting of Harambe , the Gorilla, back in May of this year. After months of being subjected to this online abuse, the zoo has decided to shut down their social media accounts. Was this the right crisis management decision or will it potentially have even more damaging effects on the brand?
Cision
AUGUST 26, 2016
Jonathan H. Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. His passion for making the world a better place has crafted his work, which has appeared in a myriad of publications including y Agri-Pulse, AgriData News Service, the Christian Science Monitor, the World Bank, the U.S.
PRSay
AUGUST 31, 2016
To paraphrase a friend of mine “Ethics should not just be a policy. It must be a reality.”. Ethics is central to effective public relations. It is core to our daily activities. Yet everyday some PR professional, somewhere is being asked to do something unethical. It’s not always the case of lying, sometimes it is the seemingly minor lapse….Do we really need to disclose that publicly?
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
ImPRessions - Crenshaw Communications
AUGUST 19, 2016
While those of us in public relations may differ over laptop types, or even the note-taking advantages of pen and paper, there are tech gadgets that offer great help to busy PR teams. Just like kids shopping for back-to-school supplies, now is a good time for anyone to load up on must-have tech. We did some informal polling of people in the profession and came up with some go-to gadgets and digital tools to help improve PR productivity.
Shift Communications
AUGUST 31, 2016
Working on a small public relations budget is difficult for many reasons, but some of the most successful campaigns I’ve worked on were executed with a small budget. Below are some pointers to help you when working on a smaller PR budget. Determine The Client’s Goals. Most clients understand how precious time is when working within a strict budget so determining the goals should be the first priority for both the team and client.
Communications Conversations
AUGUST 31, 2016
Looks like LinkedIn is revamping the layout for “company pages”–and it’s testing the concept with some of its biggest customers (GE and IBM are the two I’ve seen so far). Since I’ve seen no official news from LinkedIn or other media organizations so far, I can only assume this is a beta version (see the URL for proof) and that the new layout (with additional tweaks) will be rolled out to all other brands in the near future.
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