February, 2009

Five Crucial Tips for the Perfect Pitch Letter

Bad Pitch Blog

Pitch letters might be the most effective tool in your arsenal that you’re not using effectively.

No Such Thing as a Free Launch

Bad Pitch Blog

It’s time we PR people stop the babble about “the launch.” This is the definition of self-importance. The cavemen didn’t even talk about something new as though it were the end-all and the only celebratory aspect of their bleak lives. We should know better. Enough, please!

Bad News About Ink: an open letter to clients

Bad Pitch Blog

Dear Clients: As a PR professional of sorts, I know for a fact there is no greater satisfaction than your picking up a paper or magazine and flip to the page with your words in it, you know, the interview.

Sham Wow, Snuggie and Social Media

Bad Pitch Blog

What do the Snuggie, Sham Wow and Social Media have to do with each other? They’re all a hot topic now for good and bad reasons. But only one of these things is anything more than sad, er, a fad. Ragan Communications knows this.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Is It What You Know or Who You Know?

Bad Pitch Blog

"A personal relationship will not get you coverage of a bad pitch. A good pitch will get you coverage even with a bad relationship." This is a quote from a wise, anonymous, client-side friend who works at a brand you know. And it raises the age old question: is it what you know or who you know?

More Trending

Those Who Hesitate Are Lost

Bad Pitch Blog

Our media has Attention Deficit Disorder. Like the rest of America, it remembers only the last thing out of Anderson Cooper’s mouth—and because of this disorder, everything else is a giant yawn.

Radio 52

The Good Pitch Plea

Bad Pitch Blog

Send us your good pitches, with a link to the ink, and we''ll consider it for posting here.in a (very) good way. For reals! :-) We''ve done it before and we''ll do it again

"Gee, Beav, Isn't PR Just Like Advertising?"

Bad Pitch Blog

Although I have toiled in public relations for 95 years (!), it seems as though most of my friends—not to mention my immediate family—have trouble understanding exactly what I do. When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?”

How Many Phone Calls Are Too Many?

Bad Pitch Blog

Your CEO or client is dying to get into Publication of Their Dreams and will consider no less than a perfect hit. What do you do when Publication doesn''t answer the phone? Every PR pro and/or media seeker has encountered this dilemma: How many times can I call a reporter before it is too much contact? While badgering a reporter with endless phone calls can never be recommended, the key to securing a hit is quality phone time.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Yuck: The Worst Pitch In Memory for Valentine’s Day

Bad Pitch Blog

It’s not often New York Times reporters stop what they are doing to start emailing each other a release, but that’s what happened this week among several of them when “this” appeared in their in-boxes. It’s not a funny one – but it does show how stupid PR people can do when they don’t take a 30,000-foot view of their own work. For at least a second! This one came from AAO-HNS, a jumble of an acronym for American Academy of Otolaryngology – Head and Neck Surgery.