December, 2009

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Turn Off the Cloaked Reporter in this Transparent World

Bad Pitch Blog

'The word cloaked means “to cover or conceal.” For those of us who subscribe to reporter/expert lead services ProfNet, HARO, or competitors, we’ve come to know cloaked to mean “I’m a reporter that doesn’t think you’re worthy of knowing who I am until you are been vetted or sniffed at.” These reporter queries look like this: • Faintly Veiled: A reporter reveals his/her name, but only provides a vague description - not the name - of the media outlet (often times, they are freelance reporters still

Report 43
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CRAP Holiday Tie-Ins Don’t Come with Receipts

Bad Pitch Blog

'“It’s the most wonderful time of the year”…for bad pitches. Our email boxes have been stuffed with a few politically correct holiday cards and a metric ton of bad pitches desperately trying to tie-in to the KwanzmasHann season (yeah, I skipped Festivus, save it for the airing of the grievances). Seriously though, lawn chairs in December? OK, nothing that blatantly off season.

Retail 41
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Bad Pitch's Shortest Post Ever: Why We Love PR!

Bad Pitch Blog

'We Love The PR Biz. .Simply, because of all it can do for you! 1. Get people nationwide clamoring for your wares, turning your local father and son shop into a national, never neglected, constantly referenced, known everywhere, mega brand. 2. Make you famous for whatever it is you do, no matter what it is. 3. Send your stock price through the roof.

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Three Ways to Suck Less in 2010

Bad Pitch Blog

'If you worked during this holiday week.thanks for closing out the decade with us. As the Bad Pitch blog heads into its 5th year of existence, we’re jazzed about 2010. So we’ll be brief. Here are three ways to suck less in 2010. Pledge to Make a Mistake: Promising yourself you''ll f-up in 2010 comes with two benefits. Accepting you''ll make a mistake allows you to focus on the actual work instead of achieving perfection and dreaming up horrible consequences stemming from the mistake.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.