December, 2007

Media Relations’ Everlasting Gobstopper

Bad Pitch Blog

As the year winds down, soft news stories fill the air. Some stories are in the news every year -- without fail -- having become more tradition than news.

The Goof of Christmas Present

Bad Pitch Blog

Lauren Young, our pal and the Personal Finance editor of BusinessWeek, was annoyed a few weeks ago by Access PR’s incessant need to show her how Goofy would be able to call anyone to wish them a Merry Christmas - and celebrate their Disney World present on the phone.

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What’s the Future of PR?

Bad Pitch Blog

As the image suggests, we think annual predictions are, for the most part, a load of crap. But it’s a staple of the year-end, soft news cycle. So when Jason Chupick at PRNewser asked Profnet subscribers for “Industry Predictions and New Year''s Resolutions,” we sent one in for consideration.

BIG NEWS: Ragan Bets on The Bad Pitch Blog

Bad Pitch Blog

Change is upon us. As of this post, Ragan Communications is advertising on the Bad Pitch blog. What might seem like a small ad is a huge opportunity for the Bad Pitch Blog to go places we haven’t been before. In the coming year we’ll do even more to help stop bad PR before it starts.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Big News from the Bad Pitch Blog

Bad Pitch Blog

Evidently every single project on your plate after Thanksgiving will self-destruct if you don''t complete it by year''s end. Don''t believe us? We don''t blame you. But we''ve been hella busy with year-end deadlines. No worries though. The Bad Pitch Blog is not resting on its laurels. Far from it.