October, 2009

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The Sky's the Limit. What do you want to do!

PR Job Coach

'One of the advantages of the public relations field is that there are many components that allow you to generalize or specialize not unlike the medical field. I just received an inquiry from a student pondering the question of "what to do." I am a recent grad with a degree in multidisciplinary studies with three minors including public relations, arts administration, and entrepreneurship.

Study 106
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Know Yourself, Be Yourself for Better Pitches

Bad Pitch Blog

'Last week, I had the blind luck to present right before Artie Isaac at SummitUp. If you don’t know Artie, you should. Artie Isaac co-founded SpeakerSite and the Young Isaac Agency. He also teaches creativity, consumer behavior, copywriting and the history of advertising at The Ohio State University and the Columbus College of Art & Design. Artie started his career with agencies in New York, including Ogilvy & Mather.

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When You Have Lemons, Make Lemonade

PR Job Coach

'I recently heard from a young pro about a career predicament that likely occurs far too often. The job was not as advertised. Here is what this young pro had to say: "I need advice on which direction to go with my career. I graduated in 2008 BA in PR and four internships. I took a job with a new company and was promised training. My job responsibilities were suppose to be creating marketing initiatives, writing press releases, and some design.

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Mission Impossible? Migrating to a Career in Public Relations

PR Job Coach

'Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. [link] Being a public relations job coach, I am constantly advising folks about how best to manage and architect their growth as public relations professionals. Lately though, I am receiving queries about how to migrate into a career in PR from journalism.

Digg 100
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Eat and Run? Should I Leave the Table Hoping for Something Better?

PR Job Coach

'Here is my guest blog at Lindsay Olson''s Blog on job hunting. [link] Thanks to the skittish economy, the job market today is not easy pickings. I have gotten more than a handful of letters asking whether now is the time to leave an existing role for hoped-for greener pastures. My answer is now is not the time to jump head first into the job market.

Insurance 100

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"Go Do Your Job" Syndrome--and Invitation to Webinar

Bad Pitch Blog

'It’s your first week on the job and you’ve managed to find the coffee, remember your cube neighbor’s name, and find your office without getting lost in the maze of hallways. But what about the job you were hired for? Without warning, the CEO stops by your office to let you know that the company has just signed a deal and he wants you to “get press” on it.

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The Axed Hack's Guide to Flacking: Are Journalists Meant For PR?

Bad Pitch Blog

'I''ll get right to the point: PR is not the dark side any more. As a reporter for a plethora of publications in the hard-to-remember ''80s, I do recall titters from my colleagues when I defected to PR. I had to make more money and I couldn''t cope with holier-than-thou editors. I''d written for USA Today , New York Daily News , New York Times , Crain''s NY , Editor & Publisher , Us. and all I got was a T-shirt that said, "Someone read my article.

Writing 66
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The Trap of Desperation Tactics

Bad Pitch Blog

'Some say we’re out of the recession. But if you consider the number of people you know “in transition,” I’ll argue we’re still in a period of forced change. Cue inspirational quote: “A pessimist sees the difficulty in every opportunity while an optimist sees the opportunity in every difficulty” – Winston Churchill. Forced change can be a good thing or a bad thing…it all depends on your outlook.

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Selling Ideas with Words, Numbers and Pictures

Bad Pitch Blog

'We''re always trying to tell more compelling stories.delivering messages that get our point across credibly and effectively with our target audiences. It''s one of the reason research and hard numbers(regardless of the sample size) tend to make big news. When creating messaging to tell a story, consider if words, numbers, pictures or a combination of all three get the job done.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.