December, 2008

Bad Pitches, Good Holidays

Bad Pitch Blog

We’d be remiss if we let the holidays pass without wishing everyone in the Bad Pitch blog universe a Happy Holidays. Let’s kick 09 in the arse, ok? For those of you who frequent the Young PR Pros list, you’ll know there’s another sheriff in town over there. Greg Brooks is now a co-moderator.

You Have To Care—and yet do you really?

Bad Pitch Blog

“The best way to predict the future is to create it” -Peter Drucker In Outliers , the outstanding Gladwell book about how we get successful, there is a terrific section towards the end on societies who take more time with their work; they “have to care” about what they do or they will FAIL.

Study 53

Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

News came last week that the Old Grey Lady is starting an Instant Op-Ed feature online. This new technology will "allow the paper''s Web site to post immediate expert viewpoints on breaking news," said Editorial Page Editor Andrew Rosenthal. Thank you, New York Times.

Do you send e-mail or FAIL-mail?

Bad Pitch Blog

Just got an e-mail as a follow-up to one sent to me yesterday. Evidently I cover Anime**. And evidently I fall into one of the gajillion email groups this person created for contacting Anime media. Both emails list the following groups in the TO: field. I''ve bolded my favorites.

Tools 52

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.