January, 2022

Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 363

10 Phrases To Delete From Your PR Vocabulary

ImPRessions - Crenshaw Communications

PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about.


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Building a perfect pitch? The story is in the data


Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.

Data 277

What You Should Actually Care About in “ESG” In 2022 | Business Wire Blog

Business Wire

2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

The metric you need in 2022 PR KPIs (that will probably increase your budget)

The Resolution Blog

If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. I’m aware we’re just days into 2022.

More Trending

Top Tech Words to Banish in 2022

Flack's Revenge

Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”),

Data 197

New Year’s Resolutions For PR Teams

ImPRessions - Crenshaw Communications

Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that?

Building The Perfect Pitch and Nurturing Your Media Relationships


Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

Traditional IPO and SPAC Communications: Considerations for Companies Going Public | Business Wire Blog

Business Wire

2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Keeping Track of Market Competitors

Ronn Torossian

According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are. Every business has its competitors, and knowing one’s competitors is essential for product, service, and marketing innovation.

Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals

Deirdre Breakenridge

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. Back in 2014, I made a comment on Facebook about the movie Dear White People. I don’t remember the exact comment, but within days an acquaintance made a big fuss over what I had said.

4 tips from working PR pros on writing your press release

PR Daily

Sometimes a press release isn’t a good use of time and resources. A public relations tactic that has stood the test of time is the press release.

A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Building The Perfect Pitch and Nurturing Your Media Relationships


Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

From 60 Years of Innovation to Writing and Editing a Release to Working with Global Reporters to Trade Show Pitching Tips: Business Wire’s Most Popular Blogs of Q4 2021 | Business Wire Blog

Business Wire

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers. investor relations public relations media relations

Building Relevant Customer Experiences

Ronn Torossian

Getting a company’s digital infrastructure organized is important, but it’s not the only strategy that helps companies, as establishing strong relationships with consumers is the first step.

Tools 195

11 all-too-common public mistakes made by people without media training

Agility PR Solutions

In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public relations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

2 ways for media relations pros to stand out in 2022

PR Daily

To find the ear of busy gatekeepers, quantity will matter much more than quantity. Whether you’re new to public relations or a 20-year veteran, pitching media contacts can be a tall task. Even the best-written and most timely pitches don’t guarantee earned media.

Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle.

Symphony Technology Group Acquires Onclusive


MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo.

Groups 195

You Are Not Your Target Audience [False Consensus Effect]

Sword and the Script

Every now and then I’ll hear a marketer say, “I’m the target audience.”. As such, the marketer assumes the target audience has the same view of the world as they do. The reality is, they probably don’t. This is a well-studied notion in psychology called the “ false consensus effect ” or FCE.

B2B 153

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Ignoring Criticism and a Damaging Reputation

Ronn Torossian

SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain.

6 tips for preparing your digital marketing strategy for 2022

Agility PR Solutions

The new year is off and running. You know what that means: it’s time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don’t waste any time—start preparing your digital marketing strategy for 2022 as soon as possible.

5 website issues that hurt your brand reputation online

PR Daily

Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities.

Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Journalism predictions for 2022: 5 industry pros weigh in

Muck Rack

Journalism predictions for 2022: 5 industry pros weigh in

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

Sword and the Script

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content. Software-as-a-service (SaaS) platforms have given us data.

Paid and Organic Search Benefits

Ronn Torossian

Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.