Bad Pitch Blog

APRIL 27, 2008

'1) Newseum Slate disagrees, but The Newseum looks to be an interesting destination the next time you’re in our nation’s capital. 2) Alltop Journalism Alltop’s Journalism page aggregates nearly 100 sites focused on the Fourth Estate. Check it out, along with other Alltop sites, for an easy way to get a read on industry news. 3) Story Corps Story Corps wants you to tell your story.

Journalism 40

Journalism Pitching Travel Interviews 40

Bad Pitch Blog

APRIL 13, 2008

'Mass pitching fails at many levels. Some PR pros think sending their pitch to a relevant publication is enough targeting. But successful pitching requires targeting a specific reporter at a publication. When Wired’s Chris Anderson published the email addresses of hundreds of folks he asserted were mass pitching, he noted in frustration: "Lazy flacks send press releases to the Editor in Chief of Wired because they can''t be bothered to find out who on my staff, if anyone, might actually be inter

Pitching 40

Pitching Print Report Media Relations 40

Bad Pitch Blog

APRIL 6, 2008

'Hi everyone. Happy April. This has been sitting in my in-box for a while and I just had to post it. It’s too funny. See, everyone is so INTO the registered-trademark on their name, it’s like ® and ™ are now part of the vernacular. But it can work against you, as this INSANELY LONG press release proved (I’ve truncated it but left the typos in because they''re deserving).

Local 40

Local Pitching Video Corporate 40

Bad Pitch Blog

APRIL 2, 2008

'1) The PR Rolodex Myth | Topaz Partners Doug Haslam is right. The relationships are based on a mutual value exchange. 2) PR people: do your homework BEFORE you reach out to bloggers | Marketing Roadmaps Susan Getgood reviews the four P’s of blogger relations and some painfully funny gaffes. Oy. 3) PR Week: Media and Transition | PRNewser As journos’ jobs change, our jobs change.

Survey 40

Survey Media Pitching Media Relations 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Bad Pitch Blog

APRIL 2, 2008

'Good Day, all. I received a friendly tip that some “reporter” (quotes mine) who turned to PR was granting PR advice via a list-serve. Here it is – along with official BPB responses: * I spent about a decade as a reporterbefore going into business doing writing, editing and media relations. It sounds like you never did journalism as a career (and that experience really informs my media relations work), so here are a few bullet points I think may help you: And here is where this soft and yucky ti

Report 40

Report Pitching Interviews Journalism 40

Bad Pitch Blog

APRIL 20, 2008

'It seems like a million years ago, but it''s been just a month since Eliot Spitzer fell from grace. The man who is fodder for everyone (deservedly so) once said: “Never talk when you can nod and never nod when you can wink and never write an email because it''s death.” The nod/wink/talk stuff turned out to be b t, but email he was so-o right about – he kind of stole my line – but for less deadly reasons than the ones Eliot might have been on about.

System 40

System Writing Web Advertising 40