April, 2008

Visit the Newseum, Read Alltop, Tell Stories, Vet News and Huff the Po(st) | Fast Five | 04.27.08

Bad Pitch Blog

1) Newseum Slate disagrees, but The Newseum looks to be an interesting destination the next time you’re in our nation’s capital. 2) Alltop Journalism Alltop’s Journalism page aggregates nearly 100 sites focused on the Fourth Estate.

"Comm 201": What to do after email has died

Bad Pitch Blog

It seems like a million years ago, but it''s been just a month since Eliot Spitzer fell from grace. The man who is fodder for everyone (deservedly so) once said: “Never talk when you can nod and never nod when you can wink and never write an email because it''s death.”

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Chief Among Bad Pitches? Pitching the Editor in Chief

Bad Pitch Blog

Mass pitching fails at many levels. Some PR pros think sending their pitch to a relevant publication is enough targeting. But successful pitching requires targeting a specific reporter at a publication.

It's a Boner!

Bad Pitch Blog

Hi everyone. Happy April. This has been sitting in my in-box for a while and I just had to post it. It’s too funny. See, everyone is so INTO the registered-trademark on their name, it’s like ® and ™ are now part of the vernacular.

Local 52

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Rolodex Myth | Blogger Outreach Homework | PR Week Media Survey | Fast Five | 03.02.08

Bad Pitch Blog

1) The PR Rolodex Myth | Topaz Partners Doug Haslam is right. The relationships are based on a mutual value exchange. 2) PR people: do your homework BEFORE you reach out to bloggers | Marketing Roadmaps Susan Getgood reviews the four P’s of blogger relations and some painfully funny gaffes.

Thinking Clearly About Social Media Relations

Bad Pitch Blog

Let’s admit it. Trying to decipher which bright and shiny object to pay attention to these days is a pain the arse. Some folks have their head , er, are ignoring it.