August, 2007

This Pitch is the S**t

Bad Pitch Blog

As this picture suggests, your story sometimes has unique elements that you simply MUST play into. My experience with this was promoting the Iams Company’s sponsorship of an Iditarod sled dog racer. The racer fed his team Eukanuba. My pitch used Iditarod, Iams and Eukanuba to create curiosity.

Fast Five: WSJ, Brevity, Breakfast TV, Blogger Relations and Outputs vs. Outcomes

Bad Pitch Blog

1) Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience Alan Weinkrantz For most privately-held companies, the adage “the bigger the hit, the longer the burn” holds true. Alan details this for one of his clients.

Bad Relation = Bad Pitch (Guest Post)

Bad Pitch Blog

Here’s the first of several guest posts at The Bad Pitch Blog. An Internet marketer and self-confessed whore, Dean Hunt talks about doing whatever it takes to relate to your audience. There is one vital key to being able to give a great pitch: You have to be able to relate to your audience.

Down(load) New Comm Road

Bad Pitch Blog

There are a lot of (really) good PR podcasts out there. In fact, there are simply too many for one person to listen to collectively or to mention individually. These free resources are something PR people should be tapping into more.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Summertime and the Pitching is Lazy

Bad Pitch Blog

Slick’s been on vacation, but when he gets back from Tijuana, he’s gonna be pissed he’s missing all of the bad pitch action in the blogosphere right now. Some very patient, very professional people are nearing their wits end.