Bad Pitch Blog

AUGUST 11, 2007

'As this picture suggests, your story sometimes has unique elements that you simply MUST play into. My experience with this was promoting the Iams Company’s sponsorship of an Iditarod sled dog racer. The racer fed his team Eukanuba. My pitch used Iditarod, Iams and Eukanuba to create curiosity. And if my racer had won the race that year, he would have appeared on The Tonight Show.

Pitching 40

Pitching Media Relations Blogging Report 40

Bad Pitch Blog

AUGUST 11, 2007

'1) Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience Alan Weinkrantz For most privately-held companies, the adage “the bigger the hit, the longer the burn” holds true. Alan details this for one of his clients. 2) Two Techniques That Help You Embrace Brevity Copyblogger Less is More 3) Pitching Breakfast Television in Toronto PR Works David Jones serves up a dish of media relations insight on pitching TV. 4) Blogger Relations - It'

Journalism 40

Journalism Television Pitching Measurement 40

Bad Pitch Blog

AUGUST 10, 2007

'Here’s the first of several guest posts at The Bad Pitch Blog. An Internet marketer and self-confessed whore, Dean Hunt talks about doing whatever it takes to relate to your audience. - There is one vital key to being able to give a great pitch: You have to be able to relate to your audience. That doesn’t mean that you should just invite family members, it means that your message has to be something that your audience will be able to relate to.

Pitching 40

Pitching Blogging Media Relations Marketing 40

Bad Pitch Blog

AUGUST 2, 2007

'There are a lot of (really) good PR podcasts out there. In fact, there are simply too many for one person to listen to collectively or to mention individually. These free resources are something PR people should be tapping into more. You have the equivalent of a library of audio books focused on public relations just waiting for you to download and listen to -- on your schedule.

Resources 40

Resources Twitter Social Media Pitching 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Bad Pitch Blog

AUGUST 2, 2007

'DOPH! Slick’s been on vacation, but when he gets back from Tijuana, he’s gonna be pissed he’s missing all of the bad pitch action in the blogosphere right now. Some very patient, very professional people are nearing their wits end. Shel Holtz: Shel is the consummate professional, a social media evangelist and a tireless speaker. To get a negative post from Shel Holtz means your pitch truly sucks.

Pitching 40

Pitching Travel Blogging Tools 40