Bad Pitch Blog
AUGUST 31, 2006
'Note to Self: Find the person at Bacon’s that updates Media Map profiles. See if we can put visual aids in our profiles to clearly communicate our rules of engagement* to the learning-impaired kids that spam us with noise like this. Hello! AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims.
Bad Pitch Blog
AUGUST 27, 2006
'I knew that would get your attention. Last year the phrase was “couch jumping,” alluding to did you go off the deep end? This time it’s “Anakes On A Plane,” meaning have you hyped a new product on a blog or a vlog and did it totally screw with corporate expectations? But let’s take a look at how this happened, and thus portray Hollywood at its most elitist, totally headless (no puns) – and misled Today is the end of the second weekend of the hissy little horror flick (AP''s assessment), one wee
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Bad Pitch Blog
AUGUST 22, 2006
'The Bad Pitch Blog is hitting the road and spreading the word about what NOT to do to achieve media relations success. We’re presenting at Ragan’s 10th Annual Strategic Public Relations Conference in Chicago from September 21-22. There is also a Wiki for the event, PR Rehab. Richard will be unable to join me, but you can. As a Ragan speaker, I can invite one person to the conference for half price.
Bad Pitch Blog
AUGUST 15, 2006
'OK folks. Those who know me personally will represent and tell you that I am not a mean-spirited person. But wtf is this crap? Here''s some PR spam I received this afternoon. Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and C
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Bad Pitch Blog
AUGUST 6, 2006
'Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Now let’s be clear—the biggest media relations mistake people make is not taking the time to do their homework. This list is NOT a short cut to good media relations. It is a way to work smart vs. work hard (or work stupid). All Hail Google: You should be reading everything your reporter writes.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Bad Pitch Blog
AUGUST 1, 2006
'Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. But before we unfold it, a word from Shel. “Clearly, this guy is hitting every podcaster without learning a thing about us or the themes of our podcasts. Neither Neville nor I would find anything about his podcast useful and interesting for FIR. This is one of the lamest pitches I’ve seen in a long time.
Bad Pitch Blog
AUGUST 28, 2006
'We received a question from a reader we’ll refer to as Nonplussed. Nonplussed is pitching for a couple of clients to trade, business and consumer media and experiencing a dramatic dip in August coverage. He writes: “I never knew there was an official downturn (I came here from working in broadcast) and it would have been really nice to anticipate before getting bombarded by clients asking why they haven’t had any traction in a while.
Bad Pitch Blog
AUGUST 27, 2006
'Ziff-Davis TechTarget exec, journalist and blogger Sean Gallagher sent us a pitch with a subject line that sinks to a new low. Sean notes: "This subject line almost automatically destined the pitch it was attached to for my spam bucket. But like a rubber-necker passing a car crash, I had to look." Subject: Debbie Does Data [Name], Tropical Storm Debbie hasn''t gained enough momentum to do damage to the East Coast yet, but she''s a poignant reminder that hurricanes and other natural disasters of
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