May, 2006

Bad Pitches by the Pound

Bad Pitch Blog

We''ve started a Bad Pitch Buffet of sorts. It’s all you can eat folks. But it seems the gluttons bellying up to our trough are gluttons for punishment. So here’s a 500-word appetizer before we serve up a few we’ve been keeping warm.

The Spectre of Doom Pitch

Bad Pitch Blog

A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch.

A Good Pitch to Business 2.0’s Blog

Bad Pitch Blog

Spoke to a Xavier University communications class a few weeks back. Energizing a room of collegiates, late into a beautiful afternoon, is no small feat. But I only detected one person sleeping. We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all.

“Lies, Damned Lies & Statistics”

Bad Pitch Blog

We’re invoking the above, oft-used quote to set the stage for two doozies. Both news releases show how research sells the story— regardless of whether or not that story is news. American Idol" fans do not idly cast their votes.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Are These PR People Lazy, Stupid or Shameless?

Bad Pitch Blog

As much as I’d like to call out someone specifically for a badge of dishonor, I am unable to do so. So we’re sending Slick out in blanket form to anyone pitching Microsoft’s Robert Scoble as he deals with very large, very personal, issues. Here’s an excerpt from his recent post entitled “ PR Done Badly.” “It''s It''s amazing how many product pitches I''ve received in the past few days. Even in phone calls. Do they not read my blog?

Zsa Zsa & The Attorney

Bad Pitch Blog

I don’t know comic genius Zsa Zsa Gabor but I have to say she needs a new lawyer. See the release below which definitely came to light last year but sticks in my memory as something we should all read the next time we sue someone. According to The 1,000 Most Unforgettable Senior Moments in History (Workman Press), the Hungarian actress was famous for calling everybody "dahling" but not everyone knew that it was because she had a bad memory.