March, 2017

4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

How a Nonprofit Connection Can Benefit Your Bottom Line

Ron Torossian

Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Businesses can build a strong network by aligning nonprofits.

Trending Sources

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

PR Measurement: How to Track Inbound Traffic from a Press Release

Business Wire

By Serena Ehrlich, Business Wire, Director of Social and Evolving Media What good is a news release if you can’t track the results?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Creating a Successful Influencer Marketing Campaign

Ron Torossian

Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Kim K has become the reigning royalty, along with her sisters.

PR Measurement Tips

The Proactive Report

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals.

4 Signs Your PR Measurement Practices Could Be Better

AirPR

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits.

Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you

Communications Conversations

Make no mistake about it: Edelman’s Trust Barometer is a fantastic resource each year. I love it. It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. But, don’t forget, it is a sales tool.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Business Wire and Workiva Partner to Reduce Risk and Streamline the Disclosure Process

Business Wire

By Matt Van Tassel, Manager, Global Disclosure Services The age-old saying goes “time is money” and for publicly-traded companies, regulatory disclosure is the apex of time-consuming requirements, both in weight of importance and resulting impact on business decisions.

How To Create Awesome Content with Instagram’s New “Collections”

Cision

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption.

Survivor Continues to Live Up to Its Name

Ron Torossian

While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power. Survivor, the CBS juggernaut in which a group of contentious castaways is stuck in the “wilderness” together to “tough it out” through various challenges.

Defining and Defending Truth

PRSay

The issue of being truthful or not has repeatedly been in the national news over these past few months and that is a good thing. It brings to our attention the importance of some fundamental values in our society such as honesty, integrity and truthfulness.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

The Funnel Approach to PR Measurement

AirPR

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Unlike advertising where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging.

Tackling the many misperceptions of the impact of influencer marketing

Communications Conversations

Hypothetical situation I’m sure is playing out with clients/companies every day: Client says they want to reach a “younger audience.” ” Client says they need to engage these folks, raise awareness for their brand and sell more (insert widget/service here).

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful.

From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach

Cision

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

Data 63

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

NYC Journalism Mourns One of its Own

Ron Torossian

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow.

An Emotionless Plan for an Emotional Response

Return on Reputation

In the last post , we discussed the false choice of “standing up” versus “laying low” in a post-truth era, specifically how a perceived need to be aggressive or avoid the limelight can lead us to abandon sober judgment.

Crisis Communications & Social Media When “It” Hits the Fan

PRSay

It’s time to face the music. To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. shroomy0021 was riding down the highway when he noticed flames from a natural gas explosion in California. Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications?

The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Most companies hire PR agencies to help them get out positive news. But what happens when the juiciest stories about a business aren’t flattering? What, if anything, can a PR or corporate communications expert do to turn things around? Consider Uber’s rough ride of late.

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

How the Mall of America and Minnesota Super Bowl Host Committee Rock Social Media

MaccaPR

What do Twitter blizzards, Pokémon GO trainer lounges and football-shaped ice sculptures have in common? They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee.

How to Be a PR Hero According to a Journalist

AirPR

Last week was an interesting PR convergence of sorts for me. I emerged from the boiler room with AirPR’s CEO, our lead investor, and some of the top marketing and PR minds on the planet with what I’m sure will be the next big thing in navigating our story-driven world. Stay tuned.

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

How PR Measurement Can Put a Smile on Your Face

PR News

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it.

The Post-Truth False Choice: Stand Up or Lay Low

Return on Reputation

In the post-truth era , seizing opportunity and limiting risk has taken on an entirely new meaning. Over the past few months, I’ve spoken with dozens of experienced communicators who are dealing with this new reality and the added complexity layered into seemingly every decision.

Cision Moves to Accelerate Pace of Innovation

Cision

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company. We intend to do so via a combination with Capitol Acquisition Corp. You can read the full release for all the details.

PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

I can’t really remember the first time I met Heather Cmiel. Which is kinda odd. Because Heather isn’t the kind of person you forget. In fact, I would think most people remember the first time they met Heather quite well because she’s a big personality and a very warm person.