December, 2018

How Russia Used PR To Hack Our Election

ImPRessions - Crenshaw Communications

A remarkable aspect of Russian propaganda efforts around our elections is how well they follow the modern social media and public relations playbook. Maybe because the news has come out in steady drips over two years, I hadn’t put the full picture together.

Mailing Away Your DNA

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage).

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Building Internal & External Relationships [Infographic]

PR Expanded

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest.

More Trending

PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year?

3 Content Marketing Trends for 2019

The Proactive Report

It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year.

National Press Club 2018 Communicators' Summit: Key Takeaways

Business Wire

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way? events media relations public relations

Flack's Revenge - Untitled Article

Flack's Revenge

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Credit: Giving Compass (www.givingcompass.org). A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Just last month on Sept.

How eScooters can Earn Respect?

Ronn Torossian

There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters.

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

In tech PR , the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor.

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Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.

Report: U.S. workers hate ‘open’ office spaces

PR Daily

Before you go knocking walls down or dismantling cubicles in the name of collaboration and productivity, peruse the results of this new survey. Would you change jobs to find a less annoying workspace?

Report 171

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.

Business Video Marketing Trends Shifting to Animated Video Stories in 2019

The Proactive Report

Image credit. In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation.

Video 169

Many Camps Using Meng Wanzhou Arrest to Promote Their Message?

Ronn Torossian

One of the biggest global headlines of the past few weeks has been the arrest of Huawei CFO Meng Wanzhou, which shocked millions and touched off a firestorm of protests in Huawei’s home country, China.

The PR “Losers” of 2018

ImPRessions - Crenshaw Communications

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. Let’s get the bad news out of the way first. The PR Losers. Facebook just can’t catch a break.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

24 phrases ‘gaslighters’ use against you

PR Daily

These word pairings can do a lot of damage to trust and office morale. Make sure you avoid these tell-tale signs of manipulation and coercion, no matter who is in your audience. If you’ve ever spent time around a gaslighter, you know what they’re capable of.

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC.

Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers.

Print 153

Marketing mistakes to avoid during the holidays

Ronn Torossian

It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion.

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The Problem With Influencers

ImPRessions - Crenshaw Communications

Influencer programs can be very effective, particularly as part of a strategic PR program. But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged.

Voice over trend predictions for 2019—and the impact on marketing

Agility PR Solutions

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns?

Trends 152

3 skills the next generation of PR pros must cultivate

PR Daily

As PR roles incorporate more tasks—including video creation and data measurement—the industry will look for a wide range of skills from new hires. What tasks should PR pros develop? As the media landscape changes, PR pros must adapt.

Video 171

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more.

AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Avoid Brand-Killing Tweets

Ronn Torossian

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.

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Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure.

Google 193

The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.

10 free tools for creating infographics, images and more

PR Daily

Looking for a way to increase online interaction and garner leads? Make your messages visual and stay under budget with these resources. In the world of PR and marketing, visuals rule.

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