February, 2016

In Politics & PR, Perception Is Reality


Last night more main characters were eliminated than an episode of “Game of Thrones.” ” Marco Rubio finished third and gave a victory speech. Hillary Clinton declared victory when no one knew if she had won or not.

5 sites that will sharpen your storytelling skills


One of the many hats a PR Engineer wears is that of storytelling.

In #PR This is all You Need to Know in 2016

PR Expanded

The following article originally appeared on the AirPR blog. . Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing.

What You’re Really Paying For When Hiring A Photographer


“What? 1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Nasdaq to Acquire Marketwired


Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO Adnan Ahmed shares the announcement with our customers.

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10 Research-Based Tips for Writing Better Content


The intention of this piece was to share with you the three most important words that you can use in your communications. Or the ten most important. Or the 135 most important words to use. The fact is, there is little evidence that one piece of advice is anymore valid or useful than another.

6 Things You’ll Never Hear Today’s PR Pros Say


It’s like hearing a long-distance runner turn down a plate of pasta the night before a big race or witnessing Cookie Monster refuse a plate of his favorite cookies (chocolate chip). You just can’t imagine hearing certain things from certain mouths without your world imploding in on itself.

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention.

7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

When it comes to generating ideas for public relations programs , where does inspiration come from? It strikes like a muse, or lightning from the sky, right? Hardly. As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

We Asked Today’s PR Influencers: What is #CreativePR?


This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today.

4 ways to elevate the humble press release

PR Daily

A recent estimate suggests that. about 1,750 press releases are distributed online every day. Still, their effectiveness. depends upon what is being measured. The competition for placement has increased, so it's safe to say that press releases can always be improved.

Behind the Headlines With Emily Ann Hodges


The advertising strategies of the past no longer stack up to today’s audiences. Now, businesses that innovate are the ones that succeed.

Romancing the C-Suite: How to Communicate Results That Resonate


Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh?

New Tech Reality Show: It’s Magic, is it a Leap?

Flack's Revenge

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B.

Apple’s PR Showdown

ImPRessions - Crenshaw Communications

It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness.

PR 2020: What will it be like?


[By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016.

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Why Brands Need To Embrace Snapchat


If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Snapchat generates 4 billion video views daily. That ’ s the same amount of views as Facebook. And Snapchat is growing at a much faster rate.

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What Ephemeral Content Means For Our Relationships


A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them.

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Netflix continues to produce winners

Ronn Torossian

After incredible success with all-new original content, Netflix is swinging for the fences with a nostalgia series set to resurrect one of the most popular saccharin sitcoms of the late 80s and early 90s. Remember the good ol’ days when everyone was complaining about Netflix pricing and debating the downfall of streaming video? Nope neither does anyone else. The streaming video pioneer has become a legitimate entertainment powerhouse, delivering win after win.

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Top 10 PR “Best Practices” For LinkedIn

ImPRessions - Crenshaw Communications

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community.

Should Apple Watch be a focus of your PR efforts?


[By Jason Mollica]. Over the last 20 years, Apple has developed some of the most sought-after products on the market. The iPod, the iPhone, and the iPad have all shaped how we live our lives. They have also helped change the landscape of marketing.

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How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. Change is inevitable; it’s how we adapt to change that allows us to learn and grow.

Behind the Headlines With Travis Taylor


The road to successful PR isn’t straight. So how can you best navigate the bumps and curves that will threaten to trip you up along the way? The key is to break through the noise and stand out by doing something noteworthy.

5 Ways to Get Girls to Fall in Love With STEM


President Obama recently announced his Computer Science for All initiative to fund computer science training programs in K-12 public schools. But before assessing the need at a national level, entrepreneurs and tech companies have been assessing and advocating for the need for more STEM education on their own; because as we all know…nothing happens without […].

Harper Lee and the PR of legacy

Ronn Torossian

Harper Lee wrote one book and became a national treasure. “To To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR?

#CreativePR: Tools That Give You An Edge


This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

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Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

Behind the Headlines With Bibi Hilton


The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Unleash your Passion in your Business

Ronn Torossian

Business success is not just about having more clients and making more money. Countless businesses have done both for years – decades even – before plummeting into oblivion or bankruptcy. Just ask Sears, KMart, Sports Authority, Circuit City … we could spend all day on this. The real key to business success is to win every day. You need to do more than just exist on a daily basis, you need to reaffirm both your reason to exist and your superiority as a choice … READ MORE ».

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