ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. Mashable, for example, reports regularly on general news stories, and an entire industry of Apple-watchers is always poised to weigh in on its next move.

Google 227

Google Transportation Technology Advertising 227

Onclusive

JANUARY 28, 2016

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.” I managed to convince […].

Industry 215

Industry Report Media Relations Publicity 215

Ronn Torossian

JANUARY 27, 2016

Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot. Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and Al Gore “hanging chads” campaign in 2000, candidates have to cover many fronts. Amid the white-hot glare of media scrutiny, the candidates have to determine the best ways of using earned media—or public exposure that doesn’t cost them any real dollars.

Media 163

Media Publicity Blogging Media Relations 163

Deirdre Breakenridge

JANUARY 26, 2016

In PR, becoming the trusted resource is an important part the of the communicator’s professional brand. For me, it is one of the thirds in the brand pie, right up there with strategic communicator and relationship builder. However, becoming the trusted resource is a career long effort and it should not be taken for granted. Just like any part of your brand, if you don’t deliver a consistent experience, then you may jeopardize your trusted title.

Resources 185

Resources Brand Branding Communications 185

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Cision

JANUARY 30, 2016

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. If you’ve invested time into researching your editorial calendars and media contact profiles, you’re off to a great start. But how can you make the best possible impression and actually get through to target reporters?

Media 146

Media Pitching Social Media Twitter 146

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. For the unpersuaded, there’s some excellent content on why ethnic diversity is critical to the future of our business.

Agency 219

Agency Publicity Communications Transportation 219

Onclusive

JANUARY 20, 2016

Sally Falkow, president of PRESSfeed and founder of Meritus Media, is no stranger to the AirPR blog. In fact, she’s a downright digital regular! From her brilliant trends reports to our mutually shared love of integrating data into content, Sal is one of those PR pros who quite simply “gets” it. So it should come as no surprise that when one of […].

Trends 217

Trends Media Blogging Report 217

Ronn Torossian

JANUARY 25, 2016

It’s treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises that do occur as quickly and efficiently as possible without losing face or momentum.

Crisis Management 150

Crisis Management Crisis Communications Blogging 150

Deirdre Breakenridge

JANUARY 12, 2016

It’s time to ring in the New Year with #PRStudChat! PR students, educators and professionals will gather on Tuesday, January 19th at 8:30 p.m. ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.

Strategy 206

Strategy Twitter Community Communications 206

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

JANUARY 29, 2016

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. Ms. Thorsby, what kind of press releases do you prefer to receive? I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.

Pitching 163

Pitching Real Estate Social Media Interviews 163

The Resolution Blog

JANUARY 26, 2016

You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time. Don't fret! We have collated, tried and tested some of the biggest names out there to give you the lowdown on media monitoring in the modern PR world. 1.

Tools 186

Tools SEO Google Media 186

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as a model of natural public relations instincts and admired his speeches and sermons as examples of communications artistry. The celebrated “I Have A Dream” address can still give me chills. But King’s life and writings offer more inspiration for professional persuaders than even his most famous speech.

Communications 205

Communications Ethics Technology Publicity 205

Onclusive

JANUARY 11, 2016

Remember LiveJournal? How about Open Diary? Blogger? Boy, we’ve come a long way since self-publishing first put the power of the pen in our hands. Today’s top publishing platforms are unlike the hidden blogging caves of our past. With social sharing capabilities baked in and curious communities at their core, these new publishing platforms are built […].

Community 207

Community Blogging Publicity Education 207

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Ronn Torossian

JANUARY 22, 2016

The marketing world is one of the most dynamic fields in the business world. New and more creative methods of reaching audiences are being made every day. One such a creative idea is the use of so-called “ influencers.” In this form of marketing communications, a group of individuals that wields, well, influence about a brand or organization are found and included in the brand-promotion process.

Creativity 150

Creativity Brand Branding Communications 150

Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city. So I quickly signed up when my friend John Kaczala (also a NYETM regular) alerted me to the January session , about getting press for startups, and its star panel of tech journalists: Jonathan Shieber of TechCrunch , Robert Hackett of Fortune , Alex Konrad of Forbes , and Jing Cao of Bloomberg.

Pitching 146

Pitching How To Real Estate Publicity 146

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune into, consumers can pick and choose what to ignore. So what should brands do? They need to revamp their approach to content marketing. At his recent “ 6 Steps to Developing a Content-First Marketing Strategy ,” Joe Pulizzi discussed the need to find your brand’s sweet spot and look for a content tilt before

Content Marketing 131

Content Marketing Education Social Media Brand 131

The Resolution Blog

JANUARY 11, 2016

A chain is only as strong as its weakest link… But with PR's finding it hard to share, how do you make sure knowledge is spread among your team and there are no weak links? The easiest way to help your team start sharing is to first look at why it can be hard to share in this industry. 1. Competitive Advantage. Knowledge is power. There are no ‘products’ in PR.

Agency 131

Agency How To Pitching Exercises 131

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

ImPRessions - Crenshaw Communications

JANUARY 28, 2016

Like many in the PR world , I am an unabashed podcast junkie. The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. Podcasts can spark ideas that are just irresistible to the PR profession. One of my personal favorites is The Sporkful food podcast at WNYC Studios, and its thoughtful and witty host, Dan Pashman (who also hosts the Cooking Channel show “YouR

Pitching 168

Pitching Radio Interviews Communications 168

Onclusive

JANUARY 4, 2016

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year. What you really need […].

Wireless 200

Wireless Publicity Communications Trends 200

Ronn Torossian

JANUARY 21, 2016

In a digital age, maintaining proper media relations is a make or break proposition. If you do not have a knack of reaching the public with just the right message, conveyed in just the right manner, you could be turning your back on millions of dollars in revenue, as well as countless opportunities for growth and public branding. While public relations is an ongoing entity unlikely to cease to exist, it’s important to realize that the days of controlling your public image and your …

Media Relations 150

Media Relations Social Media Media Publicity 150

Flack's Revenge

JANUARY 14, 2016

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important).

Media Relations 139

Media Relations B2B Media Social Media 139

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Cision

JANUARY 28, 2016

PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop. A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR.

Newspapers 139

Newspapers Journalism Writing Report 139

The Resolution Blog

JANUARY 4, 2016

How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google? We made a pretty nifty tool to help with this, you may have heard of it, it’s called Answer the Public. It allows you to use your sector knowledge to answer popular questions the public are searching for.

Publicity 170

Publicity Blogging Google Tools 170

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from.

Instagram 159

Instagram Social Media Pitching Reddit 159

Marketwired

JANUARY 26, 2016

[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ).

Brand 137

Brand Branding Digital PR Reputation 137

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Ronn Torossian

JANUARY 19, 2016

There was a time when no matter where you went, you told the world about in on Foursquare. Well, maybe not you, but millions did. Then Facebook offered its check-in feature, and Foursquare became redundant. Just one more once-popular social app to suffer a precipitous fall from grace. But, according to press reports, Foursquare refuses to go down without fighting.

Leadership 150

Leadership Facebook Blogging Report 150

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016.

Digital PR 100

Digital PR Social Media SEO Media 100

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions.

Journalism 188

Journalism Brand Branding Reputation 188