January, 2016

15 Digital Skills PR Pros Must Master

Onclusive

Sally Falkow, president of PRESSfeed and founder of Meritus Media, is no stranger to the AirPR blog. In fact, she’s a downright digital regular!

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

It’s time to ring in the New Year with #PRStudChat! PR students, educators and professionals will gather on Tuesday, January 19th at 8:30 p.m. ET to kick off 2016 with a Twitter chat discussion on PR Strategy.

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The Top Tech PR Stories Of 2015

ImPRessions - Crenshaw Communications

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous.

6 of the best online monitoring tools for PR right now

The Resolution Blog

You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time.

Tools 242

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Media Relations is More Important Now Than Ever in PR

Marketwired

[By Jason Mollica]. Breaking news hits social networks like an unstoppable freight train. Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information.

More Trending

Reporting on the state of the PR industry

Onclusive

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.”

Three Tips to Help You Maintain Trusted Resource Status

PR Expanded

In PR, becoming the trusted resource is an important part the of the communicator’s professional brand. For me, it is one of the thirds in the brand pie, right up there with strategic communicator and relationship builder.

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men.

Agency 239

Why don’t you use your blog to Answer the Public this year?

The Resolution Blog

How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Improve Your Press Releases With These 4 Ideas

Cision

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate.

HBR Covers the Death of a B2B Salesman – and Media Relations

Flack's Revenge

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world.

B2B 181

Today’s Top Publishing Platforms (That Aren’t WordPress)

Onclusive

Remember LiveJournal? How about Open Diary? Blogger? Boy, we’ve come a long way since self-publishing first put the power of the pen in our hands. Today’s top publishing platforms are unlike the hidden blogging caves of our past.

How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

PR Expanded

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action.

Survey 181

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The PR Wisdom Of Martin Luther King, Jr.

ImPRessions - Crenshaw Communications

Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as a model of natural public relations instincts and admired his speeches and sermons as examples of communications artistry. The celebrated “I Have A Dream” address can still give me chills.

Ethics 212

Self-Imploding Brands & Missed Trust Signals

Marketwired

[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand.

Brand 178

Convert Followers With Content: Q&A With Joe Pulizzi

Cision

Tomorrow at 2 p.m. ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content.

B2B 245

How to supercharge knowledge sharing in PR agencies

The Resolution Blog

A chain is only as strong as its weakest link… But with PR's finding it hard to share, how do you make sure knowledge is spread among your team and there are no weak links? The easiest way to help your team start sharing is to first look at why it can be hard to share in this industry.

Agency 170

In PR? This is all you need to know for 2016

Onclusive

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year.

Free Media versus Paid Media Takes Center Stage in Presidential Race

Ronn Torossian

Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot. Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and Al Gore “hanging chads” campaign in 2000, candidates have to cover many fronts. Amid the white-hot glare of media scrutiny, the candidates have to determine the best ways of using earned media—or public exposure that doesn’t cost them any real dollars.

Media 163

A Journalist’s POV: 3 Questions From A PR Team

ImPRessions - Crenshaw Communications

Like many in the PR world , I am an unabashed podcast junkie. The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows.

Radio 179

10 terrific terms to delight word lovers

PR Daily

Like other word nerds, I love to collect quotes about the power of words. Those of us who make a living from words appreciate their power to convey even the most subtle shades of meaning.

4 Brands Running Successful Brand Journalism Programs

Cision

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.

Free webinar: ‘The True Business Impact Of PR Coverage’

The Resolution Blog

Every time a piece of PR coverage goes live it’s a recommendation of your client’s brand and online content. Endorsement and recommendation of content are major factors in how Google decides where to send millions of people every day which can equate to millions of pounds for businesses.

Google 156

The Link Between Content Curation and Trust

Rock the Status Quo

The tide is turning. We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation.

Course 141

Using SMS Text Messaging Within Your Marketing Campaign

Ronn Torossian

SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology – worldwide, there are nearly as many cell phones as there are people on the planet and cell phone penetration is high even among the least developed nations – averaging around 89 subscriptions per 100 people in developing economies. It is estimated that globally around 16 million text messages are sent every minute.

Mobile 163

5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here.

Reddit 174

Facebook rolls out alternative to 'likes'

PR Daily

The Facebook “like”—a cornerstone of the service—is evolving into a cadre of six emotions. The social networking giant—which just reported that it has 1.59 billion users worldwide—is rolling out Facebook Reactions.

How Effectively Does Social Media Drive Word-of-Mouth?

Cision

A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication.

Happy First Birthday, SHIFT Austin!

Shift Communications

Over the past 5 years, I was asked on a monthly basis whether I was aware of what a great, promising market Austin, Texas would be for SHIFT. “Austin is growing like crazy!” ” “SXSW!” ” “Breakfast tacos!” ” “When are we gonna do this?”

Hotels 125

Stalwart Interns. Where are they now?

The Stalwart Blog

They come in and out of our lives like comets, but leave lasting impressions like giant Redwood trees. Many of you met them too. I thought it would be a good time to check in on our former interns and find out where they are now. Not surprising - they are all crushing it! .

CRISIS MANAGEMENT FOR POLITICAL COMMUNICATIONS

Ronn Torossian

It’s treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises that do occur as quickly and efficiently as possible without losing face or momentum. In order to do this a candidate needs a committed crisis intervention team , clear lines of communication, and a plan of action.