June, 2014

The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset.

TCIP #002 – Strategizing Social Media for Crisis Communications with Isaac Griberg

Melissa Agnes

Welcome to episode #002 of The Crisis Intelligence Podcast with Melissa Agnes and Isaac Griberg of the ICRC. The International Committee of the Red Cross (ICRC) is doing ground-breaking things when it comes to leveraging social media for crisis communications and emergency management.

Social media is easier than PR

Stuart Bruce

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions.

How to Beat the Tech Leaders: Lessons for Startups from the Cantor Rout

Flack's Revenge

Most were surprised by David Brat's win over House majority leader Eric Cantor in the Republican congressional primary in Virginia a few weeks ago. Where were the reporters and pollsters in this race?

Radio 156

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened. Your life is self-fulfilling because all aspects are generally working together to make you high performing and personally and professionally satisfied with your career and life.

More Trending

Google Schools the PR Industry

The Proactive Report

A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 update was the date-coincident drop in page views on newswire websites.

Introducing The Crisis Intelligence Podcast

Melissa Agnes

Crisis and issues management is an increasingly important topic for organizations today and there are so many interesting people and organizations out there doing it right. That said, we thought why not have a recorded conversation with these fascinating people to benefit others?

Crisis 254

Back to the future of PR – 10 rules for public relations professionals

Stuart Bruce

This is my presentation from my keynote speech at last week’s annual conference of the Croatian Public Relations Association. I’ve also created a Storify of some of the reaction and comments. Back to the future of public relations – 10 rules for PR professionals from Stuart Bruce.

Lessons from Louis C.K. on PR Messaging

Flack's Revenge

I am a big fan of comedian Louis C.K. , and love his show on FX. I have blogged about his lessons for PR before. Another one recently occurred to me. We had just completed two seminars here at Fusion PR in conjunction with Internet Week NY, about honing the tech PR message, and new launch tactics.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

B2C 108

Making the Most out of your PR/Marketing Internship

The Stalwart Blog

Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience.

Social Intelligence: The Right Sequence for Success

The Proactive Report

Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence.

Survey 152

Crisis Avoidance Strategy: Neighbour of Choice

Melissa Agnes

By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When you can’t change who you are or what you do; when your business is the type that no one wants; what are your options to build up credit in the trust bank should a crisis strike?

Crisis 239

Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Stuart Bruce

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA).

When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to. plainlanguage writing businesswriting jargon cliches businesslanguage

Weekly Roundup: Personal Branding

Waxing UnLyrical

Good morning! I hope everyone had a great week and is ready for the weekend ahead. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world.

Brand 98

The transition from journalism to public relations: It is much more plausible than I ever thought

The Stalwart Blog

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business.

Headline Clickbait: PR Science or PR Fail?

Bad Pitch Blog

A scan of current events this morning brought me to a news story angering me enough that I didn''t need my morning coffee. Couple Killed After Posting Sunset Picture to Instagram To be clear, it''s not the (tragic, local news) story that aggravated me.

Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

On Monday, May 26th, just before 7pm, a lady dressed as a nurse walked into Mélissa McMahon’s hospital room in Trois-Rivières, Quebec (a town just outside of Montreal), where she was resting with her one-day old daughter, Victoria.

Legogate: A sorry tale of Scottish independence

Stuart Bruce

Last week the official UK government YouDecide2014 account published an article entitled ‘12 things that £1400 UK Dividend could buy’ on the self-publishing Buzzfeed Community website. The article was also published, by the Scotland Office and HM Treasury, on its own.gov.uk website.

Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast

Doctor Spin

One of my favourite blogs, Copyblogger, ran this awesome post the other day, The Smart Way To Use Other People’s Audiences To Build Your Own (check it out for some solid tips). While this might not be a revelation to you guys, I really love the simplicity of the underlying logic, other people’s audiences. Or OPA […] Hey you! If you''re subscribing to my RSS feed, you should definitely get on my email list as well.

How NOT to Run Your Social Media

Waxing UnLyrical

Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well.

Reversing Perceptions - The Philadephia Way

The Stalwart Blog

By David Oates. As a person who''s spent the first half of his life on the East Coast, I can tell you this picture was my impression of the typical Philadelphia sports fan.

Your Thought Leadership Strategy is Missing One Crucial Element: An Audience

Stern + Associates

You’re doing everything right. Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis.

TCIP #004 – Simulating Crises for Crisis Preparedness with Rob Burton

Melissa Agnes

Welcome to episode #004 of The Crisis Intelligence Podcast, with Melissa Agnes and Rob Burton. Crisis simulations are the best way to prepare your team for a crisis and to strengthen your existing crisis plan.

Crisis 229

Will the World Cup Bring Ambush Marketing, Newsjacking & PR Stunts?

Bad Pitch Blog

The 2014 FIFA World Cup in Brazil kicks off this week and Digiday assumes we''ll witness some ambush marketing. Some might argue it comes with the territory for any large event on the world''s stage.

It’s 2014 So Do I Even Need A Blog? The Answer Is — YES!

Doctor Spin

A version of this article was originally published on LinkedIn. It’s slightly rewritten thanks to some of the great feedback in the native comment section. Many have taken Medium for a test drive and many are finding its interface for publishing your thoughts and ideas very compelling. All of a sudden, you get to feel like a posh […] Hey you! If you''re subscribing to my RSS feed, you should definitely get on my email list as well.

Monday Roundup: Conversations

Waxing UnLyrical

“Conversation.” ” It’s one of the great clichés of our field. But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty.

Welcome the Stalwart Summer Interns

The Stalwart Blog

Stalwart Communications is excited to have Jason Cowan and Patrice Smith on board this summer for our annual internship program. Since starting, they''ve already been a tremendous help assisting on client accounts (they''re actually banned from the coffee machine).

Promoting Value: When Zero is More than Nine

Stern + Associates

At age 41, I’ve been a consumer of products and a purchase decision-maker for a long time now. But a certain absurdity has become much clearer to me lately: the folly of pricing strategies. I call it the Chicanery of Nine.

Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

By Whitney C. Gibson. Today, no company is immune from damaging Internet posts. But neither are their executives, who are just as vulnerable to online reputation attacks.

Q&A with Inbound Marketer Catherine Mandler from Deluxe Corp.

MaccaPR

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based based Deluxe Corp.? Plenty.