Bad Pitch Blog
JULY 19, 2009
'After five years client side, it only took me a couple of weeks back in agency world to see how much had changed and how much hadn''t. Instead of detailing what I mean by the above passive-aggressive statement, I’d much rather remind our readers to not be blinded by "The Shiny New." Your clients are coming to you and asking for a Facebook page, or they want a Twitter account.
Bad Pitch Blog
JULY 14, 2009
'Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics.
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Bad Pitch Blog
JULY 1, 2009
'Tough media week for superstar Michael Jackson. Imagine, your death being announced by TMZ. Horrors! Actually, I adore TMZ. It’s the one program and site that makes me laugh all the time. A lot of tabloids can learn from it. They should stop yelling at us. TMZ “covers the waterfront” in LA—there is no story they don’t have first. And it’s something their brothers at Time Warner (heck, they are all owned by the same Dad) should take a hint from.
Bad Pitch Blog
JULY 28, 2009
'From Our Favorite Guest—Susan E. Jacobsen Would you ask someone to handwrite a thank you note for you and sign their name? Would you stop a stranger on the street to call your client and deliver bad news? I didn’t think so. So why, then, would you tarnish your shiny-as-brand-new-penny relationship with a reporter or publication by paying someone to send out your messages via Twitter?
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Bad Pitch Blog
JULY 1, 2009
'Et tu, Richard? The hypocrisy I’m seeing around the Michael Jackson news story is laughable. But it’s not very original. We’ve heard this all before. What’s the motive behind declaring a winner and loser for who broke the story? Does it change the story? Does it give TMZ exclusive rights to the story? Yet Web 2.0 super nerds are seemingly on MSM death watch, cheering with every development that can be considered a nail in the coffin of the fourth estate.
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Bad Pitch Blog
JULY 28, 2009
'This is our last pimp, er, post for Bad Pitch Night School. You remember Bad Pitch Night School, right? The viral PR teleseminar that everybody who’s anybody keeps talking about? Yes, we’re kidding. In fact, we’re actually very thankful and humbled and appreciative. We’re also pleased to announce our scholarship winners. Students Evan Strange , Angela Hernandez , Monica Fineis , Donna Wilcox , Jessica Slevin Professionals Jamie Favreau , DanielleDiGiovanni , Claudia Mejia-Haffner , Neil Hamel ,
Bad Pitch Blog
JULY 25, 2009
'We all know the challenge of standing out at big events like BlogHer, ComicCon and (back in the day) leviathans like Comdex. Electronic Arts is learning about that challenge right now as their "Sin to Win" promotion is doing more than standing out at ComicCon. It''s p **g people off. I''ve gotten notes from PRSA and a colleague attending BlogHer wondering "wtf?!
Bad Pitch Blog
JULY 24, 2009
'The industry is talking (and tweeting ) about our Night School (during the day) teleseminar next week. Who? Greg Verdino , Shel Holtz & Neville Hobson , Geoff Livingston , Chris Abraham , Sally Hogshead and David Parmet. Even HARO head honcho Peter Shankman noted his “favorite blog” is having a call “ worth checking out.” Needless to say we appreciate everyone’s kind words.
Bad Pitch Blog
JULY 21, 2009
'In a business driven by trendy folks who spew stats and info, fairly often something crops up that makes me feel ancient. Getting older is sneaky. You don’t really feel it until the song you remember dancing to at the prom plays on a classic rock station. Me? I''m smack in a middle of an interesting demographic. My generation doesn''t have a letter ( Generation B for B h?
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Bad Pitch Blog
JULY 19, 2009
'So we’re having this teleseminar on Wednesday the 29th from 1pm-2pm est. Here''s an update on a few items of note. FREE Full Frontal PR e-book Full Frontal PR was the tome that prompted me to contact Richard Laermer back in the day and interview him for my other blog. That interview ultimately led to The Bad Pitch Blog. It’s a great book and we’re giving away a free electronic copy for each registration we receive.
Bad Pitch Blog
JULY 13, 2009
'Mark your calendars for Wednesday, July 29 from 1pm to 2pm edt. Richard Laermer and Kevin Dugan are hosting Bad Pitch Night School (during the day). Who belongs in PR and who belongs in Starbucks? A lot of readers tell us nervously they hope they never wind up on our blog. Well this is a chance to hone your skills as Laermer and Dugan open the books and bring you the best advice we can fit into an hour.
Bad Pitch Blog
JULY 11, 2009
'Here is #2 in a series of stupid branding tricks. Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. Here’s what happened. In 2005, SBC Communications bought AT&T, creating a company that reminds those of us old enough to remember about Ma Bell. In 2006, AT&T got approval to take over BellSouth and so it changed its name to AT&T.
Bad Pitch Blog
JULY 10, 2009
'Bad Pitch welcomes its first guest blogger in a while, Susan E. Jacobsen. ** If you’re in PR, you know the basics of a pitch – that “hook” or story idea to garner interest with a reporter. Often it''s simple: You are trying to position a person, product or event. You might contact a reporter by phone and speak directly, or send an email with your ideas.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Bad Pitch Blog
JULY 7, 2009
'Believe it or not, several decades ago, my Mother made sure I was raised to be a good Queens (NY) boy. I was kind of polite, always a “card,” yet capable of cracking up adults at any wedding, graduation or Bar Mitzvah you threw my way. I earned a lot of good guy pats on the head. Unfortunately for Mom, being first a reporter then a PR guy has wrung modesty right out of me.
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