August, 2021

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Developing your content strategy to become a trusted expert

Onclusive

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.

Strategy 418
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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

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A Few of Our Favorite Tools for Journalists and Bloggers

Cision

We found tools for journalists and bloggers to help with each step of the writing process. Bookmark this list to make your life easier.

Tools 317
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TikTok Trends

PR for Anyone

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. Whether you are on it or not, it’s a great place to see what people are talking about. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon.

Trends 246
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Digital Marketing Basics

Ronn Torossian

In an increasingly digital world companies find it a lot more difficult to be seen or even remembered by their potential customers, yet reaching the same customers is key to growth. Marketing efforts are all about being available digitally to the potential consumers in the target audience, especially in the places where new clients […]. The post Digital Marketing Basics appeared first on.

Marketing 195

More Trending

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Earned Media Metrics for Global PR Strategies: How Sophos Identifies and Uses Insights

Onclusive

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development. Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution

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5 PR Tips For Managing Tricky Media Interviews

ImPRessions - Crenshaw Communications

Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience.

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The 5 Most Impressive Press Releases from July

Cision

See why these press releases impressed us the most this month.

Blogging 360
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Influencers

PR for Anyone

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one. It’s important to really do your research and find the person whose audience will benefit from what you have to share and will listen to them talking about you.

How To 234
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Creating Content that Customers want to Consume

Ronn Torossian

A brand needs to think about information that niche audiences want to know. Building an effective content strategy to reach buyers is essential for the success of a business. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.

Consumer 195
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4 PR Challenges in 2021 (And What to Do About Them)

Prowly

Sorry for repeating a cliche you’ve already heard a billion times but it’s true — the COVID epidemic has changed everything. The norms, routines, and expectations that governed the way we work were turned upside down and we’re all in the process of trying to navigate (really sorry for this one too) the new normal. […]. The post 4 PR Challenges in 2021 (And What to Do About Them) appeared first on Prowly Magazine.

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Let the Sun Shine: Restricting the Press Restricts Markets

Onclusive

An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye. I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last year and the number of media workers killed rose by a third compared to 2019”. “When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Ec

Marketing 370
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Unique Ways PR Pros Can (and Should) Consume News

ImPRessions - Crenshaw Communications

PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients. During the height of the COVID-19 pandemic, news consumption in the US was up by 215% , showing that we rely more on the news than ever before. . One of the best and easiest ways to position executives as thought leaders is by taking advantage of relevant news stories as soon as they break. “ Newsjackin

Consumer 193
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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7 Ways to Make Your Press Release Go Further

Cision

How to repurpose press releases for maximum impact.

How To 375
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Pitch the Media

PR for Anyone

You’ve finally done it. You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The answer is no. The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal.

Pitching 223
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Product Rollout PR Planning

Ronn Torossian

Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature. Back in 2016, Facebook added a secret […]. The post Product Rollout PR Planning appeared first on.

Facebook 195
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Introducing PR, Done and Doner!

Flack's Revenge

We are proud to introduce PR: Done and Doner , a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world of earned media, although that is key part (and not getting any easier, most agree). We take a more expansive view, and understand that modern PR goes well beyond scoring press hits.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 370
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Journalists Sound Off on How PR Pros Can Improve Media Pitches

Garrett Public Relations

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros to develop the relationships they […]. The post Journalists Sound Off on How PR Pros Can Improve Media Pitches appeared first on PR Consultant Garrett Public Relations Columbus/Worthington

Pitching 213
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UK Media Moves including The Sun, Sunday Times, Hearst UK and more

Cision

Tara Evans promoted to Head of Consumer at The Sun; Jon Yeomans to join The Sunday Times as Deputy Business Editor; role updates for Emma Franklin and Meike Beck at Hearst UK.

Media 178
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Best PR Software: Comparison [2021]

Prowly

As more and more PR professionals like you realize their need the turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for their consideration in 2021. If you’re on the lookout for PR software, you might have already heard about PR tools like: Cision Muck Rack […]. The post Best PR Software: Comparison [2021] appeared first on Prowly Magazine.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Auto Makers to be Hit Hard by Declining Chip Production

Ronn Torossian

In Southeast Asia where semiconductors are assembled, the resurgence of the Covid-19 virus has led to shutdowns of assembly plants as the vaccination rate is still low. The supply of these chips has been affected by the pandemic and the industry as a whole is feeling the effects of the pandemic. Because of this, […]. The post Auto Makers to be Hit Hard by Declining Chip Production appeared first on.

Industry 195
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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop

Brand 370
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Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: David Marshall, Ph.D., APR. Location : Baltimore. Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Board nominee position : Director-at-Large.

Meeting 195
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Do’s and don’ts of social media marketing

Agility PR Solutions

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. Some businesses have done remarkably well in growing customer awareness and translating that to leads. At Sharpie, for example, the marketing team used their products to visually engage the […].

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Buying PR Software: How to Choose the Best One for Your Needs

Prowly

Congratulations! Your PR agency is growing quickly and your client roster is now filled with stellar company names, or you’ve been selected to take your company’s in-house PR department to the next level. Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. Let’s take a guess […]. The post Buying PR Software: How to Choose the Best One for Your Needs appeared first on Prowly Magazine.

Software 197
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8 of the best social media competitor analysis tools for 2021 (+3 new)

Awario

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth.

Analysis 176