August, 2021

Developing your content strategy to become a trusted expert


Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.

5 Benefits Of Interning At A PR Firm

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Murphy Pressley. College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered.


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7 Ways to Make Your Press Release Go Further


How to repurpose press releases for maximum impact. US Blog

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TikTok Trends

PR for Anyone

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Digital Marketing Basics

Ronn Torossian

In an increasingly digital world companies find it a lot more difficult to be seen or even remembered by their potential customers, yet reaching the same customers is key to growth.

More Trending

Earned Media Metrics for Global PR Strategies: How Sophos Identifies and Uses Insights


After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development.

5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way.

The 5 Most Impressive Press Releases from July


See why these press releases impressed us the most this month. US Blog


PR for Anyone

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Creating Content that Customers want to Consume

Ronn Torossian

A brand needs to think about information that niche audiences want to know. Building an effective content strategy to reach buyers is essential for the success of a business. Content which is easy to consume ultimately leads to greater financial returns.

6 ways to get more done working from home

PR Daily

As the hybrid workplace gets a closer look from organizations of all sizes, here is how workers should think about creating an environment at home to set themselves up for success. Some people find working from home a breeze. Others find it extremely distracting.

Let the Sun Shine: Restricting the Press Restricts Markets


An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye.

What Thought Leaders Have In Common

ImPRessions - Crenshaw Communications

In B2B public relations , there’s a lot of talk about thought leadership. Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.”

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A Few of Our Favorite Tools for Journalists and Bloggers


We found tools for journalists and bloggers to help with each step of the writing process. Bookmark this list to make your life easier. Media Blog

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Pitch the Media

PR for Anyone

You’ve finally done it. You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” ” The answer is no.

Product Rollout PR Planning

Ronn Torossian

Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature.

How to make your social media video sticky

PR Daily

Video is an increasingly popular content type online, but there’s more to it than just hitting the record button. It goes without saying that not all content is created equal.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Ultimate Guide to Earned Media Strategy & Measurement


When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications.

5 PR Tips For Managing Tricky Media Interviews

ImPRessions - Crenshaw Communications

Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced.

What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices.

Journalists Sound Off on How PR Pros Can Improve Media Pitches

Garrett Public Relations

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult.

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

Auto Makers to be Hit Hard by Declining Chip Production

Ronn Torossian

In Southeast Asia where semiconductors are assembled, the resurgence of the Covid-19 virus has led to shutdowns of assembly plants as the vaccination rate is still low. The supply of these chips has been affected by the pandemic and the industry as a whole is feeling the effects of the pandemic.

3 acronyms to give your LinkedIn more L-U-V

PR Daily

Who doesn’t want to grow their LinkedIn following? Here are three tips to boost your reach on LinkedIn. Whether you want a stronger presence LinkedIn for your career or for your company, here are three quick story-mining hacks to help you punch up your profile or business page.

The 21 Responsibilities of PR and What They Entail


Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional.

5 Pitch Ideas For PR Pros When There Is No News

ImPRessions - Crenshaw Communications

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves.

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

Muck Rack

Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

Do’s and don’ts of social media marketing

Agility PR Solutions

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. Some businesses have done remarkably well in growing customer awareness and translating that to leads.

How to Brainstorm Ideas for your PR Campaign 

Ronn Torossian

With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets.

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