June, 2019

7 things all PR pros should do before going solo

PR Daily

Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career. This article originally ran on PR Daily in May of 2018. The PR profession is growing.

PR’s Critical Role in Search and Social Media Marketing

Meltwater - PR

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>. Enterprise Marketing PR & Comms Media Outreach Social Media

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon.

Seven PR nightmares you’ll never believe happened

Agility PR Solutions

Public relations is supposed to be a means of managing the spread of information between an organization or an individual and the public. The goal is, more or less, to make the client look good in the public’s eyes. Sometimes, this doesn’t go according to plan.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.

More Trending

Millennial Research Shapes the FEEL First Model

PR Expanded

In October 2018, I set out on a research journey to learn more about Millennial communication. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media.

Ethics 241

Owned Media: How to Create the Best Content

B2B PR Sense

Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.

How To 277

Dad’s Wisdom Makes Great PR Advice

ImPRessions - Crenshaw Communications

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dads clamored for their say. Most of our fathers’ advice probably went in one ear and out the other — as dad would say.

Fostering Insurtech Success at GILS 2019

Flack's Revenge

I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by key execs from startups, carriers, journalists and investors.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Attribution 101 Whitepaper

Onclusive

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI.

How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies

Ronn Torossian

A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem to know her.

Are Leaders Expected to take a FEEL First Approach to Social Media?

PR Expanded

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” ” Leading our discussion was Ken Jacobs , CEO of Jacobs Consulting & Executive Coaching.

20 ways to unleash creative writing energy

PR Daily

If you’re feeling stuck, try cleaning your desk, going for a brisk walk or doing something for someone else. How do you find the muse when your creative energy is zapped, sapped or tapped out? Try these 20 tips to escape the doldrums and start writing again: 1. Clean your desk.

Energy 171

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson?

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ?

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.

Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage.

Crisis 195

Americans say disinformation is a “major” societal problem—is PR to blame?

Agility PR Solutions

Comms pros are fully aware that there’s a media-trust crisis sweeping the nation, but it might be surprising to find out that most Americans think the PR industry is as much a culprit as any other entity for disseminating false information.

Crisis 168

4 ways to maintain your media relations skills

PR Daily

Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly.

The Internet Killed these 4 Words for Me

Flack's Revenge

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly share my personal info.

Introducing Instagram for NewsWhip

NewsWhip

[…]. The post Introducing Instagram for NewsWhip appeared first on NewsWhip. Product Announcements Predictive Alerts social media analytics

Apakah kamu Tertarik dengan Perjudian Daring? pilih website Judi Qq Online terpercaya!

Ronn Torossian

Apakah anda Tertarik dengan Perjudian Daring? pilih web Judi Qq Online terpercaya!Umumnya, Umumnya, beberapa orang yg menikmati permainan dan mempertaruhkan sedikit duit pula gemar judi online.

Web 195

How to Create the Best B2B Content in Your Industry

B2B PR Sense

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year.

B2B 221

Study: Journalists a top source for providing accurate news

PR Daily

Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust. In the current public trust crisis, many are turning to reporters for credibility.

Study 171

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate.

Agency 190

How to Become a Media Darling

Flack's Revenge

This post originally appeared on Business2community. Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay.

How To 156

The Social PR Crisis Guide to Trolls

Social PR Chat

“After a recent attack where I sort of slightly lost my usual cool, I thought it would be beneficial to create a mini-guide for wizards on the different types of trolls I have come to observe in the wild interwebs and how to handle them, ” said Cat Howell, Founder and CEO of Eight Loop Social.

Crisis 147

Apakah kamu Tertarik dgn Perjudian Daring? pilih web Judi Qq Online terpercaya!

Ronn Torossian

Apakah anda Tertarik bersama Perjudian Daring? pilih web Judi Qq Online terpercaya!Umumnya, Umumnya, orang-orang yang menikmati permainan dan mempertaruhkan sedikit uang pula suka judi online.

Web 195

The psychology of color—how it can boost your website conversions

Agility PR Solutions

“Feeling blue,” “caught red-handed,” “black sheep,” “white lie”—the list goes on. Color plays such an integral role in the way we comprehend the world around us that it’s saturated our language and created a never-ending list of idioms.

Trends 151

How to make maximum use of micro-influencers

PR Daily

Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize. This article originally appeared on PR Daily in June of 2018. The rise of social media influencers is undeniable.

How To 171

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!)