February, 2017

Trending Sources

Build Your PR Content Strategy with This Targeted Toolbox

Spin Sucks

The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article.

4 Ways to Identify the Right Influencers

Cision

Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side.

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How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

A Guest Post By Kelly Byrd, PR Engineer, AirPR. Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals.

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The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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3 Steps to Engaging Influencers on Social

Cision

Influencer outreach must start long before you send a pitch. How can you expect an influencer to agree to work with your brand without building a foundation first?

Invest in Your Professional Development or Lose Your Job

PR Expanded

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development goals you set (I hope) in January?

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer: 3 hours and 16 minutes. How often should I publish blog posts? Answer: Weekly.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Seven Reasons PR Matters More Than Ever

IPR

Never before have I felt that the profession of public relations is under siege as it is now.

Three Ways to Pitch Journalists—and Get Results

Spin Sucks

There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips.

How To Make Awesome Images (No Photoshop Required)

Cision

Images are an important component of content marketing. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform.

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Should You Issue a Press Release In a Crisis?

Melissa Agnes

Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis” And yet, issuing a press release can actually hinder your crisis management success. Tune in to this week’s #crisisready video to find out!

4 Proven Tips to Consider for Your Content Marketing Strategy

Beyond PR

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016?

How to Measure the Success of Video Communications

Shift Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications.

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Task Delegation for Control Freaks: Stop, Drop, Delegate

Spin Sucks

Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps. The post Task Delegation for Control Freaks: Stop, Drop, Delegate appeared first on Spin Sucks.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Solving the Challenge of Targeting the Right Media and Influencers

Cision

With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully.

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First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City.

PR: Separating Fact from Fiction

ImPRessions - Crenshaw Communications

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?)

The Secrets of Influencer Marketing

Beyond PR

Influencer marketing is one of my favorite topics, and for good reason – over the past eight or so years, we’ve used influencer marketing to demonstrate exponential increases in key business areas, like client retention, brand awareness and event attendance.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

The Best and Worst of Super Bowl 2017 Marketing Strategy

The Influential Marketing Blog

This was an unexpected year for the Super Bowl … one where the game almost rivaled the ads for my interest.

Five Reasons Communicators are Frustrated and Lonely

Spin Sucks

The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

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Conservative coffee? That’s Black Rifle’s brand

Ron Torossian

For most people, coffee is the ultimate uniter. If you love it, you don’t ask its political persuasion, you just drink it before you’re willing to have any conversations with anyone, much less a heated political argument.

PR Pros Take On A President

ImPRessions - Crenshaw Communications

Has public relations finally won the respect of journalists? Sure, PRs and media work together, and we need each other. But the relationship between “flacks and hacks” is an odd and uneasy symbiosis.

4 Tips to Align Marketing and PR

Beyond PR

While both marketing and public relations are essential to a cohesive plan to attract more customers and make a name for your brand, often there’s a disconnect between the two departments. It’s often the case that one branch doesn’t know what the other is doing. They often don’t have aligned goals.

Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward

Sword and the Script

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI.

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How Being Generous on Social Media Will Change Your Life

Spin Sucks

Social media can change your life. And being generous in the online world even more. If you don't open your virtual door to the people around, if you don't genuinely connect with other professionals, you will never know where that relationship might lead to.

How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!).