February, 2017

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City.

How to Write News Release Headlines Reporters Love

Business Wire

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage.

Report 311

How Mark Masters harnesses the power of owned media to build a global personal brand

PR Warrior

Author, speaker and content marketing agency owner – Mark Masters (pictured above, top right) – continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media.

Groups 299

PR Data Insights: How to Benchmark Engagement

Onclusive

PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. It’s challenging to set measurement goals without an understanding of how others in your field are faring.

Data 290

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Make Awesome Images (No Photoshop Required)

Cision

Images are an important component of content marketing. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform.

How To 249

More Trending

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR.

Are PR and Branded Content Fake News?

Flack's Revenge

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer.

Brand 224

Content marketing for PR: How owned media can lead to third-party editorial exposure

PR Warrior

I recently read this article – GP rebate: What I do for the $37.05 that no one wants to pay – by Sydney general medical practitioner, Dr Elizabeth Oliver.

How to Find the Right MarTech and PRTech Solutions

Onclusive

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a lone wolf.

How To 270

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!).

Google 240

The Best Day of the Week and Time of the Day to Send a Press Release

Ronn Torossian

This is a common question for businesses and public relations agencies and departments. Unfortunately, there are only a few general rules and the best bet is to test and track press releases for the best times. When might be the best time of the day to publish a press release ?

Agency 247

Invest in Your Professional Development or Lose Your Job

PR Expanded

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development goals you set (I hope) in January?

PR Tips For Crowdfunding Campaigns

ImPRessions - Crenshaw Communications

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures.

B2C 218

The importance of strategy for social media and content marketing. Here’s an excellent case in point …

PR Warrior

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing.

What Every Marketing Boss Loves

Onclusive

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today.

Solving the Challenge of Targeting the Right Media and Influencers

Cision

With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully.

Media 228

Montana officials anger local landowners

Ronn Torossian

Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards?

Local 227

Trump is sucking the Air and Fun from PR and News

Flack's Revenge

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, it’s a great article, and everyone goes home happy.

Why Your PR Firm Wants To Fire You

ImPRessions - Crenshaw Communications

There’s nothing like the thrill of starting a public relations partnership with a new client. All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship.

Agency 197

Influencer marketing continues to throw up challenges for marketers (research)

PR Warrior

Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace.

PR Advice From a Serial Journalist

Onclusive

Pitching journalists is a little like meeting with a hiring manager for a job you really want. Before you reach out or meet with them, you spend time researching the interests of someone you never met so you can better anticipate what will appeal to them.

3 Steps to Engaging Influencers on Social

Cision

Influencer outreach must start long before you send a pitch. How can you expect an influencer to agree to work with your brand without building a foundation first?

The Positivity Summit: Drive Change & Create Impact One Location at a Time

PR Expanded

For many of us, 2017 is a year of change. Whether you’re experiencing small changes or big transformation, you have to ask yourself, “Do you want to drive the change and create impact or sit on the sidelines? I want to drive change both professionally and personally.

The New Season of BizWireTV is Coming Featuring a New Host and Innovative Tech

Business Wire

By Scott Fedonchik, SVP Marketing, Business Wire Get ready for the new season of BizWireTV , featuring a fresh new look and a new host, Jordyn Rolling.

Reddit 195

How Smart PR Can Extend Your 15 Minutes Of Fame

ImPRessions - Crenshaw Communications

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. We’re interested to see who’s getting the worst of a PR backlash, or who comes out looking great.

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You’ve done it. Take a big breath. You’ve pitched your story, and they chose you. You earned that B2B press coverage, and n ow your article is published for the world to see. It’s the end of the road.or is it?

B2B 183

Nailing the Facebook Image: Handy Cheat Sheet

Flack's Revenge

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites.

Behind the Headlines with Shelley Spector

Cision

This month, The Museum of Public Relations at Baruch College in New York City will kick-off the first-ever Black PR History Month! Following the event, an exhibit featuring lives of different black PR professionals will be on display for a month at the museum. The event is a partnership between the Museum and the National Black PR Society.

The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer: 3 hours and 16 minutes. How often should I publish blog posts? Answer: Weekly.

PR: Separating Fact from Fiction

ImPRessions - Crenshaw Communications

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?)

B2B 179

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? If you feel like a deer in the headlights, don’t worry. You’re not alone. Everybody experiences that at one point or another. That’s why we’ve created this ultimate checklist to get your B2B content marketing on track.