February, 2017

article thumbnail

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

Deirdre Breakenridge

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. #PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. On Wednesday, February 22nd, at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an

Twitter 281
article thumbnail

How to Find the Right MarTech and PRTech Solutions

Onclusive

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a lone wolf. While this new equilibrium is exciting for PR, it’s also a bit daunting […].

How To 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage Your HARO Earned Media Placements

Cision

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Now what? Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. You want to reach new audiences through the publication, but be sure you don’t neglect your existing audiences in the process!

How To 245
article thumbnail

The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Conservative coffee? That’s Black Rifle’s brand

Ronn Torossian

For most people, coffee is the ultimate uniter. If you love it, you don’t ask its political persuasion, you just drink it before you’re willing to have any conversations with anyone, much less a heated political argument. But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. Starbucks weighs in on everything from gay marriage to Christmas to illegal immigration … and they get major league headlines every time.

Brand 210

More Trending

article thumbnail

Invest in Your Professional Development or Lose Your Job

Deirdre Breakenridge

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development goals you set (I hope) in January? It’s so easy to get wrapped up in our day-to-day busyness. It’s so easy to put aside your learning goals because you are too busy or too tired to even think about it.

article thumbnail

What Every Marketing Boss Loves

Onclusive

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today. To boot, successful marketing bosses are increasingly […].

Marketing 225
article thumbnail

How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address.

Google 244
article thumbnail

The New Season of BizWireTV is Coming Featuring a New Host and Innovative Tech

Business Wire

By Scott Fedonchik, SVP Marketing, Business Wire Get ready for the new season of BizWireTV , featuring a fresh new look and a new host, Jordyn Rolling. The video news program, featuring stories on disruptive startups and technologies, premiers on Thursday, February 2 nd and can be seen on BizWireTV.com as well as Apple TV, Roku, iPhone and Android devices via a downloadable app.

Reddit 150
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Montana officials anger local landowners

Ronn Torossian

Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards? In a recent story by the Associated Press, several people were quoted about their fears related to a state park preserve that is so contaminated no one can go there.

Local 174
article thumbnail

Nailing the Facebook Image: Handy Cheat Sheet

Flack's Revenge

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions and sizing guidelines that you must follow, or they will not appear as you like and may not be approved at all.

Facebook 149
article thumbnail

The Positivity Summit: Drive Change & Create Impact One Location at a Time

Deirdre Breakenridge

For many of us, 2017 is a year of change. Whether you’re experiencing small changes or big transformation, you have to ask yourself, “Do you want to drive the change and create impact or sit on the sidelines? I want to drive change both professionally and personally. That’s why it’s such an honor for me to participate as a speaker in The Positivity Summit on March 10th – 11th in Allamuchy, New Jersey.

Community 150
article thumbnail

PR Data Insights: How to Benchmark Engagement

Onclusive

PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. It’s challenging to set measurement goals without an understanding of how others in your field are faring. In fact, PR may be the last business function […].

Data 224
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Behind the Headlines with Shelley Spector

Cision

This month, The Museum of Public Relations at Baruch College in New York City will kick-off the first-ever Black PR History Month! Following the event, an exhibit featuring lives of different black PR professionals will be on display for a month at the museum. The event is a partnership between the Museum and the National Black PR Society. Its goal is to help diverse students and young professionals feel a greater connection to a field whose history has long been depicted as dominated by white

Facebook 241
article thumbnail

PR: Separating Fact from Fiction

ImPRessions - Crenshaw Communications

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?) which we like to explore from time to time to help companies better understand public relations and how to get the most out of it.

article thumbnail

The Best Day of the Week and Time of the Day to Send a Press Release

Ronn Torossian

This is a common question for businesses and public relations agencies and departments. Unfortunately, there are only a few general rules and the best bet is to test and track press releases for the best times. When might be the best time of the day to publish a press release ? Between 8am and 9am tends to be the most popular time to send a press release.

Agency 190
article thumbnail

Are PR and Branded Content Fake News?

Flack's Revenge

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News” You can read about the session and see a YouTube video of the event by checking out my wrap on Hack the Feed. The neat label is deceptive because it’s an incredibly complex subject.

Brand 171
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

Deirdre Breakenridge

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City. This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers.

Publicity 280
article thumbnail

PR Advice From a Serial Journalist

Onclusive

Pitching journalists is a little like meeting with a hiring manager for a job you really want. Before you reach out or meet with them, you spend time researching the interests of someone you never met so you can better anticipate what will appeal to them. But wouldn’t it be nice to get inside the […].

Meeting 188
article thumbnail

How To Make Awesome Images (No Photoshop Required)

Cision

Images are an important component of content marketing. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io so that it will load quickly).

How To 240
article thumbnail

Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

When a public relations firm signs a new account, excitement is in the air. Take a little time to celebrate, then let the real work begin. And that work starts with a strategic plan. To craft a killer PR plan, here are some steps to consider before you begin. Establish a baseline. A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same.

Writing 130
article thumbnail

Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

article thumbnail

3 Tips To Gaining Executive Buy-In For Crisis Preparedness

Melissa Agnes

A viewer recently asked: “How do we get busy senior executives to realize they need to act now to resiliency against an unseen and not yet present crisis?” This is a great and common question. In this week’s #CRISISREADY video, I provide three strategies that have helped my clients get that all-important buy-in from leadership. Take a look!

Crisis 113
article thumbnail

3 ways to impress execs with social media metrics

PRSay

No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard.

article thumbnail

How to Get Comfortable With Data Even If You Don’t Love Math

Deirdre Breakenridge

A Guest Post By Kelly Byrd, PR Engineer, AirPR. Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

Data 146
article thumbnail

A Love Letter to Publicists from the Media

Critical Mention

Dear Publicist, Please forgive the impersonal nature of this message. It’s hard to avoid with a blog post, but we can assure you that this letter goes out to each and every one of you, and it truly comes from the heart. Happy Valentine’s Day! Now this is difficult to say, but we’re big believers in not burying the lede, so we’re gonna get right to it.

Media 99
article thumbnail

7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

article thumbnail

Solving the Challenge of Targeting the Right Media and Influencers

Cision

With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully. However, with an ever-growing sphere of influence, it’s never been more complicated for these communicators and PR professionals to understand who impacts the opinions of their audience most. In fact, 75 percent of brands say that identifying the right influencers is their number one challenge to successfully executing earned media campaigns.

Media 193
article thumbnail

9 Secrets Of Great PR For Startups

ImPRessions - Crenshaw Communications

Does a startup business always need to hire a PR agency ? There’s no shortage of advice on this question, and much of it is contradictory. Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score.

article thumbnail

Should You Issue a Press Release In a Crisis?

Melissa Agnes

Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis” And yet, issuing a press release can actually hinder your crisis management success. Why? Tune in to this week’s #crisisready video to find out! How are you going about changing this dated mindset within your organization?

Crisis 146