April, 2021

Three Ways to Increase the Impact of Your Technology News | Business Wire Blog

Business Wire

For the last 18 months, Business Wire and Onclusive have been working closely together to analyze thousands of press releases. In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising.

The truth about news site traffic

The Resolution Blog

Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures.

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How To Convince A Reporter to Cover Your Story

ImPRessions - Crenshaw Communications

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story.

Report 216

What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy.

Crisis 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Its ROI validates the planning and budgeting that went into it.

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Is PR Ready for AI? New #AIinPR Survey Examines Knowledge and Gaps | Business Wire Blog

Business Wire

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI.

Survey 252

The 5 Most Impressive Press Releases from March

Cision

See why these press releases impressed us the most in March. US Blog

Tips for Planning a Virtual Panel

ImPRessions - Crenshaw Communications

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space.

B2B 213

How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

For 25 years, Monster has worked to transform the recruiting industry. Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Importance of Thought Leadership

Ronn Torossian

The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics.

How to use TikTok in your content strategy and prove ROI

PR Daily

The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.

The Challenges of the Modern Journalist – Insights from Business Wire’s 2020 Media Survey | Business Wire Blog

Business Wire

Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges? media relations

Survey 252

New PRSA initiative tackles society’s most divisive issues—Q&A with 2021 Chair Michelle Olson

Agility PR Solutions

This week, PRSA announced the launch of one of its most ambitious initiatives yet, a new resource-rich forum called Voices4Everyone, designed to help PRSA members and the broader communications profession tackle and address a host of complex societal issues.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR, Clubhouse, And The Coming Social Audio Wave

ImPRessions - Crenshaw Communications

People in PR and media circles have been excited about Clubhouse for at least six months. In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. But the real appeal was Clubhouse’s exclusivity.

How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses.

Crisis 195

Choosing a PR Career

Ronn Torossian

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age.

Viral 195

6 tips for integrating PR and sales to increase ROI

PR Daily

Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider. With the one-year anniversary of the COVID-19 pandemic behind us, many things have changed forever.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Journalist Pet Peeves in 2021 – Similar to the Past, but Amplified – Insights From Business Wire’s 2020 Media Survey | Business Wire Blog

Business Wire

The things you might be doing that stick in a journalist’s craw according to our annual Media Survey. media relations

Survey 238

The reincarnation of blogs—and new opportunities for marketers

Agility PR Solutions

Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s.

Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win.

Crisis Communications: Preparation and Management Essentials

Onclusive

Crisis communications situations require multi-channel rapid response and research so that you can address the circumstance thoughtfully. In times of crisis, response strategy and multi-level approvals can be overwhelming.

Brands: Loved or Left

Ronn Torossian

When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer engagement platform company’s CMO.

Brand 195

Timeless writing lessons from ‘Sesame Street’

PR Daily

The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling. The creators of “Sesame Street” knew that the Muppet chickens were always good for a laugh. Apparently, the show had a rule of thumb : “When in doubt, throw a chicken.”.

The Impact of COVID-19 on the Journalism Industry – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19.

Survey 222

More Podcasts for PR Pros (Recommended by PR Pros)

Cision

Add these to your playlist right now. US Blog

Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy.

Social issues and marketing: why brands want to cause controversy

Awario

An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with

Trends 130

Leading by Giving the Third Degree

Ronn Torossian

The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes.

9 ways PR pros can use social media to connect with journalists

PR Daily

Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact.

From 2021 PR Trends to Diversity in Hiring to International PR: Business Wire’s 10 Most Sought-After Blog Posts (Q1 2021) | Business Wire Blog

Business Wire

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here. public relations