March, 2022

What is Your Media and Communications Learning Path?

Deirdre Breakenridge

When I think back to the early days of my PR & Marketing career and learning new skills, I remember how “training” meant college courses and industry association meetings. I was reading books, business publications, trade magazines and newspapers. .

How to find the right PR measurement partner


This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand.


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Best Practices For Starting A Killer PR Program

ImPRessions - Crenshaw Communications

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. Yet getting the ball rolling is easier said than done.

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Black Media from 1827 to Today: Creating Impactful News to Empower Readers | Business Wire Blog

Business Wire

While big, breaking news stories will always be covered, Black media looks for and amplifies the holes in coverage related to their community. By generating those stories and using traditional, digital, and social channels, Black media puts that news front and center. media relations

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Pumping up Product Content

Ronn Torossian

Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information. When people buy online and cannot physically see or touch products, powerful product content impacts purchase decisions.

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Three Ways Leaders Live Their Ethics

Deirdre Breakenridge

When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others.

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PR Measurement Best Practices – Part 2


PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement!

7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Congrats! Wondering what to do between now and then? Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training .

Agile content marketing: A smart guide for marketers

Agility PR Solutions

Want to learn about agile content marketing? You’ve come to the right place. In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Personalizing Content Marketing Efforts

Ronn Torossian

Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. This is because about 90% of consumers find personalization in marketing appealing.

What journalists at local outlets wish PR pros knew about their jobs

PR Daily

If you’re pitching local media, read this. In public relations, a lot of focus and glory goes to national and international news outlets. But local news remains the lifeblood of communities, and a key way to share hyper-local messages with engaged audiences.

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The creative comms formula that drives b2b sales 

The Resolution Blog

This episode explores the business success that occurs when two areas of marketing combine and work together really well. I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

Starting your PR strategy with measurement in mind


This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement?

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

5 Ways To Tell If A PR Firm Is A Fit

ImPRessions - Crenshaw Communications

PR is something nearly every organization needs. Yet many don’t know what makes an agency a ‘great’ fit. After all, all PR firms are not created equal. . Some companies fall victim to the “big budget, big agency; small budget, small agency” myth.

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4 social media mistakes not to make at your business

Agility PR Solutions

If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online.

Reaching More Twitter Consumers

Ronn Torossian

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use.

A step-by-step guide to building a social media team from scratch

PR Daily

How to build a social media team that meets your unique needs. Maybe you’re spinning social media into its own department, away from the sheltering wings of a larger department.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

Are employee social media advocacy programs really working?

Communications Conversations

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022.

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product. Truescope is a new media monitoring technology that’s launching in the U.S.

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Media Alert Or Press Release? PR Tips

ImPRessions - Crenshaw Communications

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches.

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5 out-of-the-box tips PR professionals can implement in 2022

Agility PR Solutions

The public relations industry is constantly evolving. Keeping up with the pace of change is vital for PR professionals to stay on top of current trends and best practices. Here are tips for putting your PR team at the top of its game in 2022.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Increasing Content Reach Through Paid Facebook Campaigns

Ronn Torossian

Companies that have a decent advertising budget and which are looking to increase the number of people they reach on Facebook can do so with the help of Facebook ad campaigns.

4 tips for reengaging with audiences post-pandemic

PR Daily

After a traumatic couple of years, it’s time to reintroduce yourself from a place of compassion and care.

For brands sharing “We stand with Ukraine” messages on social, execution matters

Communications Conversations

For the last week-plus, many companies have come out with messages of support of the Ukraine, as Russia continues to invade the country. Some of those messages have merely been symbols of support–and others have involved halting operations in Russia.

Hail the Superforecasters: Towards Better Predictions in Tech and PR   

Flack's Revenge

I recently listened to a podcast that radically changed my thinking about forecasts. In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Top B2B Conferences For PR Visibility

ImPRessions - Crenshaw Communications

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development.

5 tips for writing a business email that will get read

Agility PR Solutions

Email has long been a vital tool for corporate communications. Whether it’s promoting a new product to clients, trying to negotiate a more favorable contract with a supplier, or launching a PR campaign, you always want your emails to be read.

Effective Pop-Up Ad Strategies

Ronn Torossian

Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads. These days, a targeted and relevant pop-up ad can convert a lot of consumers, as long as […].