September, 2014

What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox.

The Role of an Internship in your Business Success

Ronn Torossian

It’s a question every career oriented professional asks when entering the workforce. And it’s a question every employer needs to have an answer for: How do you get a job that requires [.].

Agency 321

Tech startups, Want to Go Big? Get PR Help, for the Love of God

Flack's Revenge

When giving advice, it generally helps to have real credentials, such as professional experience in a field.

Skype 282

Social Media Cheat Sheet for Image Sizes

Rock the Status Quo

I don’t know about you, but I’m always having to Google the size of images for various social media platforms.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Facebook Changes That May Impact Your Crisis Communication Reach

Melissa Agnes

Though Facebook isn’t a leading source of information dissemination in a crisis , it is an important channel to communicate on if your organization has a strong Facebook following that will turn to your fan page for updates and to express themselves and communicate with you and others.

More Trending

Three Pressing Questions in PR: What Students Want to Know

PR Expanded

Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. Together, we were blurring the lines and carving out the Modern Day Communicator.

Netflix Expansion Signals a Race in the Video Streaming Industry

Ronn Torossian

The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix , the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established a presence in Canada back in [.].

And One More thing… David Carr Deconstructs Apple’s Media Playbook

Flack's Revenge

It is an old saying in PR: “there is no accounting for taste.” ” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn.

Energy 222

My Alternative to the Suddenly Expensive iStockPhoto.com

Rock the Status Quo

Until last week, I was a staunch supporter of iStockPhoto.com. At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Depending on how many credits I purchased at a time, it would run from $1.59

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What To Look For When Engaging a Crisis Management Professional

Melissa Agnes

When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own!

Negativity and the Competition

Shift Communications

With all of the recent chatter and excitement about Ello , it’s been a great opportunity to pause and consider the business model. As a review, Ello’s manifesto states that the site will not be ad-supported and will not share users’ data.

Data 170

Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

PR Expanded

If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? ” For me, theSkimm is an essential resource.

The PR price of doing what needs to be done

Ronn Torossian

When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water to the shelter. Sure, they could have tried to raise the money [.].

Agency 230

Who needs a Strategy? Just Schmooze us Please

Flack's Revenge

I wrote in my post that Hate Spin?… … that we get the news stories, and hence PR, that we want. But do we sometimes want more spin than we get? This thought occurred to me regarding a story that was hot in the news over the Labor Day weekend.

Good Customer Service is Good Marketing

Sword and the Script

When customers have great experiences with businesses something magical happens: They tell other people. In this way customers are a little bit like money in that it usually takes some to make some more.

What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe

Melissa Agnes

Preventable gaffes give you a bad rep for no reason.

How to Build An Audience for Your New Blog

Shift Communications

“If a tree falls in the forest and there’s no one around, does it make a sound?”. The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Without readers, no one is listening and nothing will come as a result – no leads, no traffic.

PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th

PR Expanded

Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9 th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”.

Home Depot Breach has Customers Checking their Wallets

Ronn Torossian

There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement giant certainly benefits from allowing customers to pay with plastic, as [.].

Five Critical Points of Blogging & Image Law Every PR Pro Must Know

Rock the Status Quo

SMACK. Right where it counts! Nope, not on your kisser but, even worse, in your wallet. Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) are unwittingly putting themselves at risk. The lesson can be expensive, with lawsuit costs and fines stacking up in a horrifying way. What am I talking about? Copyright infringement. *

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers.

How To Convince Management To Invest In A Crisis Plan

Melissa Agnes

I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?”

Crisis 254

Setting Yourself Up for Networking Success

Shift Communications

Networking is an invaluable tool in the PR and marketing industries and beyond these days. Whether you’re job hunting, looking to generate new business leads or simply trying to assert yourself in your respective city or industry, networking is a key part of the process.

Local 163

Should PR Pros Sign up for Ello?

Sword and the Script

If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster.

Viral 149

How TiVo holds its own in a Crowded Market

Ronn Torossian

TiVo just keeps chugging along ahead of the pack. After yet another “better than expected” profit report, many people are asking how this brand keeps its market share. When cable companies are offering their own [.].

Four Big Secrets Digital Agencies Don’t Tell: Part 1 of 4

Rock the Status Quo

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed. They are frantically trying to hire, but can’t find the right combination of skills. Knowing this, most still aren’t training the talent they already have in-house.

Agency 159

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

The influence of journalists remains as important today as when I started in the communications business. While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation.

These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

By Chris Syme. Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis.

Crisis 251

The Working Mom: Balancing a PR Career & Being a New Mom

Shift Communications

Being a parent, not to mention a new parent, is hard. Things like colic, teething and your child’s first broken bone, can leave you feeling exhausted and helpless – and that is all before you step foot in the office.

Agency 160

Frequency Hop: The Social Conversation Fragments

Sword and the Script

A secure radio transmission broadcasts a signal in tiny fragments on more than 100 different frequencies per second. To understand the message, a receiving radio must be scanning those channels in exactly the precise sequence as the transmitting radio.

Radio 149

Disney betting on Frozen once again

Ronn Torossian

Walt Disney world is tearing down another classic attraction and replacing it with a fancy new one for a new generation. Which story will they be telling? Well, if you guessed “Frozen,” you’re getting very warm. Ronn Torossian has the story of Disney’s latest PR foray. Nothing [.]. The post Disney betting on Frozen once again appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. Brand PR Ronn Torossian frozen MARKETING Public Relations

Agency 150

Rock The Pitch #9: The 13-Point Checklist

Rock the Status Quo

“Don’t be irrelevant, poorly written, too lengthy, boring and annoying. PR people, please understand who you are pitching, sum up your thoughts in less than four sentences, use spell check, entertain me, and ditch the buzz words if you want your emails to stay out of the trash can.” ” ~ Erica Swallow, Mashable Erica’s quote is wonderful and something ALL of us should take to heart.