Deirdre Breakenridge

SEPTEMBER 26, 2014

'Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. It was a day full of questions, ideas and forward thinking for the PR industry.

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Interviews Energy Meeting Conference 375

Ronn Torossian

SEPTEMBER 15, 2014

'It’s a question every career oriented professional asks when entering the workforce. And it’s a question every employer needs to have an answer for: How do you get a job that requires [.]. The post The Role of an Internship in your Business Success appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

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Agency Blogging Publicity 296

Flack's Revenge

SEPTEMBER 3, 2014

'When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). The straw that broke the camel’s back was an article in the NY Times , by Robert Moore, CEO of RJMetrics (which my friend Judy Gombita shared).

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Skype Agency Pinterest Social Media 266

Melissa Agnes

SEPTEMBER 18, 2014

'Though Facebook isn’t a leading source of information dissemination in a crisis , it is an important channel to communicate on if your organization has a strong Facebook following that will turn to your fan page for updates and to express themselves and communicate with you and others. Facebook is always changing their algorithms which impacts the reach of your updates, so it’s good to stay as on top of these changes as possible (though not to depend on them).

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Rock the Status Quo

SEPTEMBER 25, 2014

'I don’t know about you, but I’m always having to Google the size of images for various social media platforms. To make my life easier – and maybe yours – I’ve put together a quick social media cheat sheet of image sizes for Facebook, Google Plus, LinkedIn, Instagram, Pinterest, Twitter and YouTube. I’ll do my best to keep it updated, so feel free to bookmark the link!

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Social Media Pinterest Media YouTube 236

Deirdre Breakenridge

SEPTEMBER 30, 2014

'If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? ” For me, theSkimm is an essential resource. For those of you who are curious about theSkimm and how the newsletter came to life, here’s a Q&A with theSkimm co-founders, Carly Zakin and Danielle Weisberg.

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Interviews Social Media Technology Resources 329

Ronn Torossian

SEPTEMBER 17, 2014

'The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix , the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established a presence in Canada back in [.]. The post Netflix Expansion Signals a Race in the Video Streaming Industry appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

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Video Industry Agency Blogging 207

Flack's Revenge

SEPTEMBER 16, 2014

'It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. These thoughts crossed my mind as I read NY Times Media Equation columnist David Carr’s excellent analysis of the media fascination with Apple in light of last week’s “Applemageddon” news orgy.

Energy 196

Energy Analysis Media Retail 196

Melissa Agnes

SEPTEMBER 2, 2014

'When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! That said, I thought I’d provide you with some qualities and strengths to look for in a crisis management professional/firm, as well as a baseline of what you should be able to expect from the professional or team yo

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Crisis Management Crisis Reputation Resources 264

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Communications

Rock the Status Quo

SEPTEMBER 22, 2014

'Until last week, I was a staunch supporter of iStockPhoto.com. At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Depending on how many credits I purchased at a time, it would run from $1.59 to $2 per credit – so my image would cost $4.50 – $6.00. Not too bad. I can live with that.

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Pinterest Content Marketing Resources Software 202

Shift Communications

SEPTEMBER 15, 2014

'Photo Credit: Benny Mazur. As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical, I thought I’d share a story about apple pie. Imagine that there were two grandparents and a grand-daughter named Mary that made and sold apple pie at a roadside stand.

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Publicity Data-Driven PR Measurement Data 167

Deirdre Breakenridge

SEPTEMBER 5, 2014

'Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9 th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”.

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Twitter Community Ethics Resources 324

Ronn Torossian

SEPTEMBER 29, 2014

'When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water to the shelter. Sure, they could have tried to raise the money [.]. The post The PR price of doing what needs to be done appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

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Crisis Management

Communications Conversations

SEPTEMBER 26, 2014

'After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site. What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in. For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ).

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Storytelling Web Case Study Brand 165

Melissa Agnes

SEPTEMBER 10, 2014

'Preventable gaffes give you a bad rep for no reason. I realize that real-time is of the essence, but it’s better to take an extra 10 seconds to understand what you’re posting, then to make a mistake that gets written about for days to come – and makes you look insensitive and foolish. From Union Street Guest House , to the Teenage Mutant Ninja Turtles and British Airways , to US Airways – and the list goes on and on, preventable gaffes happen to far too many.

Twitter 249

Twitter Case Study Analysis Study 249

Rock the Status Quo

SEPTEMBER 9, 2014

'SMACK. POW. Right where it counts! Nope, not on your kisser but, even worse, in your wallet. Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) are unwittingly putting themselves at risk. The lesson can be expensive, with lawsuit costs and fines stacking up in a horrifying way. What am I talking about?

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Blogging Agency Social Media Content Marketing 194

Shift Communications

SEPTEMBER 29, 2014

'With all of the recent chatter and excitement about Ello , it’s been a great opportunity to pause and consider the business model. As a review, Ello’s manifesto states that the site will not be ad-supported and will not share users’ data. Those are the two main points of its business strategy. Many are welcoming this (although a number of people are skeptical about the likelihood of that business model being sustainable and even dismissive of the founders’ effor

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Data Strategy Course Facebook 166

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

The Proactive Report

SEPTEMBER 22, 2014

'A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Only 1 in 4 (28%) use data to gauge the success of past social media and PR campaigns.

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Big Data Measurement Data Social Media 140

Ronn Torossian

SEPTEMBER 22, 2014

'There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement giant certainly benefits from allowing customers to pay with plastic, as [.]. The post Home Depot Breach has Customers Checking their Wallets appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Technology 150

Technology Consumer Agency Blogging 150

Communications Conversations

SEPTEMBER 19, 2014

'I get it. Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right? RIGHT?). I get it. Your generation will comprise 99.9% of the workforce by 2025. I get it. Your generation shares more, consumes more and is more digitally savvy than any other generation. Ever.

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Marketing Media Leadership Trends 162

Melissa Agnes

SEPTEMBER 3, 2014

'I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” It’s hard to be the middle person, especially when you see the value in something and know it would be in the organization’s best interest, but have an uphill battle in trying to help upper management see that same value.

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Crisis How To Crisis Management Case Study 243

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Communications

Rock the Status Quo

SEPTEMBER 18, 2014

'“Don’t be irrelevant, poorly written, too lengthy, boring and annoying. PR people, please understand who you are pitching, sum up your thoughts in less than four sentences, use spell check, entertain me, and ditch the buzz words if you want your emails to stay out of the trash can.” ~ Erica Swallow, Mashable Erica’s quote is wonderful and something ALL of us should take to heart.

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Pitching Guidelines Creativity Media Relations 174

Shift Communications

SEPTEMBER 17, 2014

'“If a tree falls in the forest and there’s no one around, does it make a sound?”. The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Without readers, no one is listening and nothing will come as a result – no leads, no traffic. Don’t let your blog fall into the cobwebs of your website. Give the following a little TLC to help encourage people to read.

Blogging 161

Blogging How To SEO Analytics 161

The Proactive Report

SEPTEMBER 10, 2014

'The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. TechnoVision is built using PRSourceCode’s Ocular8 – a new tech media insight service.

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Report Big Data Brand Branding 133

Ronn Torossian

SEPTEMBER 19, 2014

'Walt Disney world is tearing down another classic attraction and replacing it with a fancy new one for a new generation. Which story will they be telling? Well, if you guessed “Frozen,” you’re getting very warm. Ronn Torossian has the story of Disney’s latest PR foray. Nothing [.]. The post Disney betting on Frozen once again appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Agency 150

Agency Blogging Brand Branding 150

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Leadership

Communications Conversations

SEPTEMBER 23, 2014

'OK, I know what you’re thinking. He’s writing a post about a significant industry thought leader in hopes of landing a RT or share. I would have been guilty of that charge…5 years ago. Now: I could care less if Jay reads this post (no offense Jay, if you do in fact read it). What I do care about (and continue to be astonished by) is the way Jay creates, curates and distributes content on a daily basis–better than almost any brand.

Video 158

Video Strategy Conference Interviews 158

Melissa Agnes

SEPTEMBER 16, 2014

'By Chris Syme. Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more!

Social Media 239

Social Media Crisis Training Media 239

Rock the Status Quo

SEPTEMBER 16, 2014

'(Read part one here.) Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. 1. While they want to be a full service digital agency, they tend to excel at one thing, not everything. 2. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed. 3.

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Agency SEO Training Analysis 164