February, 2018

Content Marketing for PR: Growing an audience through podcasting

PR Warrior

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

How Good PR Builds Competitive Advantage for Startups

ImPRessions - Crenshaw Communications

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Leadership: Humility as Antidote to Arrogance

PR Expanded

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

More Trending

How to build trust as a competitive advantage for your business

PR Warrior

AirPR Interview Series: Mark Delcorps of Overstock.com

Onclusive

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?

Decoding Facebook’s Changes: 5 Ways PR Pros Can Generate Reach & Impact in 2018

Business Wire

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. public relations marketing

PR Lessons From NBC And Crock-Pot

ImPRessions - Crenshaw Communications

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. And all of those apply to this past week’s management of the Crock-Pot fire that (SPOILER ALERT) killed the beloved patriarch on the popular NBC series “This is Us.”

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time.

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Hospitality PR: A Guide to Expanding Your Brand’s Reach

Ronn Torossian

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider. Timing.

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Keynote presentation: How to build trust and reputation through content marketing

PR Warrior

We live in exciting times!

Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Anatomy Of A Pitch: Winning Tech PR Tips

ImPRessions - Crenshaw Communications

In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. A great softball pitcher doesn’t simply close her eyes, rear back, and heave the ball towards the batter, hoping for the best.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not.

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4 Gadgets To Create A More Productive Work Desk

Ronn Torossian

Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas. Timer. There are all kinds of them out there.

CoverageBook — Join our team

The Resolution Blog

We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you.

How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. But recently we have seen the line between these two industries blur and a common thread emerge. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results.

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3 Digital Tools That Improve PR

The Proactive Report

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.

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KFC Crisis Response Is A PR Win

ImPRessions - Crenshaw Communications

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed to do after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken.

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#PRStudChat Discusses Personal Branding & How to Land A Dream Job

PR Expanded

We’re headed into March and spring is almost here. In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job.

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Sony apologizes for Peter Rabbit allergy scene

Ronn Torossian

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped.

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Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.”

CoverageBook is hiring!

The Resolution Blog

CoverageBook was founded in late 2014 and is based in Brighton, UK. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. The tool started life as a side project from our day jobs at the marketing agency Propellernet.

AirPR Interview Series

Onclusive

[contact-form-7] The post AirPR Interview Series appeared first on AirPR.

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm.

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#PR Expanded Guest Post: 4 Professional Tips & Tricks from a Soon-To-Be Graduate

PR Expanded

A Guest Post By Amy Stevens, Florida State University, Public Relations Major. The education you have received in college has been valuable. Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. So how do students prepare themselves?

The Marketing Strategy behind the New York Knicks

Ronn Torossian

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts.

Do you create top-notch media relations campaigns?

PR Daily

Too often, great ideas go by the wayside due to minimal media coverage. Reporters are bombarded by a slew of story ideas every day and will cover very few—if any—of the pitches that hit their desk.

Revisiting Twitter’s 280-Character Limit: What’s Working Today

Shift Communications

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits.