February, 2018

Leadership: Humility as Antidote to Arrogance

PR Expanded

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

3 Digital Tools That Improve PR

The Proactive Report

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

AirPR

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.

How Good PR Builds Competitive Advantage for Startups

ImPRessions - Crenshaw Communications

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Measurement and Analytics a Hot PR Skill

The Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume.

AirPR Interview Series: Mark Delcorps of Overstock.com

AirPR

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?

PR Lessons From NBC And Crock-Pot

ImPRessions - Crenshaw Communications

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. And all of those apply to this past week’s management of the Crock-Pot fire that (SPOILER ALERT) killed the beloved patriarch on the popular NBC series “This is Us.”

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How to build trust as a competitive advantage for your business

PR Warrior

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Hospitality PR: A Guide to Expanding Your Brand’s Reach

Ron Torossian

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider. Timing.

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#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not.

Brand 307

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

A PR View Of Brands In The Crosshairs

ImPRessions - Crenshaw Communications

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues.

Brand 223

Keynote presentation: How to build trust and reputation through content marketing

PR Warrior

We live in exciting times!

4 Gadgets To Create A More Productive Work Desk

Ron Torossian

Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas. Timer. There are all kinds of them out there.

#PRStudChat Discusses Personal Branding & How to Land A Dream Job

PR Expanded

We’re headed into March and spring is almost here. In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job.

Brand 269

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work.

Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.”

Anatomy Of A Pitch: Winning Tech PR Tips

ImPRessions - Crenshaw Communications

In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. A great softball pitcher doesn’t simply close her eyes, rear back, and heave the ball towards the batter, hoping for the best.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Sony apologizes for Peter Rabbit allergy scene

Ron Torossian

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped.

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#PR Expanded Guest Post: 4 Professional Tips & Tricks from a Soon-To-Be Graduate

PR Expanded

A Guest Post By Amy Stevens, Florida State University, Public Relations Major. The education you have received in college has been valuable. Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. So how do students prepare themselves?

4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

Most PR professionals spend their careers as ghostwriters. We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills.

Do Small and Medium-Sized Organizations Need to Be Crisis Ready?

Melissa Agnes

Image: Nestor Rizhniak | Shutterstock. I was recently asked the following question by a professional who follows my work: Does my organization need to be crisis ready even though we aren’t a huge brand?

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KFC Crisis Response Is A PR Win

ImPRessions - Crenshaw Communications

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed to do after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken.

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RIP Roundup Posts: Here’s a 5 Step Process to Engage Influencers With Superior Content

Buzzstream

Ah, the influencer roundup post that is so near and dear to all of our hearts. I think by now everyone’s familiar with the general approach: Find a list of influencers in your space. Reach out to those influencers and ask them to contribute a quote.

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The Marketing Strategy behind the New York Knicks

Ron Torossian

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts.

Guest Post: How to Make Your Dreams Come True

PR Expanded

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. What would you do if you weren’t afraid? Afraid of failure, afraid of what your parents, colleagues, boss would say? Would you fight for your dreams? Would following your dreams be non-negotiable?

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The Ethics of Silence and of Speaking Up

PRSay

The virtues of silence have long been recognized. The popular saying “speech is silver but silence is golden” may date back to ancient Egypt. It probably means that in some circumstances the less you say the better it is.

Ethics 136