February, 2018

Content Marketing for PR: Growing an audience through podcasting

PR Warrior

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups.

Leadership: Humility as Antidote to Arrogance

PR Expanded

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Good PR Builds Competitive Advantage for Startups

ImPRessions - Crenshaw Communications

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything.

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More Trending

How to build trust as a competitive advantage for your business

PR Warrior

Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time.

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AirPR Interview Series: Mark Delcorps of Overstock.com

Onclusive

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?

Decoding Facebook’s Changes: 5 Ways PR Pros Can Generate Reach & Impact in 2018

Business Wire

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. public relations marketing

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Lessons From NBC And Crock-Pot

ImPRessions - Crenshaw Communications

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. And all of those apply to this past week’s management of the Crock-Pot fire that (SPOILER ALERT) killed the beloved patriarch on the popular NBC series “This is Us.”

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Yorkville Advisors – Wearing the Cape

Ronn Torossian

Okay, Yorkville Advisors LLC and its founder/CEO Mark Anthony Angelo don’t actually have the superhero cape, but when it comes to working with public equities and providing private investment funds … well, you could say it’s their super power.

Keynote presentation: How to build trust and reputation through content marketing

PR Warrior

We live in exciting times!

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not.

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Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR.

Get free training and make your organization a communications icon

PR Daily

Every industry has its rock stars. Facebook, Microsoft, Legacy Health, SAS, Whole Foods, Scripps Health, The Coca-Cola Company, Disney Parks, ConEdison and Southwest Airlines are a few of ours. What do they have in common?

KFC Crisis Response Is A PR Win

ImPRessions - Crenshaw Communications

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed to do after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken.

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Hospitality PR: A Guide to Expanding Your Brand’s Reach

Ronn Torossian

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider. Timing.

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Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work.

#PRStudChat Discusses Personal Branding & How to Land A Dream Job

PR Expanded

We’re headed into March and spring is almost here. In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job.

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Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.”

AirPR Interview Series

Onclusive

[contact-form-7] The post AirPR Interview Series appeared first on AirPR.

A PR View Of Brands In The Crosshairs

ImPRessions - Crenshaw Communications

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues.

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4 Gadgets To Create A More Productive Work Desk

Ronn Torossian

Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas. Timer. There are all kinds of them out there.

4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

Most PR professionals spend their careers as ghostwriters. We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills.

#PR Expanded Guest Post: 4 Professional Tips & Tricks from a Soon-To-Be Graduate

PR Expanded

A Guest Post By Amy Stevens, Florida State University, Public Relations Major. The education you have received in college has been valuable. Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. So how do students prepare themselves?

10 LinkedIn Best Practices That Will Accelerate Your Business

B2B PR Sense

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. What started as a simple networking and job search tool has blossomed into much more. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals.

RIP Roundup Posts: Here’s a 5 Step Process to Engage Influencers With Superior Content

Buzzstream

Ah, the influencer roundup post that is so near and dear to all of our hearts. I think by now everyone’s familiar with the general approach: Find a list of influencers in your space. Reach out to those influencers and ask them to contribute a quote.

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Anatomy Of A Pitch: Winning Tech PR Tips

ImPRessions - Crenshaw Communications

In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. A great softball pitcher doesn’t simply close her eyes, rear back, and heave the ball towards the batter, hoping for the best.

Sony apologizes for Peter Rabbit allergy scene

Ronn Torossian

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped.

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The Ethics of Silence and of Speaking Up

PRSay

The virtues of silence have long been recognized. The popular saying “speech is silver but silence is golden” may date back to ancient Egypt. It probably means that in some circumstances the less you say the better it is.

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Guest Post: How to Make Your Dreams Come True

PR Expanded

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. What would you do if you weren’t afraid? Afraid of failure, afraid of what your parents, colleagues, boss would say? Would you fight for your dreams? Would following your dreams be non-negotiable?

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Revisiting Twitter’s 280-Character Limit: What’s Working Today

Shift Communications

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits.