March, 2010

Advice for Newly and Soon-to-be Minted PR Pros - How to Thrive and Survive in PR

PR Job Coach

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry."

12 News Release Alternatives

Bad Pitch Blog

If you keep trying the same thing, expecting different results, you''re nuts. So here are some alternatives to the much loved, abused and murdered news release. 1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it.

Chris Stanley of Blinds Chalet, You've Been Outed on the Bad Pitch Blog

Bad Pitch Blog

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. That''s just the start of this carelessness, senselessness, nastiness. You decide which one.

Get Real About Media Relations

Bad Pitch Blog

Let''s face it. Media relations gets a bad reputation in our industry. My totally unscientific theory? It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Bad Hitler Pitch (as if there was a good one)

Bad Pitch Blog

Sometimes, the work is done for us. Take the pitch we received from our friend Wendy at the Philly Inquirer ; it was one letter Kevin and I received in a crowded week of people saying "Help us rid the world of awful letters." This bad use of gimmickry from a U.K.

The Evolution Of Language

Bad Pitch Blog

Any discussion about how language has evolved shouldn’t be centered on syntax, linguistics or semantics, but instead focus on ability, prevalence and - wait for it - speed. Language by nature is about communication. Using it provides us with the capability to convey information, persuade, dissuade, critique, praise, inspire and subjugate. Words we create, therefore, aren’t just symbols, but are tools to be wielded in shaping the things we want to shape.

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