June, 2006

When a Reporter Contacts You…

Bad Pitch Blog

Working the Phones? Phone Answerers uploaded by SunFlowery If you''ve established yourself as a source, the media will contact you to request interviews with your company/ client/ executive/ expert about an issue/ trend/ product/ service that ties into their story. Be sure to get this basic information to properly evaluate their requests: Media Outlet: DUH! I said basic, didn’t I? Reporter: Get the spelling right so you can Google them as needed. Story Angle: Be smart here and ask questions.

Oxfam’s Social Media Relations Raise Awareness and Funds

Bad Pitch Blog

Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. This one comes from Jeff Greene and the Gold Group on behalf of global relief agency Oxfam. Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. It''s raising $35 million to help East Africa deal with a drought-inflicted crisis.

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Strike Three: Lisa DeVries of Apartments.com is OUT-ed

Bad Pitch Blog

Our latest badge of dishonor is pinned to a corporate PR person. Yes Virginia, bad media relations practices also take place client side. Talk about the straw that broke the camel’s back; when the third Apartments.com email landed in my inbox, it had SEVEN attachments tacked onto it totaling 3MB. But all three emails deserve tough love, so let’s review. April 6: FOR IMMEDIATE RELEASE - Apartments.com Consumer Print Campaign This 493-word “news” release came all by itself.

HWH Public Relations’ Spam E-Mail Tactics

Bad Pitch Blog

HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. It took five emails from one agency, despite my request to Michael Ingalls to only send me news relevant to my blog''s focus. Here’s an overview of the spam blasted at my Yahoo! account in just two month’s time. emphasis added) April 5: Dotster Connects the Dots Once Again Making.EU Domain Name Registration Easy and Affordable "Dotster, Inc.,

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Greenpeace Screws the Pooch

Bad Pitch Blog

Sam, the world’s ugliest dog and Greenpeace’s new, temporary and completely unofficial mascot. No one’s perfect. Typos happen to all of us… especially even the BPB. But the Philadelphia Inquirer brings us a really ugly and embarrassing typo committed by Greenpeace. We present it here exactly as it was written, capital letters and all: "In the twenty years since the Chernobyl tragedy, the world''s worst nuclear accident, there have been nearly [FILL IN ALARMIST AND ARMAGEDDONIST FACTOID HERE]."