April, 2025

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A guide to Finding Your PR Speciality 

Remote PR Jobs

Whether youre just starting out or already have experience in PR or communications, developing a clear specialty can take your career to the next level. Having a specialty not only helps you stand outit also makes it easier to connect with clients, companies, and projects that align with your strengths and passions. Why Your PR Niche Matters In a competitive industry like public relations, having a specific area of expertise can give you a serious edge.

Fashion 149
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Global PR campaigns: How to prepare your team for international media tours and events

Agility PR Solutions

The global connection between businesses has expanded PR activities beyond borders. The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. Modern PR professionals now need to handle international tasks that include product launches in Europe, media tours across Southeast Asia and panel talks […] The post Global PR campaigns: How to prepare your team for international med

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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

Sword and the Script

Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 159
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SEO Basics for PR Professionals: A Beginner’s Guide to Optimizing Your Content

Remote PR Jobs

In todays digital-first landscape, understanding Search Engine Optimization (SEO) can change how your stories are shared. For PR professionals, SEO isnt just technical jargonits a practical tool that helps your public relations content get seen. At its core, SEO is the practice of improving your content so that search engines like Google can find, understand, and rank it more easily.

SEO 149
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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4 ways automation helps streamline coordination for your PR team

Agility PR Solutions

PR teams juggle countless tasks, deadlines, and moving pieces daily. Between client meetings, media pitches, and campaign brainstorming sessions, finding time for seamless coordination can feel like searching for your keys when youre already late. This is where automation steps in as the unsung hero of efficiency. Think of it as that friend who shows […] The post 4 ways automation helps streamline coordination for your PR team first appeared on Agility PR Solutions.

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CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?

The Resolution Blog

Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister, but stick with us! Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not? Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?

Fashion 156
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Brand Perception: A PR-Centric Guide to Manage Public Opinion

Prowly

Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is real. One missed step can lead to a negative overall brand perception.

Publicity 104
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Not just seen, but believed: trust is the new mandate for marketing and comms

Sword and the Script

Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Its woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business unless they trust you. It takes more convincing, more touches, and more proof to create a customer.

Marketing 150
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Honesty in Communications

PRSay

April is APR Month , when PRSA and other organizations honor Accreditation in Public Relations. This credential certifies your drive, professionalism and respect for 11 communications principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive PR profession. Achieving the APR conveys that you are committed to lifelong learning and the highest ethical practice of public relations.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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5 email marketing trends you can’t ignore in 2025

Agility PR Solutions

Email marketing continues to be a cornerstone of digital marketing strategies in 2025, offering an unparalleled direct connection to audiences. Despite being one of the oldest digital communication channels, its adaptability and effectiveness make it a powerful tool for businesses looking to build relationships, drive engagement, and increase conversions.

Trends 136
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How Green Landscaping Group Engaged Investors with a Capital Markets Day

Notified

Notified gave us the confidence and tools to host a professional and impactful CMD. Their expertise helped us create a product that well continue to use to tell our story.

Groups 264
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CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused health titles?

The Resolution Blog

Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister, but stick with us! Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not? Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused health titles?

Consumer 156
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How to create effective media monitoring queries (with real-life examples)

Prowly

No monitoring tool can guarantee 100% accuracynot even the ones with Boolean search. When building advanced queries, Boolean can be cumbersome, ineffective, and prone to human error. One small mistake and your results can drastically change. But its still the most reliable search system. Is it? Theres a simpler way to create effective queries. Heres Prowlys new take on how to quickly create monitoring searches that work.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Cybersecurity and Public Relations Support BEFORE, DURING & After An Attack

Reputation Us

Today we examine what critical role public relations and reputation management plays in cyber attack scenariosbefore, during, and after the cyber incident. Last week’s Wood County ransomware attack put a spotlight on how the escalation of such an attack can have costly reputational damages. See video. To address such cyber attacks, ReputationUs provides this simple breakdown to address from a reputation management perspective BEFORE, DURING and AFTER and attack.

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Build A Social Media Calendar That Boosts Engagement

5W PR

In today’s digital landscape, an effective social media presence isn’t just about posting contentit’s about posting the right content at the right time to the right audience. Behind every successful social media strategy lies a well-structured social media calendar that organizes content, balances resources, and maximizes audience engagement.

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10 essential PR metrics every brand should track for success

Agility PR Solutions

If youre not measuring your PR efforts, youre operating without clear insight. This means you might waste resources on campaigns that dont deliveror struggle to know if your strategies are actually working. Thankfully, you can turn things around by creating a consistent tracking schedule. And, implementing the insights you uncover to refine your PR campaigns. […] The post 10 essential PR metrics every brand should track for success first appeared on Agility PR Solutions.

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Case Study: Zoom

Notified

Notifieds support has been exceptional, especially when time-sensitive updates need to be made. Even outside business hours, there were always resources available to ensure our website updates, disclosures, and decks were handled swiftly. The immediate support we receive is invaluable and makes a significant difference in keeping everything on track.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Need a Hyper-Short Message? How You Write a 4-Sentence Feature

PRSay

Want to write messages that grab attention? Join Ann Wylie for the 5 Ways to Catch Your Readers webinar on April 10! Learn to write compelling messages that draw readers in and move them to act. Register now it’s free for PRSA members! The research is in, and the pyramid lost. The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of News

Writing 97
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Brand Metrics - How to Measure your Brand Impact

Prowly

You think your company is doing great, but do you have data to prove it? Which KPIs are crucial in measuring brand value and its position on the market? We've got you. Check how to measure brand recall and which brand marketing metrics are the most important ones. You must follow brand metrics to keep them in line and care for your image. A good software, such as Prowly, may help you with that.

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Working, Wounded and Weary and Why It Matters

Solo PR Pro

This year, I have earned my Ph.D in adulting, and I navigated simultaneous big-life moments that pushed me to the edge. As I moved between overlapping crises, I still had to work and I am not alone. No one knows that in the stillness of the night, you laid in your bed with tears streaming down your eyes or in between deadlines and meetings, you painfully navigated a healthcare system for a loved one that seemed determined to thwart you at every turn.

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Creating Effective Digital PR Campaigns For Health Tech

5W PR

Digital public relations has become a cornerstone of success for health technology companies seeking to build their brand presence and connect with key stakeholders. The healthcare technology sector presents unique challenges and opportunities when it comes to digital PR, requiring a careful balance of technical accuracy, regulatory compliance, and engaging storytelling.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The rise of the news-fluencer: Reaching journalists where their audiences scroll

Agility PR Solutions

Its no secret that social media has changedthe traditional media landscape over the last decade. In 2025, studies show that more Americans than ever before are turning to social media and influencers as sources of information. To reach reporters and their audiences, public relations strategies are now incorporating an increasingly popular channel for earned news: […] The post The rise of the news-fluencer: Reaching journalists where their audiences scroll first appeared on Agility PR Solut

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4 Popular UK Journalists Covering Science, Technology and Health

Notified

In this blog, we feature prominent UK journalists covering science, technology and health who are known for their wide reach, high readership and visibility and are all found within our media contacts database.

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What I learned at NewsWhip’s publishing summit in NYC last week

NewsWhip

Welcome back to the NewsWhip Publisher Pulse. Im Chris Miles , a former member of the CrowdTangle and Meta news team, now helping NewsWhip build resources and outreach to news professionals like you. Last Wednesday, NewsWhip held its Publisher Summit in New York City, bringing together 100+ journalists, editors and social media specialists to discuss, among other things, the state of and future of audience development.

Reddit 78
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What is Reactive PR and How Does it Compare to Proactive PR?

Prowly

If you're out in traffic and see that a car is going to crash into you, do you hit the gas to avoid it or stay there and wait for the crash so you can face the consequences? In digital PR , crashes happen every day, and the way you react to them makes a difference between a successful PR strategy and a flop. Today, we'll show you what reactive public relations is, the differences between proactive and reactive PR, and some great examples of reactive PR strategies.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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11 Things I Wish I’d Known Starting Out in PR

Garrett Public Relations

Its graduation season, that time of year when many new PR pros are entering the world of work. When youre new to public relations, your head may be spinning as theres so much to learn. To help, Im sharing some PR advice that may not be taught in class but The post 11 Things I Wish Id Known Starting Out in PR appeared first on Garrett Public Relations.

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How To Build Trust Using Media Relations For Cybersecurity

5W PR

Media relations plays a vital role in shaping public perception and building trust around cybersecurity initiatives. With cyber threats becoming more sophisticated and frequent, organizations need strategic communication approaches to demonstrate their security capabilities and establish credibility. According to IBM’s Cost of a Data Breach Report 2023, the average cost of a data breach reached $4.45 million globally, highlighting why effective communication about security measures matters

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How data-driven public relations revolutionizes modern media outreach

Agility PR Solutions

In a world where stories are increasingly told digitally, it is essential for companies to adapt their PR strategies. PR for modern media outreach is the key to successfully spreading your message and capturing the attention of journalists. Through targeted pitches and strategic media contacts, you can shine a spotlight on your brand and achieve […] The post How data-driven public relations revolutionizes modern media outreach first appeared on Agility PR Solutions.

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