March, 2018

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE. The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social media

How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

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#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

PR Expanded

A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. I am a College Professor. I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. Aside from the typical teaching, research, and service that most college professors do, I am probably one of the most unconventional professors in every possible way.

Three Steps to Finding Better Influencers


Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? The influencers of our target audience change over time and it is difficult to identify who has the greatest impact – beyond just follower size.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tips for Working with Millennial Media Outlets

Business Wire

Today’s communicators hav e the difficult task of reaching millennial audiences. There is a huge amount of information about this population segment, but how much of that information is correct? What is real and what is a myth? What are the steps to take to reach and activate this key demographic? Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms.

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Pan for Media Gold with Newswhip Social Data

Flack's Revenge

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense.

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Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. There’s a common perception floating around that PR professionals spend their lives behind a desk , answering phone calls and responding to emergencies on social media. While it’s true that a lot of the PR experience can take place online, or from an office environment, there’s a lot more to it than most people think.

To write better, edit out these filler phrases

PR Daily

The biggest improvement in my writing skills happened when I became an editor. Writers are often too familiar with their own ideas to spot mistakes and poor phrasing in their work. When you're reading someone else's writing, though, you see points that need clarity and sentences that can be worded better.

How AI Will Be a PR Pro’s Dream Come True


Industry leaders discuss how artificial intelligence is changing the way we work. Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Tech PR and media relations are sometimes a bit like dating. You must be thoughtful about when and with whom you become “exclusive.” ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Overuse it, and he risks getting a bad rep with journalists. What exactly is an exclusive? The word is a little misleading, because it sounds like you’re giving the story to only one reporter.

NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

In my last post , I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space (and that is not just a hypothetical – it is the exact scenario their system uncovered, as I shared).

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How Marketing Has Changed

Ronn Torossian

Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online. Twenty years ago, there was no such thing as eCommerce. To learn about a new product, a client would have to see it on television, or advertised on a magazine. For many modern customers, it’s hard to imagine what life was like when their grandparents … READ MORE ».

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 ‘soft skills’ all PR pros should master

PR Daily

To be successful in PR, you must have certain skills. Abilities like writing, research and communications are essential—and now, proficiency in areas like visual storytelling, analytics and measurement are becoming just as crucial. Beyond what you’ll learn in the classroom, what soft skills will help you succeed in a PR career? First, let’s define what a soft skill is. While a hard skill can be measured, a soft skill is intangible and may be tough to quantify.

Alexa and B2B: A New and Exciting Way to Reach Your Audience

B2B PR Sense

“Hey Alexa” has become a common household term -- with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a content platform to reach their audience. Learn how Alexa and B2B marketing can work together for solid results.

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How Storytelling Connects Paid, Earned, and Owned Media


Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further.

The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking? That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an ingenious plan. His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand.

These are the top influencers on Instagram in 2018


With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […]. The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip.

How Far To Push Top Talent

Ronn Torossian

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don’t end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes to stress. Although they might be responsible for leading a team, they also have the pressures of performance metrics and expectations to live up to.

Why content strategy and measurement are a match made in heaven

PR Daily

Some things in life just go together. Peanut butter and jelly, chilly weather and warm socks and—if you’re a communicator—content and measurement. You need a solid content strategy to attract and engage audiences—but without a measurement plan in place, how will you know what’s working? You’ll get expert insights on both these topics by watching the Content Strategy On-Demand Virtual Summit and the Measurement Demystified On-Demand Virtual Summit.

What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

Image: chaiyapruek youprasert | Shutterstock. If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness. Let me explain.

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Five B2B Companies Killing it on Instagram


As an aspiring social media influencer, I recently found myself in a heated debate about everyone’s favorite time suck, Instagram. The conversation wasn’t centered around whether my feed looked professional or what hashtags I could use in light of the new algorithm. Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion.

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PR On The Small Screen: 5 Great Shows

ImPRessions - Crenshaw Communications

Stereotypes about the public relations industry abound in popular culture, and some are anathema to real PR professionals (see Samantha Jones in “Sex and the City”). Happily, today there are TV shows that offer a more sophisticated and up-to-date look at PR and how it works. They can even help a company exploring PR learn a bit about what it can and can’t do, or at the very least have some fun in the process. Shows that show PR. Silicon Valley”.

Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 

Sword and the Script

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results.

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Uber Self-Driver Kills Woman

Ronn Torossian

Ask most drivers and they will tell you it was bound to happen sooner or later, but many didn’t expect it to be this soon. So-called self-driving cars haven’t been on the streets very long, even in test markets, and already a person has been killed. The accident happened in Tempe, Arizona on a Sunday night. According to authorities, the Uber car was in “self-driving” mode when it struck the woman. There was a driver in the car supposedly watching to avoid those … READ MORE ».

4 trends that prove content marketing is on the rise

PR Daily

You’ve probably come across the same marketing trends, posts and research studies that everyone else has. You’ve seen that video content continues to dominate social media. You’ve heard that voice search is The Next Big Thing. You know that companies are starting to use chatbots and messaging apps to have more meaningful conversations with audiences and that AI/VR is shaking up brand experiences.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. It’s not something that just happens overnight. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

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Social Media Guide to Posting on Instagram


We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling out its shopping feature to eight new countries. The […]. The post Social Media Guide to Posting on Instagram appeared first on NewsWhip.

Tech PR Guide to Executive Podcast Gigs

ImPRessions - Crenshaw Communications

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. There’s a podcast for everything: from Meowster for cat lovers to The Survivalist Prepper Podcast, a show for doomsayers awaiting the collapse of civilization. The opportunities are exciting.

Translating the News Release on the Merger of Burson-Marsteller and Cohn & Wolfe

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. How tough can it be to apply this expertise to their own announcement? Of course, what the news release states doesn’t necessarily align with reality. As a public service, I’ve addressed the news release distributed over Business Wire.more.

Fred Savage Accused of Battery

Ronn Torossian

Fred Savage is known for his roles on multiple different television programs, most recently the canceled Fox series, The Grinder. But it’s not Savage’s acting roles that has him in the headlines these days. A former costume department employee that worked on The Grinder is accusing Savage of harassment, discrimination, assault and battery.