March, 2018

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE.

How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

Brand 283

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman.

#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

PR Expanded

A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. I am a College Professor. I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Three Steps to Finding Better Influencers

Onclusive

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who?

More Trending

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance.

Data 190

Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career.

How The Parkland Students Are Winning The PR Battle

ImPRessions - Crenshaw Communications

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions.

7 ‘soft skills’ all PR pros should master

PR Daily

To be successful in PR, you must have certain skills. Abilities like writing, research and communications are essential—and now, proficiency in areas like visual storytelling, analytics and measurement are becoming just as crucial.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further.

Tips for Working with Millennial Media Outlets

Business Wire

Today’s communicators hav e the difficult task of reaching millennial audiences. There is a huge amount of information about this population segment, but how much of that information is correct? What is real and what is a myth? What are the steps to take to reach and activate this key demographic? Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms.

Reddit 207

NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

In my last post , I explained that social media data can be used to bolster PR efforts.

Data 170

How Marketing Has Changed

Ronn Torossian

Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online. Twenty years ago, there was no such thing as eCommerce.

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends.

Trends 221

Why content strategy and measurement are a match made in heaven

PR Daily

Some things in life just go together. Peanut butter and jelly, chilly weather and warm socks and—if you’re a communicator—content and measurement. You need a solid content strategy to attract and engage audiences—but without a measurement plan in place, how will you know what’s working?

How AI Will Be a PR Pro’s Dream Come True

Onclusive

Industry leaders discuss how artificial intelligence is changing the way we work.

Alexa and B2B: A New and Exciting Way to Reach Your Audience

B2B PR Sense

“Hey Alexa” has become a common household term -- with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a content platform to reach their audience.

B2B 156

Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 

Sword and the Script

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency.

Survey 142

How Far To Push Top Talent

Ronn Torossian

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don’t end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes to stress.

The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking?

4 trends that prove content marketing is on the rise

PR Daily

You’ve probably come across the same marketing trends, posts and research studies that everyone else has. You’ve seen that video content continues to dominate social media. You’ve heard that voice search is The Next Big Thing.

Trends 157

These are the top influencers on Instagram in 2018

NewsWhip

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram.

The Anatomy of Poorly Targeted Outreach

Buzzstream

Ladies and gentleman, let me introduce you to BuzzStream co-founder Paul May. Whether you’re familiar with our company or not, you should expect to be hearing his name everywhere soon.

Local 127

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR professionals feel the same way.

Uber Self-Driver Kills Woman

Ronn Torossian

Ask most drivers and they will tell you it was bound to happen sooner or later, but many didn’t expect it to be this soon. So-called self-driving cars haven’t been on the streets very long, even in test markets, and already a person has been killed.

How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Tech PR and media relations are sometimes a bit like dating. You must be thoughtful about when and with whom you become “exclusive.” ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity.

A journalist dissects a lousy pitch and a good one

PR Daily

The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Worse, many PR folks don’t take the time to understand the targeted publication, nor do they think through the type of story that’s going to resonate with its audience.

Social Media Guide to Posting on Instagram

NewsWhip

We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector.

SXSW Recap: PR takeaways from this year’s event

Media Bullseye

Every year, people from all branches of media and technology, including musicians, actors, marketers, and programmers, gather in Austin for South by Southwest (SXSW).

Reddit 116

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

His first client came in 2002. The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device.

Fred Savage Accused of Battery

Ronn Torossian

Fred Savage is known for his roles on multiple different television programs, most recently the canceled Fox series, The Grinder. But it’s not Savage’s acting roles that has him in the headlines these days.

PR On The Small Screen: 5 Great Shows

ImPRessions - Crenshaw Communications

Stereotypes about the public relations industry abound in popular culture, and some are anathema to real PR professionals (see Samantha Jones in “Sex and the City”). Happily, today there are TV shows that offer a more sophisticated and up-to-date look at PR and how it works.