May, 2025

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How to Start Your Own PR Firm: A Step-by-Step Guide

Remote PR Jobs

Public relations is no longer just about press releases and media mentions. In todays fast-moving, content-driven world, a PR firm can help shape narratives, elevate voices, and build brands across digital, social, and traditional platforms. Whether youve spent years at a big agency or built a successful freelance career, the idea of starting your own PR company might feel like the next natural and exciting step.

How To 150
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Setting Up A Crisis Communication Slack Channel: A Practical Guide

Ronn Torossian

Learn how to set up a crisis communication system in Slack, including roles, escalation protocols and documentation practices for effective emergency response The post Setting Up A Crisis Communication Slack Channel: A Practical Guide appeared first on.

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Cutting Through the Noise: Takeaways for Today’s Communicators

PRSay

Lets be honest grabbing attention these days feels like shouting in a crowded room. With AI, TikTok and a million other things competing for eyeballs, its no wonder communicators are looking for new ways to stand out. Thats exactly what the PRSA East Central Districts recent webinar, Cutting Through the Noise, tackled, with insights from Peter Evans, CEO of ExpertFile , and Rhea Wessel, founder of the Institute for Thought Leadership and author of Write Like a Thought Leader.

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Crafting A Consistent Brand Voice For Pr Success

Ronn Torossian

Learn how to develop a consistent brand voice across platforms. Tips for creating guidelines, training teams & measuring success in PR communications. The post Crafting A Consistent Brand Voice For Pr Success appeared first on.

Branding 195
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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The strategy behind the industry’s most awarded PR firm

The Resolution Blog

Welcome to Episode One, Season Two of the PR Resolution Podcast. We’re returning strong! In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry. Often in PR there can be too much focus on media and not enough on the public. That’s why this […] The post The strategy behind the industrys most awarded PR firm appeared first on PR Resolution by CoverageBook.

Strategy 156

More Trending

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Another survey of CMOs shows hope for marketing budgets, with two caveats

Sword and the Script

Whether youve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum Over the last couple of years, marketing teams had to be scrappy and creative with their strategies or curtail their ambitions. Marketing simply hasnt had the budget to do anything else. I like to think of it as the greatest experiment in marketing measurement ever.

Survey 156
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What Do Public Relations Professionals Do?

Remote PR Jobs

If youre considering a PR career or just want a clearer understanding of what the job really entails, this breakdown is for you. The truth is, PR is much more than planning events or writing a catchy headline. Today, PR professionals wear many hats, and their role continues to evolve as media and communication landscapes shift. Many people start with a degree in communications, journalism, or marketing.

Publicity 150
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High Stakes for Clean Energy Communications

PRSay

For 16 years, U.S. environmental policies regulating greenhouse gases have been based on the principle that they endanger public health. However, what was once a policy guide star now looks like a supernova under the White House directive being implemented by the U.S. Environmental Protection Agency. For my PR colleagues who work on environmental and sustainability issues and related renewable energy projects, the lift just got much heavier.

Energy 106
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Using Data to Drive Successful PR Campaigns: A Complete Guide

Ronn Torossian

Learn how to create successful PR campaigns using data analysis, surveys, and visualization tools. Expert tips for pitching data stories and measuring campaign results. The post Using Data to Drive Successful PR Campaigns: A Complete Guide appeared first on.

Data 195
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How to Write a PR Award Entry That Actually Wins 🏆

The Resolution Blog

We recently hosted a webinar with Louise Parker from Propellernet and she shared some brilliant advice on crafting award entries that genuinely stand out. They were too good to keep in a webinar, so heres the presentation that she ran through so you can catch her top tips: Heres a link to the custom GPT […] The post How to Write a PR Award Entry That Actually Wins appeared first on PR Resolution by CoverageBook.

Writing 156
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Introducing IR Hub: Everything You Need in One Place

Notified

Say hello to IR Hub : our new, all-in-one solution specifically designed to meet the growing demands of IR professionals. From earnings calls and regulatory filings to website updates, press releases and real-time analytics, IR Hub brings everything together in one intelligent control center.

Analytics 179
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8 common mistakes to avoid in a PR campaign, and what to do instead

Agility PR Solutions

A well-organized public relations campaign creates a strong brand reputation, attracts customers, and builds credibility. However, there are quite a few companies that make mistakes that reduce the effectiveness of their PR. Here are eight avoidable mistakes: 1. Lack of clear strategy The most common PR mistake is starting the campaign without any set plan […] The post 8 common mistakes to avoid in a PR campaign, and what to do instead first appeared on Agility PR Solutions.

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Why your crisis communication plan won’t save you

Wadds Inc.

Communication leaders must stop reacting to risk and help management reshape it according to Rod Cartwrights latest report. The 2025 edition of Reputation, Risk, and Resilience distils insights from 11 major risk reports, from Edelman to the WEF, into ten themes, ten questions, and one central provocation: public relations must reimagine its role as a strategic partner in risk leadership.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Best Brandwatch Alternatives: Compare Features and Pricing in 2025

Prowly

Brandwatch is a popular platform for monitoring the media. It allows users to track and analyze brand mentions, keywords, or related topics that pop up across social media, various web pages, forums, and blogs. The whole suite offers tools to help with customer experience, social media and media monitoring, as well as influencer marketing management.

Analytics 104
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Monitoring Competitor PR Activity: A Complete Guide

Ronn Torossian

Learn how to effectively monitor competitor PR activities using modern tools and strategies, from media monitoring platforms to benchmarking and identifying market opportunities. The post Monitoring Competitor PR Activity: A Complete Guide appeared first on.

Tools 195
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How to Write a Winning PR Award Entry 🏆

The Resolution Blog

We recently hosted a webinar with Louise Parker from Propellernet and she shared some brilliant advice on crafting award entries that genuinely stand out. They were too good to keep in a webinar, so heres the presentation that she ran through so you can catch her top tips: Heres a link to the custom GPT […] The post How to Write a Winning PR Award Entry appeared first on PR Resolution by CoverageBook.

Writing 156
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Modern IR Starts Here: Learn About Our Latest Innovations

Notified

Investor relations has never been more visible - or more vital. With markets moving faster than ever, your IR website isnt just a regulatory checkbox - its the first-place investors go to understand your business, your strategy and your story. This belief has also driven our latest product innovation - IR Hub - which is a complimentary upgrade for all IR website customers.

Strategy 168
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The science of PR stunts: What separates genius from cringe?

Agility PR Solutions

What do the Ice Bucket Challenge and Kendall Jenners Pepsi ad have in common? Both were PR stunts. But one became a cultural phenomenon, while the other became a punchline. So, what makes the difference? Theres a fine line between a viral masterpiece and a disaster that gets brands roasted online. Some stunts captivate audiences, […] The post The science of PR stunts: What separates genius from cringe?

Viral 113
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5 ways generative AI is changing organic search traffic in B2B marketing

Sword and the Script

The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines It seems to me that one of the biggest ways generative AI is changing human behavior is speed. Its a useful tool for getting up to speed on a new topic quickly. I often find the follow-up questions AI presents along with its answer to be very helpful.

B2B 157
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Social Media Crisis Management: How-to Guide for 2025

Prowly

Ever had one of those days when things suddenly blow up online and your notifications wont stop pinging? Thats what a social media crisis can feel likefast-moving, a bit overwhelming, and often unexpected. But heres the thing: youre not just watching from the sidelines. Youve got the tools, the access, and the voice to step in and handle it. Whether its a negative comment gaining traction or a bigger issue bubbling up, there is a way to take control.

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Using Surveys and Polls to Create Powerful PR Campaigns

Ronn Torossian

Learn how to create impactful PR campaigns using surveys and polls. Expert tips on research design, media outreach, and content strategy to generate coverage and build authority. The post Using Surveys and Polls to Create Powerful PR Campaigns appeared first on.

Survey 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Voices That Lead: Reflections From PRSA’s AANHPI Heritage Month Panel

PRSay

At a time when visibility and belonging matter more than ever, PRSAs AANHPI Affinity Group hosted a powerful and heartfelt panel in honor of Asian American, Native Hawaiian and Pacific Islander (AANHPI) Heritage Month on May 7. It was more than just a gathering it was a celebration of identity, a platform for truth-telling and a call to keep lifting each other up.

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How 6 Degrees PR Achieved Greater ROI for Clients

Notified

Notified is a one-stop shop for all our press release needs. From sending releases to reporting and media monitoring, we know Notified has us covered.

Report 191
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Digital marketing done well in Africa: A new era of opportunity and innovation

Agility PR Solutions

Over the past decade, Africa has seen a digital revolution. With more than 400 million internet users, the continent is fast becoming one of the most exciting and dynamic digital markets in the world. From mobile phones to social media platforms, e-commerce to fintech, Africa is rapidly embracing digital technologies that have the potential to […] The post Digital marketing done well in Africa: A new era of opportunity and innovation first appeared on Agility PR Solutions.

Marketing 101
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Pitch Guide Prep: Karen Cicero, Good Housekeeping

OnePitch

At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Top Communication Measurement Tools for PR Pros (2025)

Prowly

Measuring communication is like measuring how beautiful the contestants are in a beauty pageant. As much as you try, much of it boils down to subjective opinions rather than objective measurement. But just like beauty pageants have talent shows, interviews, and on-stage introductions, communication can be measured too. All it takes is the right tool for the job.

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The Complete Guide to Planning Seasonal PR Campaigns

Ronn Torossian

Learn how to plan successful seasonal PR campaigns with expert tips on timing, gift guides, authentic messaging and measurement strategies for 2025. The post The Complete Guide to Planning Seasonal PR Campaigns appeared first on.

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Prioritizing Mental Health to Succeed in the Workplace

PRSay

As Mental Health Awareness Month comes to a close, it’s a timely reminder that mental well-being isnt a trend or a campaign, but its a commitment we make to ourselves. For public relations, marketing and communications professionals, where the pace is fast, the demands are high and the stakes often feel personal, protecting our mental health is essential.

Travel 87