September, 2017

Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.

10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B marketing is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up. That’s where influencers can make a huge difference.

B2B 334

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PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

What Makes A Successful Initial Coin Offering Communications Campaign

Ronn Torossian

Have you heard of cryptocurrency? Chances are you might not know that term, but you’ll recognize some form of what it is … the most commonly known is probably Bitcoin. Cryptocurrency is a form of payment that can be easily used on the internet.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Journalists Say PR Can Fight Fake News

Cision

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone.

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More Trending

Demystifying PR ROI

Onclusive

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success.

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy.

B2B 215

PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations.

Will Your Crisis Plan be Ready When it Matters?

Ronn Torossian

Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time you updated it?”.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

PR Expanded

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.

Ethics 285

10 Reasons to Target the Latino Market

Business Wire

Every year during Hispanic Heritage Month (September 15-October 15) we recognize the contributions made and the presence of Hispanics in the U.S. However, your PR and marketing efforts should not be focused around this one month celebration but instead should continue year round.

Why PR graduates should consider careers in the tech industry

PR Daily

Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators. You might think tech PR is too hard for someone without an engineering degree.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? When it revealed it had sold about $100,000 in targeted ads to a shady Kremlin-funded organization bent on reaching U.S.

NASA After Cassini, What Happens Next?

Ronn Torossian

For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful.

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How Journalists Feel About PR Pros

Cision

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material.

Study 275

New higher limits for CoverageBook Silver & Gold paid plans

The Resolution Blog

As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see [link] ) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed?

Are you creating and promoting enough content?

Business Wire

Growing an audience is beneficial to identifying potential clients and easing them along the marketing funnel. It’s a relationship that develops over time, a relationship rooted in trust and information.

8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource.

Google 168

PR Tips On Being Quoted In The Media

ImPRessions - Crenshaw Communications

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment.

Media 187

Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should.

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement.

Will Ad Tech Stumbles Drive More Budget to PR?

Flack's Revenge

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening.

The 5 C’s of mastering media interviews

PR Daily

There are many situations where “be yourself” is good advice—but during a reporter interview is not one of them. When it comes to interviews with members of the media, you must be a better version of yourself, one that is charismatic, engaging, passionate and knowledgeable.

PR Lessons From The Bungled Equifax Crisis

ImPRessions - Crenshaw Communications

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari.

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Cassidy and Kimmel Spare Over Health Care

Ronn Torossian

It’s not often senators and comedians go head to head in public debates, but things are changing. After late-night TV host Jimmy Kimmel delivered a stinging rant about the Republican-designed health care bill, Senator Bill Cassidy went on a morning news show to fire back.

How to Segment Journalists By Social Media Use

Cision

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions.

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit.

Lessons Learned Experimenting With a Structured Sabbatical

PR Expanded

A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. Jacqueline is currently on a structured sabbatical in Europe. Americans are infamously terrible at using the paid time off they get from their jobs.

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4 guidelines for nonprofit communications

PR Daily

When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue.