August, 2015

If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

PR Expanded

Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly?

Ethics 401

4 Pitfalls of Brand Journalism to Avoid

Onclusive

Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”

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Six Signs Your Brand Needs a Digital Audit

Ronn Torossian

The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working.

Brand 330

5 Traits of a Great Origin Story

ReimaginePR

“I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Trump, Tinder, Press Offender – New Rules of Taking on Media

Flack's Revenge

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. This seems to be changing.

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Guest Post: 5 Signs You Know You’re Prepared to Work in #PR

PR Expanded

A Guest Post by Susan Young, CEO, Get in Front Communications. Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. Well, preparation mixed with perseverance, persistence and patience.

The PR Optimization Pie

Onclusive

Ever have one of those late afternoons where you stop to take a breath and realize your desk has become a complete disaster area in the past week? Yeah, that was me last Friday around 5:50pm. Since most everyone else had left for the weekend, I decided to take advantage of the peace and quiet […]. Musings Ann Friedman PR education PR optimization PR optimization pie PR tip public relations Rebekah Iliff time management

What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

(Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.). Well, this is rather interesting!! I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . Looks promising, right?

CASL — one year on

ReimaginePR

RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread. Hormel is an American food company based in Austin,Minnesota. So Canada’s Anti-Spam Law (CASL) went into effect last summer. Since then, the sky hasn’t fallen.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Naughty or Nice? State of Tech Brand and PR Implications

Flack's Revenge

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream?

Brand 242

How to Handle a Negative Tweet About Your Brand

Cision

If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of b oth the glowing reviews and the snarky complaints. But what can you do to turn the negative comments into something positive? Let’s look at a few scenarios and how to handle them.

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Five Tips to Make the CFO of the Company Your BFF

PR Expanded

For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room.

Fighting Back Against Passive PR Pitches

Onclusive

One of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. It’s rough stuff […]. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relations

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Dear journalists: What PR pros want you to know

PR Daily

If you’ve been in the media relations game long enough — on either side — you’ve seen many a blog, article, and social media post lamenting the mess-ups of PR professionals.

Five Storytelling Techniques to Give Business Communications Liftoff

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications.

Info CAN Leave Black Holes: What this means for PR

Flack's Revenge

You may have heard read about the new theory that explains how information can escape black holes. None other than Stephen Hawking now says this can be done , as reported in WSJ. Previously, it was thought that nothing could escape the clutches of a black hole.

10 Easy Hacks To Make You a Productivity Ninja

Cision

You’re probably familiar with the egalitarian adage that “we all have the same 24 hours in a day.” And although this is technically true, life is not egalitarian. Disparity in ability and resource oftentimes constrain what we can accomplish on any given day.

Five Tips to Make the CFO of the Company Your BFF

PR Expanded

For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room.

Leveraging 4 key types of PR data

Onclusive

Are you sick of talking about PR data yet? Neither are we. Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the bajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, […]. PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of data

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5 lessons in ethics from PR disasters

PR Daily

This summer—five years after the massive disaster of BP’s oil spill into the Gulf of Mexico—the company was ordered to pay an $18.7 billion settlement.

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Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines.

Denver: A Rapidly Growing American City

Ronn Torossian

Denver, Colorado’s beautiful capital city, has the distinction of being named as one of Forbes’ fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in states such as California and Texas. It’s no big surprise at all that the Mile [.]. The post Denver: A Rapidly Growing American City appeared first on 5WPR CEO Ronn Torossian Founder's Blog. 5WPR News PR Agency BRANDING

Social Media ROI: What You’re Doing Wrong

Cision

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean.

If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

PR Expanded

Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly?

Ethics 302

#DataTalk: Harnessing Big Data to Propel PR

Onclusive

Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]. All About Tech big data DataTalk Experian PR PR education public relations

Keys to a successful Twitter chat

PR Daily

There are so many ways to engage with your audience digitally, but our best advice is to meet them where they are. When you’re itching to discuss a topic, and want some crowd participation with people from all over the world, turn to Twitter.

How to Choose a PR Strategy, Part 6 of 6: Choosing the right strategy

Shift Communications

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Vacay!

ReimaginePR

We’re taking the next three weeks away from the blog. Awesome vacation? But we’re working on some things we’re pretty excited about and can’t wait to share with you. But we need to stay laser focused over the next few weeks while we do. We’ll miss you truly, madly, deeply. But we’ll come back refreshed and ready to serve you up even MORE awesome content created to help you hit your business goals. Looking for something in particular?

6 Ways to Connect With Consumers Using Periscope

Cision

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day.

The Best Way to Reach Chinese Media

Flack's Revenge

This post first appeared on Fusion Forum. We have dispelled myths about how PR works in Asia , and offered tips for getting tech news covered in China. This post focuses on WeChat , a messenger app that is one of the best ways to reach Chinese media.

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3 Reasons to Improve your Visual Literacy

The Proactive Report

Mouse over the image. Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphic ally.