April, 2016

5 Tips for Taking Ownership of Your Online Persona


We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those of your clients?

#WhisperMoore Bench Project: Q&A With Artist & Curator, Ava Mallett

PR Expanded

Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore. On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon , on my podcast show, Women Worldwide.

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What Goes in a Content Marketing Plan


When Kevin Costner razed his cornfield to build a baseball diamond, he didn’t have much of a plan. He had no plan, really. All he had was a voice he’d heard, saying “If you build it, he will come.”

Can you really transform your hobby into a business?

Ronn Torossian

It’s a dream of just about everyone who has yet to find a way to make it happen: how can I put my hobby on a paying basis? More to the point, how can I turn my passion into my profession? You can, but you have to be prepared for the possibility that your passion may not seem like so much fun in the process. It takes a massive amount of money, work and luck to get from this A to this B, but … READ MORE ». The post Can you really transform your hobby into a business?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Your Awesome Content Is Useless, Until…

Rock the Status Quo

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together.

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More Trending

How To Best Manage Outsourced PR


Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind.

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What Ephemeral #Content Means For Our #Relationships

PR Expanded

The following article originally appeared on the AirPR blog. . A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them.

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13 Fortunate Truths about PR

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

What PR Can Do – And What It Can’t

ImPRessions - Crenshaw Communications

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Social Tools Summit Cheat Sheet

Flack's Revenge

Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators.

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Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The perception is not the same. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors.

5 Tactics For Ensuring Customer Success


What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth?

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The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

13 Truths About PR ? How Many Do You Believe In?

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

5 Tips For PR Pros Too Busy To Write

ImPRessions - Crenshaw Communications

A top public relations agency is a busy, demanding workplace.

Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.


When the Coachella Valley Music & Arts Festival started in 1999, it boasted music acts like Beck, Tool and Rage Against the Machine. They were $800,000 in red after that.

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Responding to Crisis

Ronn Torossian

Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the public eye, as the bad guys called in to hide or spin the truth and help brands to cover up mistakes and even illegal activities.

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Using Comedy to Enhance Your PR & Communications Skills


I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get to the nitty gritty of comedy and how we can apply it to everyday business […]. Musings business skills Comediva comedy Erika Cervantes funny humor improv JW Cheng

Are Websites Still Where Your PR Focus Should Be?


[By Jason Mollica]. When it comes to strategy, public relations pros often get asked where should we be driving “eyes.” Should it be the brand’s popular Facebook page or YouTube channel? Should it be the Twitter account for a spokesperson or communications pro?

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. Man has loved to tell–and hear–stories from our earliest days, gathered together over a flickering fire as night falls… Even before fire was discovered.

10 PR Commandments For Startups

ImPRessions - Crenshaw Communications

For a technology startup company, good public relations can go a long way. But when and how to execute a strategic PR program can vary with the individual business. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect.

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Behind the Headlines With Deborah Radman


If you can’t earn your audience’s trust, you won’t earn their business. Trust is the foundation of any relationship, says Deborah Radman, senior associate at The Stevens Group. She recommends personalizing brand communication to build more personal relationships with your audience.

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See You at Social Tools Summit Next Week

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing.

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Why the Entrepreneurial Spirit Will Always Be Vital to a Business

Ronn Torossian

Fostering and growing an entrepreneurial spirit within an organization can be a challenging but worthwhile task to make a business profitable and keep it profitable. While not everyone identifies as an entrepreneur, entrepreneurial traits can be found in employees to foster a collective staff of creative and hard-working minds. Now, when we speak about an entrepreneurial spirit, that does not mean that every staff member is seeking to open a new business necessarily.

Inside Podcast Promotion


[By Aaron Broverman].

When Is It OK to Implement an Offensive Crisis Management Strategy?

Melissa Agnes

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But you and I, we’re not the majority of people, are we?

Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals.

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Behind the Headlines With Josh Culling


There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Josh Culling, senior vice president at Dezenhall Resources, Ltd.,

Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices.

Importance of PR and Marketing for Small Businesses

Ronn Torossian

Why small businesses don’t believe public relations are important cornerstone to growing their business is perplexing and troubling. At times, public relations gets enveloped within the marketing arm of business but they are not one in the same. Marketing is the promotion of goods and services to a consumer with the aim to make a profit whereas PR is the promotion of goodwill and communication between the company and its publics (clients, shareholders, etc.).

How to manage a global PR team with effectiveness


[By Jason Mollica]. Global PR teams are nothing new, but the challenges of a widely dispersed team are ongoing. International growth and team diversity can pose unique challenges, such as cultural and communication differences.

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