Ronn Torossian

APRIL 29, 2016

Fostering and growing an entrepreneurial spirit within an organization can be a challenging but worthwhile task to make a business profitable and keep it profitable. While not everyone identifies as an entrepreneur, entrepreneurial traits can be found in employees to foster a collective staff of creative and hard-working minds. Now, when we speak about an entrepreneurial spirit, that does not mean that every staff member is seeking to open a new business necessarily.

Employee 150

Employee Creativity Blogging 150

Onclusive

APRIL 25, 2016

Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind. The goal of these practices is to provide a view of how it’s all supposed to work while setting proper expectations […].

How To 195

How To Agency Education Strategy 195

Deirdre Breakenridge

APRIL 25, 2016

The following article originally appeared on the AirPR blog. . A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years old within the last month.

Print 168

Print Technology Video Mobile 168

Cision

APRIL 29, 2016

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. Public perception of your brand matters. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. Thankfully, research shows that there’s still hope; according to data from Landor Associates , 45 percent of a brand’s image can be attributed to what the brand

Publicity 139

Publicity Mobile Ethics Social Media 139

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

APRIL 28, 2016

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. And that’s just the morning!

Writing 139

Writing Exercises System Interviews 139

Ronn Torossian

APRIL 26, 2016

Why small businesses don’t believe public relations are important cornerstone to growing their business is perplexing and troubling. At times, public relations gets enveloped within the marketing arm of business but they are not one in the same. Marketing is the promotion of goods and services to a consumer with the aim to make a profit whereas PR is the promotion of goodwill and communication between the company and its publics (clients, shareholders, etc.).

Small Business 150

Small Business Marketing Consumer Blogging 150

Onclusive

APRIL 19, 2016

What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth? If you put yourself in the shoes of a customer success manager (shoes I’ve filled more than once), the correct answer will be revealed… If your customers are succeeding (with your tools, support, and encouragement), then you’re succeeding too. […].

B2B 190

B2B Tools Company Publicity 190

Deirdre Breakenridge

APRIL 18, 2016

Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore. On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon , on my podcast show, Women Worldwide. After the interview, I was happy to get a tour of their beautiful campus. While walking around, one of the Moore students, Ava Mallett , who is earning her BFA degree in Fine Art, was working on her exhibit, the #WhisperMoore Bench.

Creativity 225

Creativity Interviews Social Media Media 225

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. Then, figure out how your brand can solve those problems.

Content Marketing 188

Content Marketing Community Mobile Storytelling 188

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Communications

ImPRessions - Crenshaw Communications

APRIL 27, 2016

For a technology startup company, good public relations can go a long way. But when and how to execute a strategic PR program can vary with the individual business. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect. The most critical decision isn’t whether to hire a PR agency or an in-house director.

Local 139

Local Interviews Agency Technology 139

Flack's Revenge

APRIL 18, 2016

Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). You could search the #SocialTools16 hash tag and read through the thousands of tweets – I suggest that you do, if you didn’t attend or see the live stream.

Tools 139

Tools Banking Social Media Technology 139

Ronn Torossian

APRIL 18, 2016

Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the public eye, as the bad guys called in to hide or spin the truth and help brands to cover up mistakes and even illegal activities. The Real Purpose of Crisis Communications More to the truth, crisis communications help brands prepare for, endure, survive, and thrive when controvers

Crisis 163

Crisis Crisis Communications Crisis Management Reputation 163

Onclusive

APRIL 11, 2016

We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those of your clients? To take a deep dive into the importance of owning your online […].

Brand 219

Brand Branding Communications Publicity 219

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. On Tuesday, April 19th at 8:30 p.m.

Financial 164

Financial Community Social Media Guidelines 164

Cision

APRIL 28, 2016

The C-Suite expects every department to report its ROI, including public relations. Can you provide what your executives are looking for? One-third of public relations professionals still aren’t measuring the value of their work. With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes.

Measurement 120

Measurement Analytics Strategy Advertising 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters. The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like a

Print 152

Print Advertising Advertising Survey 152

The Resolution Blog

APRIL 10, 2016

I’m getting old. I’m starting to talk about how quickly time flies by. But to say we launched covergebook.com as a paid service just over a year ago.well… doesn't time fly? Since then we’ve shipped improvements to the tool almost every week. We’ve become somewhat obsessive about this. We now very lucky to have over 600 loyal customers worldwide.

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Course Local Tools Agency 120

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Ronn Torossian

APRIL 13, 2016

Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. Subsequently, PR specialists transform static and one-sided news media into a two-way communication opportunity between brands and their target market.

Software 150

Software Technology Creativity Media Relations 150

Onclusive

APRIL 4, 2016

I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get to the nitty gritty of comedy and how we can apply it to everyday business […].

Communications 190

Communications 190

Flack's Revenge

APRIL 7, 2016

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. It looks like it will be another great event.

Tools 120

Tools Banking Technology Social Media 120

Cision

APRIL 27, 2016

Your audience wants to interact with your brand in new and unexpected ways. Are you providing them with the content they are looking for? Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry

Real Estate 131

Real Estate Television Technology Agency 131

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. Here are some of the misconceptions that shouldn’t hold anyone back who might be thinking of it as a career.

B2B 139

B2B B2C Product Launch Creativity 139

PR Matters

APRIL 26, 2016

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.

LinkedIn 113

LinkedIn Industry Reputation Company 113

Ronn Torossian

APRIL 11, 2016

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The perception is not the same.

Employee 174

Employee Reputation Brand Branding 174

Marketwired

APRIL 28, 2016

[By Jason Mollica]. Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because many still view it as the new kid on the block. Social networks have taken the world by storm.

Social Media 110

Social Media Media Facebook Twitter 110

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Leadership

Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But you and I, we’re not the majority of people, are we? We therefore know that the truth is that exceptional crisis management – the kind your organization should always strive to achieve – has a much stronger goal.

Crisis Management 160

Crisis Management Crisis Strategy Reputation 160

Cision

APRIL 27, 2016

One in three B2Bs do not track marketing ROI. And many who do are doing it wrong. Are you? Despite advances in technology, communication professionals still struggle to understand the value of their efforts, let alone prove it to others. But if you can’t pinpoint your campaign’s impact on the bottom line, how will you know where you’ve achieved success?

Measurement 120

Measurement System Data Financial 120

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.” Re-examine the mission.

Company 131

Company Guidelines Leadership Financial 131