Onclusive
JANUARY 28, 2015
'Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued.
Deirdre Breakenridge
JANUARY 27, 2015
'A Guest Post By Keith Bowman, Senior Art Director, Tonic Design Co. Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company?
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Ronn Torossian
JANUARY 27, 2015
'Everyone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can help you become more [.]. The post Never Stop Failing to Impress appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Melissa Agnes
JANUARY 29, 2015
I speak and often write about the use of mobile technology for crisis communication and crisis management. But there’s one area – and it’s an important area – that I haven’t yet touched on. It involves your website. We know that, in most cases, your organization’s website should be the official home base for your crisis communications.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Flack's Revenge
JANUARY 28, 2015
'Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The NY Times Op Ed Smartphones Don’t Make us Dumb challenges conventional wisdom: “…there’s little evidence that attention spans are shrinking… a significant deteri
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
JANUARY 22, 2015
'Sometimes being serious is just so…well…boring. And while it is certainly necessary to wax poetic and pontificate about important things like PR Measurement and the future of this fun lil’ industry of ours, once in awhile it’s even MORE important … Continued.
Deirdre Breakenridge
JANUARY 20, 2015
'Guest Post By Patrick Walsh, VP of Design, Tonic Design Co. Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. However, sometimes “hacking” it just doesn’t cut it.
Ronn Torossian
JANUARY 26, 2015
'In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming years, the new company would expand to include, among other things, The post Mega’s New Audio and Video chat: What does it mean for Skype and related services?
Melissa Agnes
JANUARY 14, 2015
With social media connecting people around the world and enabling them to communicate with one another in real-time, it only makes sense that the major social media platforms find ways to collaborate with emergency management organizations and facilitate the dissemination of important updates in different types of crises. Over the years, they’ve each developed some form of emergency management tool.
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Flack's Revenge
JANUARY 21, 2015
'We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, a real grownup decision for Google – a company that famously encourages employee innovation. And, sure, maybe Google Glass did seem like the sad punchline to a cruel geek joke (see the clip above, in which the Daily Show skewers “eye douches” wearin
Polaris
JANUARY 21, 2015
'As a blogger and a public relations professional, I sit on two sides of the proverbial desk. My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. These roles provide a unique perspective on the good, the bad and the downright ugly of blogger outreach.
Onclusive
JANUARY 14, 2015
'Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. The topic? Why, PRTech of course. Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll … Continued.
Deirdre Breakenridge
JANUARY 13, 2015
'A Guest Post By Sara Capra. Sara Capra. Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women.
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Ronn Torossian
JANUARY 19, 2015
'With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [.]. The post The Foundation of a Strong PR Campaign appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Melissa Agnes
JANUARY 5, 2015
Happy New Year! 2014 was an eventful year, especially when it came to crises of all different sizes and scales. But let’s not be fooled. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges.
Rock the Status Quo
JANUARY 20, 2015
'I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think! Similar Posts You Might Like: 5 Easy Ways Non-Profits Can Shine On LinkedIn – Even B2C The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible LinkedIn For Brands: Get Better Results From Your Company Page This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Ca
Polaris
JANUARY 17, 2015
'You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called disposable lit. You can only find it at Chipotle … on their restaurant packaging in a series called “Cultivating Thought.”. The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Onclusive
JANUARY 6, 2015
'One of my favorite go-to phrases in PR consultant-land was always: “You can’t put lipstick on a pig.” Translation: “Hey, listen buddy, if you have a crappy product, a less than stellar website, and missed the market trend by more … Continued.
Deirdre Breakenridge
JANUARY 6, 2015
'It’s t ime to ring in the New Year with #PRStudChat! On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge.
Ronn Torossian
JANUARY 5, 2015
'These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.]. The post Where is the PR Industry Heading in 2015? appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Melissa Agnes
JANUARY 18, 2015
Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. The truth is that your company spokesperson’s toughest task will be to communicate on behalf of your brand in a crisis – when the stakes are at their highest and the pressure is on.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Rock the Status Quo
JANUARY 16, 2015
'Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. This one is really vague and begs the question, WHY would I do this? ” You’ll see what she means in a moment. Did you get my FREE eBOOK on pitching media? If not, download it right here !
Polaris
JANUARY 13, 2015
'If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. One common belief is that PR practitioners are “good with people.” Of course, we all want to work with pleasant individuals.
PR Job Coach
JANUARY 5, 2015
'As we enter 2015, the importance of public relations today can not be underestimated. And for aspiring PR pro''s this is especially relevant to keep in mind. Public relations is essential to a functioning of society and its enterprises. Public relations is crucial in building trust with people who have a vital stake in an organization’s operations and success.
The Proactive Report
JANUARY 5, 2015
'In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. In most cases the company had been aware of the issues for some time, says Baskin. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.
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Stuart Bruce
JANUARY 31, 2015
' The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’ Oh the irony of a journalist falling for a politician’s spin about spin. What galls is that I know that most of these politicians don’t really believe what they say. They are simply attacking investment in PR because it’s brilliant election campaign fodder to be bashing something that has a dodgy reputation with the public.
Melissa Agnes
JANUARY 12, 2015
Nothing has changed except the location of this blog. Once melissaagnes.com was launched, I decided that I wanted my blog to be located here, rather than on Agnes + Day. Why? For a multitude of reasons, but most importantly, because it better aligns with my goals as a crisis management speaker. What does this change mean for you? If you’re subscribed to my blog via RSS, be sure to change the URL in your reader.
Rock the Status Quo
JANUARY 7, 2015
'This year, I tried more than ever before to truly be in the moment during the holiday season. I’m all too aware that my teenagers are about to fly the nest and I’ll be alone. I’m not scared about the word “alone,” though, since it opens the door to Carrie 2.0. I have some interesting things planned now that I can focus on my own wants and needs!
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