January, 2015

#MeasurePR + PRTech = PR’s Bright Future

Onclusive

Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. The topic? Why, PRTech of course. Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll … Continued.

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Five Keys to a Successful Working Relationship With Your Creative Counterparts

PR Expanded

Guest Post By Patrick Walsh, VP of Design, Tonic Design Co. Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.”

Where is the PR Industry Heading in 2015?

Ronn Torossian

These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.].

Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos

Flack's Revenge

We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Is Confusion Holding You Back From Social Media?

Rock the Status Quo

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. TEN YEARS of social media growth, experimentation and learning. Wow , right? That’s longer than most of us realize.

More Trending

PR Search 2013 vs. 2014

Onclusive

Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued.

Ringing in the New Year with #PRStudChat’s January 21st Discussion: PR Wishes & Best Practices

PR Expanded

It’s t ime to ring in the New Year with #PRStudChat! On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015.

The Foundation of a Strong PR Campaign

Ronn Torossian

With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [.].

Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Video: What You Need To Know About Using Purchased Vector Art

Rock the Status Quo

Today’s video is about stock photography rights and common misunderstandings – do you have a hard-earned lesson to share? Similar Posts You Might Like: Is Pinterest Right For Your Brand?

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How to Write a PR Brief and Get the Business Results You Deserve

Polaris

Think you don’t have time to write a PR brief ? Think again. A well-written brief that provides your PR team with the right information will actually save you time in the long-run. Don’t believe me? Consider the benefits of a written brief for a moment.

A Case of the PR Funnies

Onclusive

Sometimes being serious is just so…well…boring. And while it is certainly necessary to wax poetic and pontificate about important things like PR Measurement and the future of this fun lil’ industry of ours, once in awhile it’s even MORE important … Continued.

[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

PR Expanded

A Guest Post By Sara Capra. Sara Capra. Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i]

Never Stop Failing to Impress

Ronn Torossian

Everyone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can help you become more [.].

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

Happy New Year! 2014 was an eventful year, especially when it came to crises of all different sizes and scales. But let’s not be fooled. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not.

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Snack on This: Smartphone Addiction

Rock the Status Quo

This year, I tried more than ever before to truly be in the moment during the holiday season. I’m all too aware that my teenagers are about to fly the nest and I’ll be alone. I’m not scared about the word “alone,” though, since it opens the door to Carrie 2.0.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few.

Have a cow, no seriously…

Onclusive

One of my favorite go-to phrases in PR consultant-land was always: “You can’t put lipstick on a pig.” Translation: “Hey, listen buddy, if you have a crappy product, a less than stellar website, and missed the market trend by more … Continued. Musings cow PR PR paradigm PR tip public relations

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Four Tips on Successfully Building Your Own Creative Department

PR Expanded

A Guest Post By Keith Bowman, Senior Art Director, Tonic Design Co. Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects.

7 ways communications and PR pros rule at life

PR Daily

You know you’re good at your job. You churn out stellar press releases, blog posts, tweets and executive speeches at lightning speed. You’ve built excellent rapport with top-tier reporters who come to you for quotes and fact checking every day.

TCIP #031 – Dealing with Internet Defamation and False Online Reviews with Whitney C. Gibson

Melissa Agnes

Welcome to episode #031 of The Crisis Intelligence Podcast, with Melissa Agnes and Whitney C. Gibson. Dealing with and removing internet defamation and other damaging content from the internet is a big challenge for countless professionals and organizations these days.

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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

And is a declining trust in media real? According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources.

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Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Shift Communications

Let’s start 2015 with a bang! I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! My original plan for this blog post was to be a bit cheeky.

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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called disposable lit. You can only find it at Chipotle … on their restaurant packaging in a series called “Cultivating Thought.”.

What is PR? A definition for 2015

Stuart Bruce

What is public relations? Why in 2015 are we still asking what is PR?

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'The Brand Deck' turns branding sessions into a game

PR Daily

If you’ve ever been a part of a voice and tone strategy meeting or a branding session, you might have thought to yourself, “If only there were a way to gamify this tedious experience.” Well, now there is—almost.

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The Marketing Value of Twitter Centers on Earned Media

Sword and the Script

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Inner tubers, even. Shall we agree to call them “YouTube product review queens? A bit cumbersome, maybe, but crystal clear.

What’s Your Multi-channel Social Media Strategy?

Shift Communications

Pew Research released an excellent report about social media usage. There’s a lot to digest, from demographics to individual network usage, but one set of facts stood out.

5 Egregious Blogger Outreach Mistakes Your PR Agency Might Be Making

Polaris

As a blogger and a public relations professional, I sit on two sides of the proverbial desk. My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients.

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Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration).

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7 questions PR pros should ask to tell a brand's story

PR Daily

To gain media coverage for your clients or your brand, you must be able to find interesting stories and share them in an appealing and simple way with journalists. Not all stories are obvious.

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