March, 2015

Tech Talk With Sir Mix-A-Lot

Onclusive

I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.

State of the Press Release in 2015

Ronn Torossian

One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts.

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Guest Post: 3 Ways To Promote Your Business

PR Expanded

A Guest Post By Natasha Clark, Founder of Lioness Magazine. One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas.

3 Surefire Open Spaces Marketing Tactics

Flack's Revenge

Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the tech sector.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

All Business IS Personal

ReimaginePR

“It’s nothing personal, it’s just business.” ” It’s worth noting that the phrase was coined by mob accountant Otto Berman. By age 15, Berman had been charged with rape. He subsequently met his death at the hands of Lucky Luciano in a hail of bullets.

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More Trending

7 PRTech Solutions Every PR Pro Needs

Onclusive

We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us … Continued.

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Why Your Company and Website Need to be Responsive

Ronn Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Google+ Changes Reinforce Importance of Owned Media

Rock the Status Quo

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. Is anyone surprised? I’m not. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014).

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

STOP! Read this before you email that press release!

ReimaginePR

My inbox and my patience had reached capacity. A plethora of irrelevant unsolicited press releases sent by publicists were landing in my primary folder.

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Is Social Media Helping or Hurting the Women’s Movement?

Polaris

Feminism is all the rage these days. I know because Hollywood tells me so. Tina Fey and Amy Poehler turned the Golden Globes into a feminist event.

Creating Content Google Loves

Onclusive

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. Because I’m like, totally mature and non-competitive, and a rather supportive and … Continued.

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Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Flack's Revenge

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech events, and it seems you can’t escape the related din during show time.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video.

Example of a Stellar Media Pitch

Rock the Status Quo

Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!! Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me.

Brand Story to Watch: Bluebird Meadows

ReimaginePR

It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration. Seriously, the sumptuous breakfast is literally designed so you don’t have to stop for lunch. But back to their brand storytelling. Photos.

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8 Best Practices for Content Curation

Cision

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” ” – Kevan Lee, Buffer.

How to Think About Gender Inequality and Diversity in Tech

Onclusive

Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.” ” There, I observed a sea of 8,000 women aged eighteen to eighty who were there … Continued.

March NY Tech Meetup

Flack's Revenge

People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather. Skirball Hall at NYU was packed to capacity, as it tends to be for these events. All seemed excited and ready to see the evening’s demos.

How to Make Your Work Matter

Ronn Torossian

Maybe you got into business because you were good at something you wanted to get paid for your skills and knowledge. Maybe you are out to change the world, or maybe you just want enough cash in your account for a beach house or a jet ski. Whatever your motivation, there is likely some [.].

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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years?

Well, this is awkward…

ReimaginePR

So funny story. Sort of. Has your email inbox felt a little colder over the last oh-sure–let’s-go-with “several” Sundays? We haven’t been there. And we said we would be. Our bad. Especially because one of the most important rules of great content creation is consistency.

TwitSquare? What to Know About Twitter & Foursquare’s Partnership

Cision

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands.

Massively Amplify Your Content With Quick Visual “Sound Bite” Images

Rock the Status Quo

It’s also a powerful agency value-add Content marketing is expensive. If you’re an agency providing content marketing services, you probably invoice a fairly hefty dollar amount each month – or if you are the company, you’re investing significant budget.

Business editor answers 12 crucial PR questions

PR Daily

Journalists and PR pros have a love/hate relationship. Reaching knowledgeable experts we''d never have found if not for their reps? Love it. Finding inspiration for new and unique story angles through the pitches we receive? Love it.

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom.

Media Training: 3 Essential Lessons

Polaris

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them.

Trust Me, PR is dead – long live public relations

Stuart Bruce

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!).

Master Multimedia Storytelling With a Free E-Book!

Cision

To truly make an impact with your story, you need more than just words. Electronic media has made it necessary to become a content creator fluent in both text and visuals. This idea isn’t new.

PR Pro Showcase: Gini Dietrich, Chicago

Rock the Status Quo

Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. I mean, seriously, who can resist a mind that comes up with a fire ant funeral? Love it!!

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6 reasons to hold back prank press releases

PR Daily

With April Fools’ Day nearly here, many PR pros are secretly preparing clever tricks, but if you’re thinking about distributing a prank press release, you may want to reconsider.

4 Mobile SEO Problems That PR Pros Must Conquer

Shift Communications

Google is about to change the SEO rules again. This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results.

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