July, 2012

Careers -- How to Change Horses Mid-stream

PR Job Coach

If your heartstrings are resonant with the folks mentioned in this New York Times article Lost in Recession, Toll on Underemployed and Underpaid you no doubt understand the challenges inherent in job search.

How To 195

Reviving the Customer Experience – One Food Truck at a Time: Part 1

Waxing UnLyrical

What do you get when you combine a U.S. Army Veteran, a Yale graduate, an investor, an entrepreneur and a gourmet food truck pioneer? The answer: Jeff Kelley. No, he isn’t five different people, he is just one person, and one extremely interesting person at that.

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Tragedy Inspires Most Tasteless Pitch Ever

Bad Pitch Blog

You won''t be surprised to learn that the Bad Pitch blog was the last thing on our minds during the horrific shootings in Aurora, Colorado. Like the rest of the nation, we took pause and our thoughts went to the families of the victims.

Why “You Stink” Headlines Always Get The Click

Waxing UnLyrical

“Why you stink.” ” These headlines always seem to magically know more about that thing we’ve always known deep down about ourselves, no matter how well we’ve resigned ourselves to it, shut out the world’s criticism of it, or – er – deodorized it.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

When “Everyone” Is Your Audience

Waxing UnLyrical

On my way home from work yesterday, I was listening to NPR, and heard an interview with Debra Lee , the CEO of BET (aka Black Entertainment Television). At one point, she was asked who she defines as her competition, and she said (I quote): “Everyone.

More Trending

Why Klout Doesn’t Measure True Influence

Waxing UnLyrical

I’ll admit that it’s fun to bash Klout. They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online.

How Social Media Makes The World A Better Place

Waxing UnLyrical

I’ll start this post with a question for all my readers…. Would you agree that social media is faster than seismic waves? Think about the last major earthquake – didn’t a lot of us reading this post tweet the moment we felt the earthquake?

Being in the Moment

Waxing UnLyrical

I never thought that relentlessly planning for the future would teach me a lesson on being in the moment. But it did. You see, I’m a list-maker. I can’t help it, that’s what I do. I use both technology and paper for my task lists. At work I have a to-do list in my email program.

Ditching the Daily Deal

Waxing UnLyrical

Guest post by Christopher Wallace. “Now I’ve… had… the time of my life…” A few weeks ago, I enjoyed one of the best massages of my life. You see, sometime last Fall, I bought a Groupon offered by a local masseuse.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)

Waxing UnLyrical

Folks, I’m really sorry. I know I’ve gotten behind on your #measurePR chat recaps, and I really don’t have any excuse. So… just… I’m sorry. Forgive me? OK, let’s catch up, then, shall we? There was no #measurePR chat on May 29. Life was just too crazy.

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Toon Time: Customer Service on Friday the 13th

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

In Praise of Freedom

Waxing UnLyrical

Storm clouds gather. Even if you don’t live in the U.S., you probably heard of the unbelievably harsh storm – a super derecho or land hurricane, see pic – that hit many of us, particularly on the East Coast but apparently as far into the country as Indiana, this past weekend.

3 Hacks for Editing.pdf Files and Images

Bad Pitch Blog

Our job requires us to work with a lot of documents and images. So h ere are tools you can use to edit.pdf files and images if a graphic designer''s not the best option at hand. Bend Portable Document Files To Your Will Anyone that''s wanted to edit a.pdf file knows how frustrating it can be.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Startup Bad Pitch: Klip Social Video App

Bad Pitch Blog

It''s been nearly two years since last outing someone on the Bad Pitch blog because it''s taken this long for a bad pitch to achieve a new level of suck. Somehow it''s fitting that a startup is innovating in this area -- using technology and questionable communication tactics to up the ante.

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Bad Pitch Blog

A few years ago I was having lunch with a reporter from The NY Times when he suddenly leaned forward, conspiratorially: "You know, Richard, you have a tough job," he said alarmingly. I was curious. How''s that?" He shrugged.