June, 2011

Connectiquette - The Etiquette of Managing Connections

PR Job Coach

Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world.

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Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important.

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We Are Not The Customer

Bad Pitch Blog

A common trap we can fall into with our work is projecting our own feelings, habits and beliefs about a brand/client onto the target audience. This is dangerous for a variety of reasons but most importantly it takes the customer out of the center of the work and leads work astray.

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How Not to Pitch Anyone

Waxing UnLyrical

Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Four Tools to Help Build Your Social Community

Waxing UnLyrical

All for one and one for all. I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels.

More Trending

Special Offer From MycroBurst: Get Drenched in Design

Waxing UnLyrical

When I was at BlogWorld. a couple of weeks ago, I spent quite a bit of time walking around the exhibit hall. That’s where I met up with Jordan, Jeremy and Jenna of Livefyre (does your name have to start with a “J&# to work at there?),

The Man Behind The Myth

Waxing UnLyrical

This is a personal post. So if you have the patience to put up with it, I appreciate it. If not, we’ll be back to our regularly scheduled programming tomorrow. Today is my husband’s birthday. So rather than talk about you, or me, I’m going to talk about him today.

It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. Guest post by Joe Witte. It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue.

It’s Called Living; Deal With It

Waxing UnLyrical

The first home. we bought was in a city called Antioch, Calif. As young couples are wont to do with their newly-acquired nests, we spent a lot of time fixing it up. And when I say “we,&# I do mean both my husband and I.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Presenting as Shock Jocks… Or Bloggers?

Waxing UnLyrical

Much has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from Arik Hanson , Justin Goldsborough and Chuck Hemann to get you caught up.

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When #measurePR met Klout

Waxing UnLyrical

Last week, the special guest on #measurePR was Megan Berry of Klout. Given how vocal I’ve been about how problematic I find many elements of Klout , it was pretty decent of her to be willing to participate.

When Traackr Met MeasurePR

Waxing UnLyrical

It was a dark night, the moon sullenly refusing to come out from behind the clouds.

Costa Coffee: Why Isn’t Twitter Brewing?

Waxing UnLyrical

What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

On Love: Borne, Begotten and Blessed

Waxing UnLyrical

There are three things happening this weekend that make me a tad ruminative (and yes, that is a word, look it up ). My friend Priya Ramesh is getting married tonight. It is my maternal grandmother’s birth anniversary (that’s me with my grandma’s best friend).

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What Not to Do When Humanizing a Brand

Waxing UnLyrical

Guest post by Matt Krautstrunk. In the business world, professionalism is an asset. If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value.

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Nonprofits, Tell Your Stories: Rob Wu of CauseVox

Waxing UnLyrical

I attended the Nonprofit 2.0

CustomScoop Offers Free Media Monitoring for 100 Disaster Relief Orgs

Waxing UnLyrical

One of the best things. about being connected to other people in social media is when you get the chance to help them out. And when you get the chance to help them help other people, there is really nothing like it.

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Twitter and Guinea Pig Worry

Waxing UnLyrical

Guest post by Brian Meeks. As a rule I like to channel my inner bitterness into lengthy rants about social media transgression. If necessary, I will illustrate by making disparaging remarks about Justin Bieber or Snooki. Today I am filled, not with howler monkey angst, but guinea pig worry.

How to Best Work With a PR Pro

Waxing UnLyrical

This is Part 2 of a two-post series. In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C).

“Community Manager” Confusion

Waxing UnLyrical

Guest post by Maggie McGary. Are you confused. about what the difference is between “community manager&# and “social media manager?&# Or whether the two terms are synonymous? I know I am – and I am both a community manager and a social media manager!

Weekly Roundup: The Social Good Edition

Waxing UnLyrical

There is so much tragedy in the world. Every day, someone, somewhere is affected by it. From a social media standpoint, even if you can’t do anything physically, you can certainly earn some some social karma for yourself online.

Optimizing WordPress Excerpts for Maximum Clickability [Redux]

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. [I I originally published this post on April 21. This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it.

How Is Your Business Dressed?

Waxing UnLyrical

How you doin’? With a spate of warm days this past week, I’ve been wearing summer-ish clothes on days I don’t have business meetings.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

I first came across the folks at Traackr. when PRSA’s 2010 International Conference was held in DC last October. Actually, I didn’t come across them so much as they introduced themselves to me via Twitter and email, and asked to see if we could meet up since they’d be in town. As luck would have it, we weren’t able to meet in person, but we stayed in touch.

Crowdsourcing & Spec Work: Not a Great Rule of Thumb

Waxing UnLyrical

Guest post by Kirsten Wright. [Ed: Ed: Kirsten Wright had a strong reaction to my recent post on MycroBurst. Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. Here you have it.]. To start, what is spec work?

Is Crowdsourcing Really the Industry’s Dark Side?

Waxing UnLyrical

Guest post by Adam Weitz. [Ed: Ed: Apart from Kirsten Wright , Adam also responded on Twitter to my original MycroBurst post. Here is his guest post.]. “Oh, crap.&#. Those words jumped out of my mouth when I learned what crowdsourcing was.

Weekly Roundup: The Father’s Day Edition

Waxing UnLyrical

Admit it, you knew it was coming. With today being Father’s Day, of course I had to do an FD roundup! That’s my dad & me, Christmas 1999). Fun Friday: Top TV dads , by Joey Strawn. Why: self-explanatory. And I loved Cliff Huxtable.

The Magic That is Apple

Waxing UnLyrical

I was all tapped out yesterday. Monday was a hectic day, yesterday we had a really energetic #measurePR Twitter chat with Megan Berry of Klout (can’t wait for that recap, can you?),

Weekly Roundup: Catching Up

Waxing UnLyrical

I’ve just started catching up on my Reader (and I have a long way to go). It was inevitable, though; when I was at BlogWorld last week, I tried as much as possible to focus on the conference and all the wonderful people I met.

Delta Troop Fail - Consider the Bigger, Less Popular, Business Picture

Bad Pitch Blog

UPDATE: The YouTube video has been pulled down. But I''m leaving it in the code below. Delta has increased its allowance for checked baggage for military personnel. And I stand by my post. What do YOU think? First let''s note that I''m not here to defend Delta. But I''m also NOT here to join the Delta pile on. That''s too easy and I don''t need to add to a PR echo chamber that''s sure to set off an avalanche creating enough pressure to turn one of Delta''s PR people into a friggin'' diamond.

Weekly Roundup: Being Mindful

Waxing UnLyrical

Seven posts this week made me remember that it’s important of us to be mindful of who we are, what we do, whose lives we affect, how we conduct ourselves. When the “helping&# is helping your-self , by Valeria Maltoni.