PR Job Coach

JUNE 29, 2011

'Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world. Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries.

How To 202

How To Ethics Technology Education 202

Waxing UnLyrical

JUNE 1, 2011

For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important. So before we go any further, please know that this post is about a client campaign I’m working on. I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write

Twitter 110

Twitter Writing Facebook Social Media 110

Bad Pitch Blog

JUNE 13, 2011

'A common trap we can fall into with our work is projecting our own feelings, habits and beliefs about a brand/client onto the target audience. This is dangerous for a variety of reasons but most importantly it takes the customer out of the center of the work and leads work astray. Never Assume When it comes to the target audience, never assume. McDonald’s dealt with an unfortunate hoax recently that shows how susceptible people can be online.

SEO 76

SEO Engineering Web Consumer 76

Waxing UnLyrical

JUNE 14, 2011

Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it? I think it’s called “being punched in the stomach,&# or something like it. This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday.

Pitching 98

Pitching Newspapers Social Media Blogging 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

JUNE 7, 2011

I first came across the folks at Traackr. when PRSA’s 2010 International Conference was held in DC last October. Actually, I didn’t come across them so much as they introduced themselves to me via Twitter and email, and asked to see if we could meet up since they’d be in town. As luck would have it, we weren’t able to meet in person, but we stayed in touch.

System 90

System Twitter Facebook Examples 90

Waxing UnLyrical

JUNE 23, 2011

This is part of the Blogging for Grasshoppers series. I thought it had been a while since I’d done a BfG post, but I breathed a sigh of relief when I realized that, in fact, I had… even if it was a redux. Better than nothing, right? Image: Craig Walkowicz via Flickr, CC 2.0. Here are some more cool plugins for you to try out on your WordPress blog.

Blogging 87

Blogging Print Mobile Writing 87

Waxing UnLyrical

JUNE 9, 2011

When I was at BlogWorld. a couple of weeks ago, I spent quite a bit of time walking around the exhibit hall. That’s where I met up with Jordan, Jeremy and Jenna of Livefyre (does your name have to start with a “J&# to work at there?), got my mugshot taken with “Go Granny&# and generally felt happy that I was there and a part of this whole blogging thing.

Community 86

Community Blogging Facebook Examples 86

Waxing UnLyrical

JUNE 16, 2011

It was a dark night, the moon sullenly refusing to come out from behind the clouds. As Ken walked along the path less traveled, his thoughts meandered from the rancid pizza that was no doubt waiting on his front stoop (Papa John knew him well), the less-than pleasant conversation he’d had with his ex that morning, and what life would be like on a desert island.

Travel 82

Travel Twitter Course Writing 82

Waxing UnLyrical

JUNE 28, 2011

Last week, the special guest on #measurePR was Megan Berry of Klout. Given how vocal I’ve been about how problematic I find many elements of Klout , it was pretty decent of her to be willing to participate. As I anticipated, it was one of the Cyprus active chats, with a lot of people asking questions, sharing their own views and lurking as well.

Measurement 81

Measurement System LinkedIn Facebook 81

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Communications

Waxing UnLyrical

JUNE 13, 2011

I attended the Nonprofit 2.0 conference about 10 days ago, and it was a really great event; kudos to Geoff Livingston , Allyson Kapin and Shireen Mitchell for putting together not just a standing-room-only event, but one that was inclusive, highly interactive and chockfull of great ideas and takeaways for all. Geoff wrote a post a few days ago on how the question of “ how do I use Facebook and Twitter &# was refreshingly absent, and that was absolutely true.

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Nonprofit Community Meeting Video 80

Waxing UnLyrical

JUNE 18, 2011

There are three things happening this weekend that make me a tad ruminative (and yes, that is a word, look it up ). My friend Priya Ramesh is getting married tonight. It is my maternal grandmother’s birth anniversary (that’s me with my grandma’s best friend). And tomorrow is Father’s Day. On the face of it, these three things don’t have anything in common.

Corporate 79

Corporate Study Course Meeting 79

Waxing UnLyrical

JUNE 20, 2011

What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It seemed baffling, and Ray did an excellent job of identifying the benefits of having an official Twitter presence. It made me think about the largest company in the UK without a Twitter account.

Twitter 79

Twitter Retail Small Business Resources 79

Waxing UnLyrical

JUNE 15, 2011

Guest post by Matt Krautstrunk. In the business world, professionalism is an asset. If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. However, when it comes to branding, the opposite may be true. Consumers value personal, truthful conversation from companies.

Brand 78

Brand Branding Customer Service Twitter 78

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Crisis Management

Waxing UnLyrical

JUNE 3, 2011

Guest post by Maggie McGary. Are you confused. about what the difference is between “community manager&# and “social media manager?&# Or whether the two terms are synonymous? I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.

Community 78

Community Social Media Facebook Twitter 78

Waxing UnLyrical

JUNE 8, 2011

One of the best things. about being connected to other people in social media is when you get the chance to help them out. And when you get the chance to help them help other people, there is really nothing like it. So I’m very glad to help my friends at CustomScoop (I’m a former, not current client) spread the word about something very, very good they are doing.

Media 77

Media Local Crisis Government 77

Waxing UnLyrical

JUNE 2, 2011

This is Part 2 of a two-post series. In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

JUNE 12, 2011

There is so much tragedy in the world. Every day, someone, somewhere is affected by it. From a social media standpoint, even if you can’t do anything physically, you can certainly earn some some social karma for yourself online. So I’m going to point you to a few different places to do just that (I hope) this weekend and beyond. 1. Alice Pyne, a 15-year-old British girl who has terminal Hodgkin’s lymphoma , has a “bucket list&# that includes being a Twitter trending topi

Social Media 72

Social Media Trends Twitter Media 72

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Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Waxing UnLyrical

JUNE 6, 2011

This is part of the Blogging for Grasshoppers series. [I originally published this post on April 21. This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. And then, as luck would have it, that was the day of Amazon's EC2 outage. Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did.

SEO 71

SEO Engineering Blogging Google 71

Waxing UnLyrical

JUNE 27, 2011

How you doin’? With a spate of warm days this past week, I’ve been wearing summer-ish clothes on days I don’t have business meetings. On Thursday, I was wearing quite a simple but pretty strappy summer dress (nothing crazy, it’s a long dress), and I went down to my local gas station to get a couple sodas. As I went to the counter to pay, the owner looked at me and, in classic Joey Tribbiani style, said, “How YOU doin’?

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Skype Video Course Meeting 70

Waxing UnLyrical

JUNE 21, 2011

Guest post by Kirsten Wright. [Ed: Kirsten Wright had a strong reaction to my recent post on MycroBurst. Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. Here you have it.]. To start, what is spec work? Traditional spec work. This is usually done by new designers to get themselves experience and using “free” to outbid any other designers.

Web 68

Web Financial Meeting Print 68

Waxing UnLyrical

JUNE 24, 2011

Guest post by Adam Weitz. [Ed: Apart from Kirsten Wright , Adam also responded on Twitter to my original MycroBurst post. Here is his guest post.]. “Oh, crap.&#. Those words jumped out of my mouth when I learned what crowdsourcing was. Despite being relatively unknown at the time, I knew this trend was going to pose a threat to businesses like mine.

Web 66

Web Banking Small Business Software 66

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Communications

Waxing UnLyrical

JUNE 19, 2011

Admit it, you knew it was coming. With today being Father’s Day, of course I had to do an FD roundup! (That’s my dad & me, Christmas 1999). 1. Fun Friday: Top TV dads , by Joey Strawn. Why: self-explanatory. And I loved Cliff Huxtable. 2. 11 great last minute geeky Father’s Day gifts , by Matt Burns for CrunchGear. Why: what are you waiting for?

Course 64

Course 64

Bad Pitch Blog

JUNE 8, 2011

'UPDATE: The YouTube video has been pulled down. But I''m leaving it in the code below. Delta has increased its allowance for checked baggage for military personnel. And I stand by my post. What do YOU think? First let''s note that I''m not here to defend Delta. But I''m also NOT here to join the Delta pile on. That''s too easy and I don''t need to add to a PR echo chamber that''s sure to set off an avalanche creating enough pressure to turn one of Delta''s PR people into a friggin'' diamond.

Airlines 64

Airlines Customer Service Policies Travel 64

Waxing UnLyrical

JUNE 5, 2011

I’ve just started catching up on my Reader (and I have a long way to go). It was inevitable, though; when I was at BlogWorld last week, I tried as much as possible to focus on the conference and all the wonderful people I met. When I took a few days off after that, I was pretty much offline except for sharing some photos via Facebook, and then getting back to work this week, I needed to focus on, what else, work (!).

Case Study 60

Case Study Groups SEO Facebook 60

Waxing UnLyrical

JUNE 26, 2011

Seven posts this week made me remember that it’s important of us to be mindful of who we are, what we do, whose lives we affect, how we conduct ourselves. 1. When the “helping&# is helping your-self , by Valeria Maltoni. Why: offering to “help&# someone isn’t really help if the person you’re secretly hoping to help is yourself. 2.

Writing 45

Writing How To Resources Social Media 45

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Leadership

Waxing UnLyrical

JUNE 4, 2011

I’ve spent way too much time this morning (already!) on trying to figure out the Google +1 button. I received my invite a few days ago, but every time I tried to click through, I’d get to an error page. If that’s been happening to you as well, here is where you can grab your code. It’s pretty easy to install, but it took me a lot of time to get the placement where I wanted it.

Google 45

Google Video How To Social Media 45

Waxing UnLyrical

JUNE 29, 2011

All for one and one for all. I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. And not just participate as in talk a lot, but share interesting pieces of information, so that your community knows you’re not just in this for you; you’re in this for them as well.

Community 93

Community Tools Facebook Twitter 93

Waxing UnLyrical

JUNE 25, 2011

The first home. we bought was in a city called Antioch, Calif. As young couples are wont to do with their newly-acquired nests, we spent a lot of time fixing it up. And when I say “we,&# I do mean both my husband and I. My better half put up with all sorts of crazy notions I had, such as re-upholstering a pull-out Queen bed from scratch (I’d never upholstered so much as a footstool before), gamely joined in when I decided the family room should be painted what I can only now describe

Ethics 85

Ethics 85