February, 2011

How to Get Valuable Insight on Your Career and Digital Footprint

PR Job Coach

There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement.

Tools 182

Why Klout Should Not Be A Synonym For Influence

Waxing UnLyrical

Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are!

Hotels 111

Pay it Forward Friday

Bad Pitch Blog

Yesterday I visited my alma mater, The University of Dayton, and spoke to Professor Irene Dickey''s Internet and E-Marketing class. It was kind of surreal. While the campus has changed significantly in 20 years, it really hasn''t.

Look Before You Leap: Factors to Consider before Accepting a Job Offer

PR Job Coach

For certain we are enduring one of the worst job markets since the 1930s. Unemployment is still near double digits and we are now only seeing early buds of a recovery.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

In Public Relations, The Customer Is Your Media

Waxing UnLyrical

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0.

More Trending

Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology.

Authenticity: At The Core Of Smarter Social Networking

Waxing UnLyrical

Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#.

How To 103

Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. In other words, someone who’s going to pull the strings not too hard, not too light, but just right.

7 President’s Day Ideas For Social Media Junkies

Waxing UnLyrical

It’s the President’s Day weekend. here in the States, and you might be… planning to hit the stores to find great President’s Day deals, or. heading out of town for a long weekend, or. doing a lot of laundry, or. … fill in the blanks.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Injecting The Valentine’s Day Spirit Into Social Media

Waxing UnLyrical

Looking through WUL, I came across five ways to show Twitter love , that I’d written on Valentine’s Day two years ago. Not bad. As I re-read it, I asked myself if I would say the same things today.

Taking Time Off When You Work In Social Media

Waxing UnLyrical

Who covers for you when you go on vacation? I’ve asked a few people (inside and outside our organization) that question and they all had similar responses. No one. We’re masochists – myself included. We do one of two things.

Why I’m Not Renewing My PRWeek Subscription

Waxing UnLyrical

Last week. I received my third reminder from PRWeek that the time is coming for me to renew my subscription. Which, of course, made me start thinking: do I want to renew my subscription? Image: Marc Amos via Flickr, CC 2.0. Do I need to renew my subscription?

On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

This post has been about a year and a half in the writing. Yes, really! It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. I was flying Virgin America

An Ode To Monday

Waxing UnLyrical

You wake up to Monday; what will it bring? Hustle and bustle; and perhaps some stress; Perhaps a new client – do you hear “cha-ching”? More work than play… likely more than less. Someone will want to “pick your brain

Is Twitter For Bullies?

Waxing UnLyrical

Guest post by Mike Doman. I’m a little riled up … Articles like this annoy me. It’s not because it disagrees with my sensibilities (though it does), nor because I have a particular affection for Twitter (though I do).

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

I was going to try and have a post plugging today's #measurePR chat up early today… but then I realized it would be so much better if I was able to get the recap up instead. Right? So here I am! We had a great turnout for today's chat

Weekly Roundup: The Gerald Durrell Edition

Waxing UnLyrical

I don't know if you've read My Family and Other Animals by Gerald Durrell; almost everyone I've asked in the States hasn't. It's a crying shame if you haven't; I read it years and years and years (ok, I'll stop now) ago, and it's one of

Weekly Roundup: The Connection Edition

Waxing UnLyrical

Connecting with people. Connecting with brands. Using technology better… to connect and more. Using measurement better… to connect the dots. Connection, connection, connection. It’s all about connection. And it’s in your weekly roundup below.

The Libyan Revolution As Seen From Malta

Waxing UnLyrical

Guest post by Conway Wigg. It’s hard to believe. that just 18 days ago I was flying out of Tripoli and leaving it as a city in what appeared to be total tranquility. Everyone I had met in Libya was fully aware of events in Tunisia and Egypt and yet no one seemed to think it would happen there too.

The Decision

Waxing UnLyrical

I have a big decision to make. Should I, or should I not, watch the Super Bowl? I don't want to watch the Super Bowl. I have absolutely no interest in football. But I might have to park myself in front of the TV (be sure my laptop

Weekly Roundup: The Influence Edition

Waxing UnLyrical

We’ve talked a lot about influence this week. Who’s an influencer, what makes an influencer, yadda yadda yadda. More specifically, we’ve talked a lot about Klout. And clout. But mostly Klout.

Presidential Lessons On Living Longer

Waxing UnLyrical

There are probably a lot of things we can learn from our Presidents. Like how to age prematurely… … and that it’s a bad idea to swat flies on national TV… … and oh, so much more! But one of the most important things we can learn from the Presidents is how to live longer.