September, 2010

The Problem With PR

Waxing UnLyrical

Tweet. You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand

Five basics that still count. What's your score?

PR Job Coach

Social media platforms continue to proliferate and evolve at a fast clip. It was only a short six years ago that blogging and podcasting came into their own and only two years ago when Twitter and Facebook became the soup du jour. All of these platforms serve to bring people and communities closer together and allow more people to have a voice in those communities and in society at large. These platforms also have made job search and networking more efficient. It is a good thing!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.'s Rob Bresnahan and the Dim Bulb Pitch

Bad Pitch Blog

Rob Bresnahan is being outed for bad pitches. After seven pitches, distributed via email marketing software, I can assume that Rob is an Iditarod sled dog. These dogs are bred to run. It''s literally part of their DNA. If you let them, they''ll run until bones are sticking out of their fur.

Making The Most Of A Twitter Chat

Waxing UnLyrical

Tweet. Huddle, huddle, roil and muddle. I remember the first Twitter chat I attended. It was #journchat, one of the first, if not the first, Twitter chats created. Image: Maria Johnson via Flickr, CC 2.0. It drove me nuts

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Are You Happy?

Waxing UnLyrical

Tweet. A few days ago, I was on the phone with with someone very dear to me; someone I respect as a professional, and am proud to call friend. She recently launched her own business, which she was very excited about. This was her dream

More Trending

Weekly Roundup: Project Happiness

Waxing UnLyrical

Tweet. When I wrote yesterday's post, asking, “Are you happy?” I didn't expect to get the answers that I did. Image: Jordan Pérez Ordenez via Flickr, CC 2.0. I'm touched that the post struck a chord with so many people

Powwowing With Pepco on Social Media

Waxing UnLyrical

Tweet. I haven't been the biggest fan of my local energy company, Pepco, recently. Granted, we've had some pretty crazy weather… and that tends to send the power diving down the tubes. That, I understand. But what really started getting

MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

Tweet. I probably sound like a breathless teenager. But last week's #measurepr chat with Don Bartholomew was. Awesome. We continued our conversation on social media and ROI. Many new people joined (yay

Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Tweet. Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who's in customer service? I'm not a customer service “professional.” We all are

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Tweet. This is a guest post by Herwin Icasiano. I didn't receive any YouTube vlogger recommendations from you all, but that probably means you want to hear more about vloggers that I like! Image: Jixar's Flickrstream, CC 2.0.

When Clocks And Calendars Collide

Waxing UnLyrical

Tweet. My body clock jogs me awake. The calendar turns to another day. Fall sets in in the Western Hemisphere. telling me where and when I am. My brain obediently responds, yet my essence is tugged by the magnet of memory

Skype 63

Get PR Measurement Off The Island

Waxing UnLyrical

Tweet. Seeing as how I've been ill for the last several days (sinus infection, burn on arm, you don't want to go there), my blogging took a back seat to lying on the couch (or bed), feeling sorry for myself and immersed in a Lost

Playing With

Waxing UnLyrical

Tweet. I've been playing with recently myself and love it for all the reasons Neville Hobson listed below. I figured, why try to reinvent the wheel? For anyone who's asking, “Why?” here's your answer

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Nice writeup on aka @SmallRivers from @jangles.

Waxing UnLyrical

Tweet. I've been playing with recently myself and love it for all the reasons Neville listed below. I figured, why try to reinvent the wheel? For anyone who's asking, “Why?” here's your answer. Amplify'd from www.nevillehobson.

Weekly Roundup: Time and Space

Waxing UnLyrical

Tweet. Time, space, and how we inhabit the two have been a bit on my mind lately. Image: Brisbane Falling via Flickr, CC 2.0. Not that they're normally too far from it – because everything we do is a function of time and space