November, 2014

Launching Women Worldwide Podcast With Host, Deirdre Breakenridge

PR Expanded

On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows.

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Getting inside the brain of Shonali Burke


There are PR folks who get it; then there are PR folks who get it. Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions … Continued.

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What the Electric Golf can teach you about Innovation

Ronn Torossian

Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Creating a Content Strategy for B2B & B2C Marketing Success


If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

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More Trending

PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

PR Expanded

A Guest Post By Rebecca DeLuca. On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event.

How to moderate a panel like a PRoooohhh


Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check. Extra phone charger. Check. Priority boarding access? Notsomuch. But hey, we’re on a budget. From New York to San Francisco – and any city in between with a … Continued.

How To 358

4 Ways to Increase your Value this Holiday Season

Ronn Torossian

Ronn Torossian shares several key strategies – to help increase your brands value this Holiday Season. The holidays are upon us, and everyone is thinking about ANYTHING but work.

Uber Flap Shines Harsh Light on Tech Journalism

Flack's Revenge

Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The episode brought more negative attention to Uber.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Blogger Outreach Versus Media Relations: What Marketers Need To Know


According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

Editor’s note: This is a guest post by Louis Hayes, a police officer in the Metropolitan Chicago area. It’s an important piece that discusses a topic that is often seen as controversial. Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast.

The Year of the PR Tech Tester

PR Expanded

We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc.

Words words everywhere words


If you think about it from an extremely fundamental standpoint, words are likely considered the cornerstone of PR. How one positions them against each other, strings them together, decides how to use or not use them: all are important aspects … Continued.

How To 326

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Above The Noise

Rock the Status Quo

I’m thrilled to announce my newest book, Above The Noise. Barring issues, it should hit bookshelves in the first half of 2015.

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In the new “Curate or Perish” World, what’s a Flack to Do?

Flack's Revenge

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” ” You may get a confused look; tell them that they have come to the right place and you really want to know.

Caine’s Arcade: How Powerful Storytelling Can Make a Difference


Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

TCIP #025 – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel

Melissa Agnes

Welcome to episode #025 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Canada’s Anti-Spam Legislation (CASL) is a Federal legislative regime that came into force in Canada on July 1, 2014.

Don’t Quit Facebook Yet

Shift Communications

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics.

The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

After 600+ posts, I feel that I’ve honed my voice. Of course, that doesn’t mean that every post hits the mark (or even gets horse-shoe close). Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications.

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it. Then, adding sprinkles to your sugar-free poop cupcake, your client just asked the age-old question, “ What have you done for me in the last five minutes? ” Yikes. It’s no time to sit back and relax, or be over-confident. Post by Nadia Cakes. So, what can you do next?

Shannon Meehan: The Sequel


As you may recall, we recently blogged about photographer extraordinaire, Shannon Meehan. Whether she is shooting food or architecture or all subjects in-between, we think her unique approach to digital storytelling is always amazing. Yup, we’re big fans of her work. And we were thrilled to discover that Shannon has applied for the World Nomad’s Peruvian Amazon Photography Scholarship. It’s a great opportunity and she’s the perfect candidate. Check out the link to her entry.

A 2-Minute Public Speaking Hack Using Body Language


A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners.

TCIP #024 – The Illinois Model with Louis Hayes

Melissa Agnes

Welcome to episode #024 of The Crisis Intelligence Podcast, with Melissa Agnes and Louis Hayes. Louis Hayes is a police officer in the Metropolitan Chicago area.

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Everything is Measurable in PR

Shift Communications

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Virtually everything in marketing, advertising, and PR is measurable.

McDonald’s Serves Up Failure and Fries in Business Storytelling

Ishmael's Corner

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong.

Snack on This: Be in the Moment

Rock the Status Quo

Yesterday, I watched my son enroll in college. The week before, I watched get out of my car to start his first day of high school, shaken by the tsunami of change in his life.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication.

Blogger Outreach: 4 Questions Marketers Need To Ask Their PR Firm


Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service.

The Biggest Crisis Management Lesson from the Jian Ghomeshi Scandal

Melissa Agnes

The Jian Ghomeshi scandal is an interesting crisis to watch unfold. Not only do new facts keep coming to light, but there is an important lesson to learn from Ghomeshi’s own actions within this crisis.

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers.

Five Business Storytelling Lessons in a 75-second Video From Canal+

Ishmael's Corner

I came across this video “Never Estimate the Power of a Great Story” back in 2009. Colleague and client Wendy Zajack recently brought the video to my attention again.