Deirdre Breakenridge
NOVEMBER 19, 2014
'On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows. At the same time, when women are underrepresented in the media, our initiative helps women to gain valuable media skills.
Onclusive
NOVEMBER 3, 2014
'There are PR folks who get it; then there are PR folks who get it. Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions … Continued.
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Ronn Torossian
NOVEMBER 4, 2014
'Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric. The post What the Electric Golf can teach you about Innovation appeared first on Ronn Torossian 5W Public Relations CEO Blog.
ReimaginePR
NOVEMBER 13, 2014
'Nothing can hold back people determined to make a difference through the power of story. The United Way of Greater Portland gets it. They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories fro
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Melissa Agnes
NOVEMBER 19, 2014
'Editor’s note: This is a guest post by Louis Hayes, a police officer in the Metropolitan Chicago area. It’s an important piece that discusses a topic that is often seen as controversial. Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. If you’re in law enforcement or emergency management, I highly recommend the listen.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
NOVEMBER 11, 2014
'A Guest Post By Rebecca DeLuca. On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.
Onclusive
NOVEMBER 13, 2014
'Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check. Extra phone charger. Check. Priority boarding access? Notsomuch. But hey, we’re on a budget. From New York to San Francisco – and any city in between with a … Continued.
Ronn Torossian
NOVEMBER 24, 2014
'Ronn Torossian shares several key strategies – to help increase your brands value this Holiday Season. The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are hard at work trying to balance family, fun, and work, others are unknowingly preparing [.]. The post 4 Ways to Increase your Value this Holiday Season appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Polaris
NOVEMBER 25, 2014
'If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Melissa Agnes
NOVEMBER 23, 2014
'Welcome to episode #025 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Canada’s Anti-Spam Legislation (CASL) is a Federal legislative regime that came into force in Canada on July 1, 2014. This new anti-spam legislation applies to every person and organization communicating electronically to Canadians. This means that whether your organization is located in Canada or not, this legislation applies to you – and includes some pretty hefty consequences for non-
Flack's Revenge
NOVEMBER 21, 2014
'Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The episode brought more negative attention to Uber. Some took it as an opportunity to explore the reporting practices of those who cover the tech sector.
Deirdre Breakenridge
NOVEMBER 26, 2014
'We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. When you familiarize yourself with technology, you’re taking the time get educated so that you can take new knowledge into your organization.
Onclusive
NOVEMBER 20, 2014
'If you think about it from an extremely fundamental standpoint, words are likely considered the cornerstone of PR. How one positions them against each other, strings them together, decides how to use or not use them: all are important aspects … Continued. Musings Dictionary.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Rock the Status Quo
NOVEMBER 12, 2014
'You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it. Then, adding sprinkles to your sugar-free poop cupcake, your client just asked the age-old question, “ What have you done for me in the last five minutes?
Polaris
NOVEMBER 17, 2014
'According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved.
Melissa Agnes
NOVEMBER 16, 2014
'Welcome to episode #024 of The Crisis Intelligence Podcast, with Melissa Agnes and Louis Hayes. Louis Hayes is a police officer in the Metropolitan Chicago area. He’s also responsible for developing The Illinois Model, which is a systematic way of looking at police operations based on solving problems. The Illinois Model takes the common threads of how law enforcement responds to and handles any type of police call and puts it into a universal process that works in a non-linear environmen
Flack's Revenge
NOVEMBER 17, 2014
'If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If they say: “Getting you media coverage, building visibility,” or some such, you should politely show them the door. The reason is that any agency worth its salt knows that press coverage will happen.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
ReimaginePR
NOVEMBER 5, 2014
'As you may recall, we recently blogged about photographer extraordinaire, Shannon Meehan. Whether she is shooting food or architecture or all subjects in-between, we think her unique approach to digital storytelling is always amazing. Yup, we’re big fans of her work. And we were thrilled to discover that Shannon has applied for the World Nomad’s Peruvian Amazon Photography Scholarship.
Shift Communications
NOVEMBER 21, 2014
'Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles , according to statisticians.
Rock the Status Quo
NOVEMBER 16, 2014
'I’m thrilled to announce my newest book, Above The Noise. Barring issues, it should hit bookshelves in the first half of 2015. It’s all about how to build an online marketing strategy based on clarity of messaging, positioning and target audience – then using that clarity to create trust, value and reputation within the right target market so you can… rise above the noise!
Polaris
NOVEMBER 20, 2014
'Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Every small, personal story has something of the universal in it, and when the story is well told, it can spread rapidly and change lives in surprising and unexpected ways. Let me tell you about one such story.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Melissa Agnes
NOVEMBER 3, 2014
'The Jian Ghomeshi scandal is an interesting crisis to watch unfold. Not only do new facts keep coming to light, but there is an important lesson to learn from Ghomeshi’s own actions within this crisis. Editor’s note: This post discusses this scandal from a crisis management standpoint only. Within this post, I will not specifically discuss the allegations of sexual abuse against Ghomeshi.
Communications Conversations
NOVEMBER 17, 2014
'Recently, I made a decision with a client of mine: I was going to pick up the phone and call her once a week (at least). As with most clients, I conduct most of my business with clients via email. I provide updates via email. I share files. I provide advice. But, I typically don’t spend a lot of time on the phone with clients (at least one-on-one; we have lots of status and planning calls).
Ishmael's Corner
NOVEMBER 4, 2014
'Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling.
Shift Communications
NOVEMBER 5, 2014
'One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Rock the Status Quo
NOVEMBER 13, 2014
'Yesterday, I watched my son enroll in college. The week before, I watched get out of my car to start his first day of high school, shaken by the tsunami of change in his life. The day before that – I swear it was just the day before – I watched his three-year-old self race across the floor at daycare screaming “MOMMY!!!!!!!!” at the top of his lungs, as if he hadn’t seen me in weeks, instead of just four hours before.
Polaris
NOVEMBER 22, 2014
'A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business.
Melissa Agnes
NOVEMBER 12, 2014
'Post by David Van. The most important thing I’ve learned in my years as a crisis management professional is that most crises are avoidable. Yet companies still gamble with their reputation. I have advised on hundreds of crises and after nearly every one the client wants to know how and/or why the crisis occurred. So after conducting many ‘post mortems’ what became very apparent is that, in most cases, the crisis that did occur could have been predicted and therefore avoided altogether, or
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