Ronn Torossian
JULY 15, 2020
Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject. At the same time, PR embargos are challenging to implement. Journalists feel obligated to publish a story […].
The Resolution Blog
JULY 22, 2020
“Are these numbers good? Or bad? Give me a clue!” “Why is that number so big? I don’t understand it. Or believe it.” “Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […]. The post 20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers. appeared first on PR Resolution — by CoverageBook.
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Cision
JULY 23, 2020
As PR and comms professionals, what should we help brands measure? Which metrics matter?
ImPRessions - Crenshaw Communications
JULY 30, 2020
Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. But tech PR takes things to a different level because of its constant innovation and dominance of the news.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Business Wire
JULY 14, 2020
Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Awario
JULY 6, 2020
KFC and Popeyes have long been the stars of the fast-food scene. While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them.
Onclusive
JULY 27, 2020
Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance.
Cision
JULY 1, 2020
Whether an organization opts for action or inaction on any given societal issue, corporate leaders and spokespeople should know how to communicate the choices it makes.
ImPRessions - Crenshaw Communications
JULY 1, 2020
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. In addition to doing the proper research and targeting the right journalists, there are other ways to draft a pitch that will actually be read: Make subjec
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Business Wire
JULY 30, 2020
If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.
Ronn Torossian
JULY 28, 2020
After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before deciding on a “live” tour comeback. Once on the road again, Elvis sported a ring and necklace with the […]. The post TCB: Taking Care of Business appeared first on.
Prowly
JULY 29, 2020
Financial services brands spent over $15 billion in advertising in 2019, up 18.8% year-on-year. A large percentage of this amount goes to media coverage that includes finding and working with journalists and reporters. Whether you run a big financial organization or a fintech startup, you will need a solid finance press list to get your […]. The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.
The Resolution Blog
JULY 9, 2020
Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
JULY 30, 2020
We dove into the data to show PR and comms pros the stats that can help them do their jobs better, including best times and days to distribute a press release, and more.
ImPRessions - Crenshaw Communications
JULY 10, 2020
PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends.
Business Wire
JULY 7, 2020
One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no.
Ronn Torossian
JULY 27, 2020
That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more acute after the pandemic was declared as more consumers not only searched online but also tried […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Prowly
JULY 22, 2020
Press releases are similar, yet different. Getting the small nuances right may be crucial to having a successful international press release. Enterie – a network of international PR agencies – has asked their partner agencies how sending a press release looks like in their country, and present their answers in this article. A good press […].
The Resolution Blog
JULY 2, 2020
Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. But this opens another door of confusion – there are so many terms and phrases to get your head around – some you need to know, but some are only applicable to […]. The post Glossary of social media measurement terms appeared first on PR Resolution — by CoverageBook.
Cision
JULY 15, 2020
Listening to more podcasts lately? We've got some recommendations to check out and add to your queue!
ImPRessions - Crenshaw Communications
JULY 14, 2020
With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Ishmael's Corner
JULY 27, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. “You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.” Bryan Glick, Editor-in-Chief, Computer Weekly In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including.more.
PR for Anyone
JULY 15, 2020
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that could be asked. Specifically for television, I talk about how to lead an interview if the host is having an off day and isn’t taking you through the segment.
Prowly
JULY 24, 2020
With over a decade of experience, New York-based Lindsay Tigar is an established lifestyle and travel journalist. Her on-location travel stories, attention to detail, beautiful imageries, and unique perspective will take you through a magical adventure. Tigar’s work has made appearances in many media outlets like Vogue, USA Today, National Geographic, and many more.
Agility PR Solutions
JULY 14, 2020
No one likes to get bad news and, more importantly, no one likes to give bad news, especially to their boss. In the military, like business, no one likes to be surprised by bad news and no one like to deliver bad news. In the COVID-19 business world, bad news comes too often. Delivering bad news in an […]. The post A hard job made easy: 5 tips for delivering bad news to your boss appeared first on Agility PR Solutions.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Cision
JULY 17, 2020
Diversity and inclusion initiatives have been brought to the forefront for brands in recent weeks. Here are key takeaways from an expert perspective on how to craft, implement and sustain them.
ImPRessions - Crenshaw Communications
JULY 6, 2020
Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. Yet crafting a winning entry for a professional award can be daunting.
Ishmael's Corner
JULY 19, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?
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