May, 2018

Starbucks Settles with Ousted Customers

Ronn Torossian

When two black men were arrested and forcibly removed from a Philadelphia Starbucks coffee shop for the offense of not ordering coffee, a single decision by a single manager thrust the entire brand into a national PR crisis.

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Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

Tech PR is usually not about life or death issues. Yes, we do start revolutions – but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however.

Ethics 156

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Brand Managers, Avoid These 5 Twitter Mistakes

Flack Me

Category: Flack Me Summary: Your business probably already has a Twitter account, and your feed should be a picture-perfect representation of your company’s desired image

9 Ways To Up Your PR Game

Onclusive

Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to turn an event into several months’ worth of content for your business

PR Warrior

It’s great to blog, create podcasts and publish videos to YouTube. But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have… MORE.

More Trending

How to advance your PR career

PR Daily

Rising to the top of PR is tough. There’s nothing task-driven about it. Ultimately, you’re judged by what you have created, not by what you’ve shared. And, it’s not just about creating great stories for your clients. it’s also about what you decide to create for yourself.

How To 170

Why PR and Marketing is a marathon, not a sprint

PR in High Definition

“That’s going to be awesome!” Finally, you’ve got it, the idea that is going to blow your customers away and propel the brand into being a household name…. Or will it? As PRs and marketers, we are programmed to jump on potential opportunities and new trends. But being so het up about trying something different and new, may mean we fail to deliver what our customers and audience are actually looking for.

Three Ways You Can Benefit from #PRSSA

PR Expanded

A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. I joined the Public Relations Student Society of America (PRSSA) as a second semester freshman after developing an interest in public relations.

How to Generate More B2B Leads with 6 Easy Strategies

B2B PR Sense

How effective is your B2B lead generation strategy ? We frequently hear from clients that their lead generation isn't producing the number of leads they need. To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… MORE. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? appeared first on PR Warrior | Trevor Young.

Influencer Marketing: Tips for Working with Instagram Influencers

Ronn Torossian

Creating a buzz on your Instagram feed isn’t always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz.

How CEOs Should Use Data In A PR Crisis

Onclusive

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis.

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Mom’s Wisdom Makes Good PR Advice

ImPRessions - Crenshaw Communications

Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? In case you never noticed, moms generally handle PR duties for families. They’re the most concerned with public perception, social responsibility, and community relations.

Tools 210

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR 2.0 for Communicating Research

PR Expanded

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story : “truth is no longer dictated by authorities, but is networked by peers. For every fact there is a counterfact.

How to get through the media monitoring minefield.

The Resolution Blog

Whether you have coverage coming out your ears?—?or or only have a few pieces per week, finding and tracking each piece of coverage is very important. This handy guide provides tips from choosing a company and setting up search times to creating your PR trackers.

How To 156

The importance of developing a culture of content in your organisation

PR Warrior

For an organisation to effectively become its own media channel, it’s important to (over time) start developing a culture of content internally.

Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry

Ronn Torossian

According to experts, it could be time for banking companies to sound the alarm. Big technology companies like Apple, and Amazon could be on their way to change the way we look at finance forever.

Investor Relations: Your Earnings Are Out, Now What?

Onclusive

Three essentials of measuring your financial earnings news and developing the right message.

How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years.

How To 198

Four Ways to Stay Curious & Creative in Our Digital World

PR Expanded

A Guest Post By Abby Bacardi, American University Student, PR Expanded Blog Post Winner. The role of technology in our digital age is more apparent than ever.

The No. 1 PR mistake you should avoid

PR Daily

Many companies are no strangers to public relations disasters. Mistakes happen, and when you’re a successful brand, those mistakes are very public, fueled by the voracious appetite of social media. Yet, there are quiet mistakes happening behind the scenes that don’t get a lot of press.

Energy 149

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social.

Too Risky to Unfollow? You Can Now” Instagram Mute Friends You No Longer Want to See

Ronn Torossian

For social media users and marketers who no longer want to see pictures of cats and coffees on their news feed, there’s a new feature rolling out.

B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you're not alone. But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. A lot of people in different countries use the Internet in order to look at different places in the world. The pictures of foreign places are now spread all over social media.

Study 204

How marketers are adapting to Facebook’s changes

PR Daily

Discerning how technology companies are going to change their offerings is usually difficult. Most of the time, firms will make vague statements (like Google) or remain completely silent (like Apple). That’s not the case with Facebook’s News Feed.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan.

Successful Influencer Marketing Campaigns

Ronn Torossian

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let’s take a look at a company called Little Sapling Toys.

15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer.

B2B 235

Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary.