November, 2015

article thumbnail

Publix Is Great At Public Relations… And To Their Employees

Ronn Torossian

In NYC, Publix isn’t a big deal. But if you are from the Southeast, particularly Florida, Publix is a little slice of heaven disguised as a grocery store. And when a new location opens, that’s occasion for big news. Recently, residents of Central Florida and Northern Alabama both got new Publix stores. Both openings made huge local news. Here’s why …When George Jenkins founded the first Publix store in the 1930s, he began a longstanding commitment to service and trendsetting his legions o

Employee 150
article thumbnail

Can You Teach Creativity? The #PRStudChat Community Shares Insights

Deirdre Breakenridge

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reverse That Content $H#t

Onclusive

For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.” *dismissed, made to feel inferior, downgraded, lower in rank/status But now, ladies and gents, the tides are a’shifting (not sure what accent I’m going for here, but it’s really working for me right now)…ahhh yes, PR […].

Education 286
article thumbnail

TCIP #055 – Life’s Most Important Question with Brian Willis

Melissa Agnes

Welcome to episode #055 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. The law enforcement industry has been struggling through a lot of heat lately. Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Business vs. Pleasure: Should Brands Befriend Influencers?

Cision

It’s easy to be swept away by the influencer marketing tide. It’s the “it” thing right now. All sorts of articles exist about finding influencers and vetting them (including ones I’ve written), but they may neglect a critical truth: influencers are meant to be friends. And in a friendship, both parties benefit. It isn’t about what does you the most good, though that is important from a branding and business perspective.

Brand 152

More Trending

article thumbnail

You Know PR is the Right Career for you when…

Ronn Torossian

Certain people just seem to fit in their careers like a piece of a puzzle fit perfectly into place- but how to know if something is right for you? Picking the right career can mean the difference between a dead end job and a dream job, so it is incredibly important to find a career [.]. The post You Know PR is the Right Career for you when… appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Blogging 163
article thumbnail

The #PRStudChat Community Discusses Creative #PR on November 17th

Deirdre Breakenridge

On Tuesday, November 17th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that: Leverages data to create

article thumbnail

5 Reasons To Embrace Video Content Now

Onclusive

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […].

Video 237
article thumbnail

Singles’ Day on Chinese Social Media

Flack's Revenge

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com , Reuters and the New York Times. The post is about Singles Day (11/11), which started out as a Chinese holiday but has grown into an international phenomena.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

5 Common Misperceptions of Social Customers

Cision

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive.

article thumbnail

40 PR tips that will super-charge your career

The Resolution Blog

1. Commentary not required. Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! 2. Secure coverage on the biggest publisher. Watch our video to find out how to make your PR coverage more visible on Google. 3. We love [link].

eBook 158
article thumbnail

What Bernie’s Success can Teach you About Management

Ronn Torossian

Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential race. We’re talking about Bernie’s impact on Formula One auto racing. Ecclestone, in case you were [.]. The post What Bernie’s Success can Teach you About Management appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Blogging 150
article thumbnail

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. Berst, Producer, Co-Writer. A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. A production is always looking for money to keep it moving forward. When feature documentary Pioneers in Skirts needed to raise the funds to finish production of the film, and begin the efforts of transitioning into post-production, the producers lau

Film 300
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

3 Keys to the Virtuous PR Cycle

Onclusive

When it comes to PRTech, there are two key components to achieving success in this new world order: Technological investment and human capital. The problems tend to arise when PR loses sight of the human component and only focuses on the shiny, new tools in the PRTech ecosystem. Technological innovation is powerful, but all the […].

article thumbnail

10 Horrible PR Personalities

PR Matters

One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms. Keep them in mind before you sign the dotted line. You’ll stand a greater chance of keeping your sanity and reputation intact.

article thumbnail

How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. You now have a different, more exciting challenge. Why should your company or agency use social influencers and native content in your PR strategy? Changing Habits. TV viewerships is down 17 percent among millennials ( Nielsen ). However, they are not viewing less content.

Pitching 206
article thumbnail

futureproofing.now

The Resolution Blog

I’m feeling inspired. The reason? PR teams are buzzing right now. In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s working. The PR industry, especially in the UK has been guilty of negative navel-gazing in the past. We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doe

eBook 131
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Ask Your PR Agency for a Story, Not a Press Release

Polaris

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. While many marketers and owners typically ask for one, a news release is neither essential nor needed … although it’s often helpful.

Agency 177
article thumbnail

You Know You’re a Social #PR Superhero If…

Deirdre Breakenridge

A Guest Post By Shonali Burke, Social PR Strategist, Trainer and Teacher. You know you’re a superhero if … You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else.

Training 302
article thumbnail

PR Pro Showcase: Shonali Burke

Rock the Status Quo

Photography by Cade Martin. If you don’t know Shonali, she is a PR consultant and incredible PR educator on the faculty of The Johns Hopkins University ( she teaches at Rutgers University, too! ). Shonali just launched a brand spankin’ new program called Social PR Launchpad – go check it out or see the image below for details. It’s completely free and sounds pretty terrific!

Crisis 198
article thumbnail

Clients named as finalists in five national awards

Engage PR

Business award entries project managed and written by Engage PR have been shortlisted for five national awards this month. Aberdeen-based Infinity Partnership has been selected as finalists at the British Accountancy Awards in the Independent Firm of the year – Scotland category. In addition, the firm’s client manager Greg Houston has been shortlisted in the New Practitioner of the Year category.

article thumbnail

Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

article thumbnail

5 Reasons Email Is Key for Communication in 2016

Cision

“Email is the cockroach of the Internet.” – Stuart Butterfield, co-founder, Slack. (Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. The argument for diversification of and focus on different (newer, shiny, social) communication platforms is complex: for every advantage there is an equally compelling disadvantage.

article thumbnail

Chrome extensions to make your life better

The Resolution Blog

Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the exciting aspects of PR. In this quest we’ve recently created the 'Coverage Book Clipper' Chrome extension, enabling you to avoid the faff of constantly copying and pasting your brilliant coverage URLS ready to be imported into coveragebook.com.

Pinterest 120
article thumbnail

7 Ways to Know if You Are a Public Relations Pro or Piker

ISEBOX

I’ve had the opportunity to work with dozens of public relations and communications professionals, as a client and partner. Most of them are impressive, hardworking and creative. I’m not quite sure how they manage so many tasks. However, on occasion, I spot a piker. A term begrudgingly used for a person who’s “not a player” or “small time”. Here are the fastest ways that YOU can determine if you are a communications player, or a piker- and how you can make the jump to the “big time”. 1) You have

article thumbnail

15 Digital Skills for PR & Marketing Pros

The Proactive Report

DOWNLOAD THE PDF. GET THE FREE 15 LESSON EMAIL COURSE.

Marketing 153
article thumbnail

7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

article thumbnail

Building the Plane Mid-Flight: SHIFT’s New Website

Shift Communications

Maybe nobody cares about websites anymore. Maybe we ought to have forgone a website upgrade and instead focus exclusively on our social channels? Maybe a mobile-only site? Call me old school, but I think a cool, clean, compelling corporate website is still an important part of any company’s approach to the marketplace. It’s a brochure, a cultural touchpoint and an ideal place for not only aggregating content in one spot but also for measuring how effective your efforts have been in wooing prospe

article thumbnail

Seven Issues That Can Crush Today’s Business Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1.

Writing 65
article thumbnail

Be The Signal, Not The Noise On Social Media

Cision

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. But how can PR professionals catch reporters’ attention when social media makes it easy for anyone, anywhere to reach out with a story lead?