November, 2015

You Know You’re a Social #PR Superhero If…

PR Expanded

A Guest Post By Shonali Burke, Social PR Strategist, Trainer and Teacher. You know you’re a superhero if … You understand the importance of smart listening.

Reverse That Content $H#t


For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.”

PR Pro Showcase: Shonali Burke

Rock the Status Quo

Photography by Cade Martin. If you don’t know Shonali, she is a PR consultant and incredible PR educator on the faculty of The Johns Hopkins University ( she teaches at Rutgers University, too! ).

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How PR Fits Into the Sales Funnel


When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact on the top of the funnel cannot be denied, this association does not fully encapsulate the impact PR has throughout the buyer’s journey in today’s digitally-driven landscape.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Ask Your PR Agency for a Story, Not a Press Release


Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds.

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More Trending

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

PR Expanded

A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. Berst, Producer, Co-Writer. A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing.

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3 Keys to the Virtuous PR Cycle


When it comes to PRTech, there are two key components to achieving success in this new world order: Technological investment and human capital. The problems tend to arise when PR loses sight of the human component and only focuses on the shiny, new tools in the PRTech ecosystem.

Babbler seeks to be the social network for media relations

PR Daily

Niche social media platforms are nothing new, but nothing has really taken hold as the social media platform exclusively for media relations. Help a Reporter Out, Muck Rack and other similar services have certainly come close, but there’s no function within them to maintain a network. Babbler.

How to Structure Your Content in WordPress


A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure to your content.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Handling Social Media Complainers

Rock the Status Quo

Trolls. Complainers. Haters. They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. The topic is top-of-mind this week due to our recent #PRprochat ( get the transcript here ).

The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website.

Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient.

5 Reasons To Embrace Video Content Now


In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.

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7 ways to ensure your press release won't get covered

PR Daily

This story was originally published on PR Daily in November 2014. The explosion of information we need to deal with each day is making it harder to find new products, services, or people who can help make our jobs—and lives—easier.

How to Establish Brand Identity: Top Tips From Jeff Barrett


When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These associations aren’t by accident. These brands work hard to give off just the right impression to their audiences.

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Of Immoderate Moderators and Paranoid Pols

Flack's Revenge

Is the press really the enemy? That was Nixon’s line – and I was in a Nixon frame of mind, having just finished the excellent book Crooked by Austin Grossman.

Media Training in Minutes: The Pre-Interview Prep Call

Rock the Status Quo

Finding time for media training can be difficult. It’s one task on a massive to-do list. However, some of the best value-adds we can bring to a client relationship take virtually no time at all. Seconds, even. These, for instance: Sending readership demographics right before an interview.

The Citizen Analyst Manifesto, Part 1: Introduction

Shift Communications

At a recent IBM Watson Analytics event, I heard a term which has captivated me ever since: the rise of the citizen analyst. The citizen analyst is the individual who has access to powerful, modern tools of analysis.

Instinct: What Public Relations Can Learn from the Wild

Sword and the Script

Note: This is a contributed post by Samantha Virgil , an intern with NYC-based Spector PR. . You’re absolutely in love with your dog, your pet fish or caged bird, but have you ever wondered what you can learn from animals beyond loyalty and compassion?

How to identify weaknesses in your writing

PR Daily

This story was originally published on PR Daily in November 2014. I spoke with a coaching client last week about bad writing. Here's what we decided: Most writing is neither bad nor good. The majority lies somewhere in the middle. Whether you, the reader, like it, boils down to taste.

5 Tips to a Successful PR Pitch


Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story.

You Know PR is the Right Career for you when…

Ronn Torossian

Certain people just seem to fit in their careers like a piece of a puzzle fit perfectly into place- but how to know if something is right for you? Picking the right career can mean the difference between a dead end job and a dream job, so it is incredibly important to find a career [.]. The post You Know PR is the Right Career for you when… appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian 5WPR CEO Entrepreneur Public Relations

Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice. When we heard about 'StoryWorks' at Ketchum, an integrated and agile team operating like a news room we had to find out more.

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity.

How PR can Integrate Industry Reading Efficiently into Workflow

Sword and the Script

by Frank Strong. Industry reading.” Those are two words that have no business on a PR agency’s invoice. What client wants to pay for “reading?” Is there a metric attached – reading at so many words per minute? Or a knowledge measurement – a test of information retention?

10 horrible PR personalities

PR Daily

One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms.

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3 Reasons Why Social Media Influencers Make Powerful Brand Partners


Who would you rather have promoting your products or services: Kim Kardashian or Michelle Phan? Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses.

The Essence and Nature of Wise Counsel

PR Job Coach

hare on Twitter As POTUS Rona ld Reagan once coined, "There you go again."

Publix Is Great At Public Relations… And To Their Employees

Ronn Torossian

In NYC, Publix isn’t a big deal. But if you are from the Southeast, particularly Florida, Publix is a little slice of heaven disguised as a grocery store. And when a new location opens, that’s occasion for big news. Recently, residents of Central Florida and Northern Alabama both got new Publix stores. Both openings made huge local news.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time.

40 PR tips that will super-charge your career

The Resolution Blog

Commentary not required. Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Secure coverage on the biggest publisher.

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Tips for successful digital marketing measurement

PR Daily

Sixty percent of social media marketers say measuring social media's ROI is their biggest challenge. Only 21 percent of content marketers say they successfully measure ROI, and just half of all social media marketers say data inform their organizations' social media strategies.