November, 2015

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

PR Expanded

A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. Berst, Producer, Co-Writer. A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing.

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Reverse That Content $H#t


For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.”

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PR Pro Showcase: Shonali Burke

Rock the Status Quo

Photography by Cade Martin. If you don’t know Shonali, she is a PR consultant and incredible PR educator on the faculty of The Johns Hopkins University ( she teaches at Rutgers University, too! ).

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How PR Fits Into the Sales Funnel


When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact on the top of the funnel cannot be denied, this association does not fully encapsulate the impact PR has throughout the buyer’s journey in today’s digitally-driven landscape.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Ask Your PR Agency for a Story, Not a Press Release


Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds.

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More Trending

You Know You’re a Social #PR Superhero If…

PR Expanded

A Guest Post By Shonali Burke, Social PR Strategist, Trainer and Teacher. You know you’re a superhero if … You understand the importance of smart listening.

3 Keys to the Virtuous PR Cycle


When it comes to PRTech, there are two key components to achieving success in this new world order: Technological investment and human capital. The problems tend to arise when PR loses sight of the human component and only focuses on the shiny, new tools in the PRTech ecosystem.

Singles’ Day on Chinese Social Media

Flack's Revenge

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at , Reuters and the New York Times.

How to Structure Your Content in WordPress


A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure to your content.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Babbler seeks to be the social network for media relations

PR Daily

Niche social media platforms are nothing new, but nothing has really taken hold as the social media platform exclusively for media relations. Help a Reporter Out, Muck Rack and other similar services have certainly come close, but there’s no function within them to maintain a network. Babbler.

40 PR tips that will super-charge your career

The Resolution Blog

Commentary not required. Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Secure coverage on the biggest publisher.

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Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient.

5 Reasons To Embrace Video Content Now


In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website.

How to Establish Brand Identity: Top Tips From Jeff Barrett


When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These associations aren’t by accident. These brands work hard to give off just the right impression to their audiences.

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7 ways to ensure your press release won't get covered

PR Daily

This story was originally published on PR Daily in November 2014. The explosion of information we need to deal with each day is making it harder to find new products, services, or people who can help make our jobs—and lives—easier.

The Resolution Blog

I’m feeling inspired. The reason? PR teams are buzzing right now. In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s working.

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Of Immoderate Moderators and Paranoid Pols

Flack's Revenge

Is the press really the enemy? That was Nixon’s line – and I was in a Nixon frame of mind, having just finished the excellent book Crooked by Austin Grossman.

Media Training in Minutes: The Pre-Interview Prep Call

Rock the Status Quo

Finding time for media training can be difficult. It’s one task on a massive to-do list. However, some of the best value-adds we can bring to a client relationship take virtually no time at all. Seconds, even. These, for instance: Sending readership demographics right before an interview.

The Citizen Analyst Manifesto, Part 1: Introduction

Shift Communications

At a recent IBM Watson Analytics event, I heard a term which has captivated me ever since: the rise of the citizen analyst. The citizen analyst is the individual who has access to powerful, modern tools of analysis.

5 Tips to a Successful PR Pitch


Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story.

How to identify weaknesses in your writing

PR Daily

This story was originally published on PR Daily in November 2014. I spoke with a coaching client last week about bad writing. Here's what we decided: Most writing is neither bad nor good. The majority lies somewhere in the middle. Whether you, the reader, like it, boils down to taste.

Instinct: What Public Relations Can Learn from the Wild

Sword and the Script

Note: This is a contributed post by Samantha Virgil , an intern with NYC-based Spector PR. . You’re absolutely in love with your dog, your pet fish or caged bird, but have you ever wondered what you can learn from animals beyond loyalty and compassion?

You Know PR is the Right Career for you when…

Ronn Torossian

Certain people just seem to fit in their careers like a piece of a puzzle fit perfectly into place- but how to know if something is right for you? Picking the right career can mean the difference between a dead end job and a dream job, so it is incredibly important to find a career [.]. The post You Know PR is the Right Career for you when… appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian 5WPR CEO Entrepreneur Public Relations

Marketing Collaboration & the Important Role of PR

The Resolution Blog

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. A great idea once labeled a public relations campaign may not rely on traditional PR tactics. A cool advertising initiative may have little or no paid media attached to it.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity.

3 Reasons Why Social Media Influencers Make Powerful Brand Partners


Who would you rather have promoting your products or services: Kim Kardashian or Michelle Phan? Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses.

10 horrible PR personalities

PR Daily

One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms.

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PR and Marketing Professionals: Three ways to be better in the new year

The Stalwart Blog

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. How are you going to be more successful? Are you intending to implement new tools? What about services? These are just a few questions you might be discussing.

Publix Is Great At Public Relations… And To Their Employees

Ronn Torossian

In NYC, Publix isn’t a big deal. But if you are from the Southeast, particularly Florida, Publix is a little slice of heaven disguised as a grocery store. And when a new location opens, that’s occasion for big news. Recently, residents of Central Florida and Northern Alabama both got new Publix stores. Both openings made huge local news.

Official announcement from Twitter: Share count data no longer available

The Resolution Blog

It's been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social share counts of any URL using the current method.

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