September, 2015

Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

PR Expanded

A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient.

PR & Customer Success: 2 Sides Of The Same Coin


In PR, we like to draw comparisons. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. Whaaaat you may […]. PR Education CS customer success customer success education PR PR education PR tip public relations retention

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10 Ways to Successfully Use Email & Social Autoresponders


Autoresponders. For many communications and marketing professionals, this word causes a visceral reaction. Autoresponders are often viewed as inauthentic, lazy or disingenuous.

They’re so Shiny!


So these Emmys are coming to live with us! Mike Erskine-Kellie has won a regional Emmy for the show we created and wrote called Scientastic. The show has won two, one for best special or program (youth) and another for its music (Mike wrote the lyrics).

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tech Blogger Lament: “It’s now all about the page-clicks”

Flack's Revenge

It seems hard to believe, but I wrote my PR Death Watch series , which chronicled the changing nature of the profession, seven years ago.

More Trending

The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

PR Expanded

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations.

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Bridging PR and Sales Through Storytelling


When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In fact, it was a major theme during this year’s GrowthBeat conference. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytelling

How to Prepare & Coach Executives Through Media Interviews


Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales.

Influencer Marketing


You are the hero of your own life. But every hero needs an even bigger hero to champion their cause now and then. Those bigger heroes are called influencers. They’re the people who are decision makers or who can sway large groups of people, or, at least, the people you need to reach.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Ted Underwood on Topic Modeling and PR

Flack's Revenge

I like to follow developments in unstructured data and text mining. Advances in these areas can mean big things for PR and social media marketing. The din is only growing in social media chatter and online content.

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Instagram Success Metrics for Social Influencer Campaigns


I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram.

[Guest Post] The Umbrella Model of Public Relations: A New Way to Approach #PR

PR Expanded

A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations.

How’s Your Data Literacy? Take our quiz and find out!


POP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares. In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]. All About Tech Data Literacy Data Literacy Quiz PR PR data PR education PR Quiz PRTech public relations

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Five Best Practices to Automate or Outsource Your Social Media


For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an extension of our personal and professional selves.

Your Story Needs White Space


Have you ever tried to sell your home? Remember just how much decluttering you had to do? You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities.

5 Ways to Transform Your Public Relations Team

Ronn Torossian

Hey manager! Stop complaining about your team. Start motivating them to become the people and the creative, productive force you need them to be. Nothing is more frustrating for a manager than a team that just can’t get it done. They come close, but you never seem to get a win … or you [.]. The post 5 Ways to Transform Your Public Relations Team appeared first on 5WPR CEO Ronn Torossian Founder's Blog. 5WPR Business 5WPR CEO PR Firm Public Relations Ronn Torossian

6 ways to ensure a journalist will love your pitch

PR Daily

This post originally appeared on PR Daily in September 2014. It’s been a few years since I left the newsroom, but in my time as a reporter I saw enough bad pitches in my email inbox to give me nightmares to this day.

What Facebook Dislikes Could Mean for Data-Driven Marketers

Shift Communications

The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it).

Tapping The True Power Of Analyst Relations


Several weeks ago, I had the opportunity to sit down and chat with ESG Senior Analyst Nik Rouda about big data and analytics trends. Nik is one of the most innovative people I know working to solve problems involving data and business intelligence, so I enjoyed hearing his insights about how to make more effective […]. PR Education analyst relations analysts Nik Rouda PR PR education PR tip public relations

4 PR Myths Every Business Needs to Know Ain’t True


It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Don’t be a fool; know that the following are nothing but hot air. Myth #1: Journalists Will Write About Your Press Release Without Contacting You.

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Good Jobs are Good for Canada


John used to step over men asleep on the streets and hope he’d never lose his job as an IT executive. But he did and, 2000 resumes later, he still doesn’t have anything. He’s starting to doubt he ever will.

5 tips to power your PR using tech, tools & talent

The Resolution Blog

Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? And implement it in a way that sticks?

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Whole Foods cuts 1,500 jobs

PR Daily

You probably still have a friend or relative who refers to Whole Foods as “Whole Paycheck.”. That’s because the brand (rightfully) has a reputation for being unnecessarily costly. The brand is trying to change that perception, but the company is going to have to break a few cage-free eggs first.

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Getting a READ on social media influencers

Shift Communications

Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence?

What will you post on Facebook or Twitter in 14 days’ time?

Stuart Bruce

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public relations, digital communications and social media including members of the CIPR and PRCA.

5 Problems the Right Content Marketing Tools Can Solve


All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Whatever your problem is, there is most likely a tool out there that can solve it.

Public Relations ROI

The Proactive Report

Online PR conversion engagement public relations ROI

My choices between being a ‘Digital Dinosaur’ or a ‘Digital Competent’

The Resolution Blog

It’s a myth that ostriches bury their heads in the sand when sensing danger or feeling threatened. Instead, they use their powerful assets to best effect: a kick that can kill a Lion or legs that can stride faster than 40mph.

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10 tips to elevate your writing

PR Daily

Typos are great attention-getters. Internet trolls comment on them. Print readers circle them in red pen. Journalists remember them (then discard the pitches in which they appear). Right or wrong, readers hold professional writers to nearly impossible standards of accuracy and clarity.

Identify trends to become a thought leader

Shift Communications

Thought leadership is a central principle in effective public relations. By becoming a thought leader, you can shepherd your industry’s overall direction in a collaborative PR environment , or take the lead in an innovative PR environment.

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We don’t want to brag but…


Super excited to have worked on Good For Canada , a website presenting an alternative election platform put forth by Canadian Centre for Policy Alternatives.Loved the piece the Toronto Star wrote.