December, 2014

Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers

PR Expanded

I met John Muscarello, founder of Endless Job Offers , a few years ago. We immediately established a mentor (me) / mentee relationship. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them.

9 Ways to Up Your PR Game


Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the … Continued.

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The Pros Weigh In: The Best Books for the Marketer on Your List


One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all.

Blackberry Continues to Struggle

Ronn Torossian

Q3 2014 was not kind to BlackBerry , once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a [.].

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Rotman School of Management’s PR Fail


So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).

More Trending

Finding the Time in 2015 to Achieve All of Your Goals

PR Expanded

A few months ago, I decided to review my 2014 New Year’s Resolutions to see if I had accomplished all of my goals. At the time, I had completed approximately three quarters of what I had set out to do for the year.

5 PRedictions for 2015


With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year. Not one to buck the trend, we’re (#obviously) going to … Continued.

Guitar Center: Content Marketing and Storytelling at Their Best


It’s no small feat. Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather. I mean, we live on the Gulf Coast of Florida, right in the prime hurricane zone.

Free eBook: How To Pitch Media

Rock the Status Quo

Happy holidays, everyone! I hope you are spending time with family and loved ones, or doing something that brings you joy and/or peace.

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Q&A With Laurie Paolone, Founder of, The Hashtag Search Engine

PR Expanded

New hashtags are surfacing every day. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. Laurie is the founder of, which is an easy to use search engine for hashtags.

7 years of Intelligibility


Happy between week: the most highly anticipated time of year for yours truly. I’m not sure if it’s the lull in work tasks post Chrismukkah, or the anticipation for “starting anew”…but whatever the case, I love this particular time of … Continued.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 Inspiring TED Talks Every Marketer Should Watch


It’s hard not to get bogged down with work. But if you’re a busy CMO or a director of marketing, it’s important to make time for activities that will help you be better at your job.

Black Milk Clothing apologizes for Facebook blowup

PR Daily

Sunday was May 4. For one corner of social media, that means it’s “Star Wars” Day, because “May the fourth” sounds like “May the force,” as in “May the force be with you,” an oft-repeated line from the movies.

Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn

Melissa Agnes

Uber has been banned from New Delhi after one of their drivers, a sex offender who previously spent seven months in prison for his crime, raped a 25 year old woman passenger.

Hey, Influencer, Will You Help Me Do These 10,000 Things?

Rock the Status Quo

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere.

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

PR Expanded

On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party. Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays.

How PRTech is reseeding the PR Landscape


This week we let go of our blog reins. Mostly because we don’t like to talk about ourselves, but also because we recently met an impressive young women named Alexis Anthony whose PR prowess deserves some love. Rebekah met Alexis … Continued. Industry Insights & Trends future of PR PR PR landscape PR measurement PRTech PRTech ecosystem public relations

5 Essentials of an Effective Content Marketing Strategy


Content marketing is all the rage nowadays. From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss.

Goodbye, SEO: PR is the new king

PR Daily

Remember when you would search for something and come across a website riddled with nonsense words? Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. The websites were never pretty and often full of junk and viruses, but they always seemed to pop up on top.

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TCIP #029 – Managing the Law Enforcement Crisis Post Ferguson and New York with Captain Chris Hsiung, Tim Burrows and Louis Hayes

Melissa Agnes

Welcome to episode #029 of The Crisis Intelligence Podcast, with Melissa Agnes, Captain Chris Hsiung, Tim Burrows and Louis Hayes. Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis.

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PR In China: the Latest Hits (and Misses)

Flack's Revenge

The Daily Show. Get More: Daily Show Full Episodes , Indecision Political Humor , The Daily Show on Facebook. Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media. As I said, those who are not savvy in this area might think that China is a very buttoned down place, and that the government pulls all the strings.

Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts.

Snack on This: What Does Success Look Like?

Rock the Status Quo

I’ve changed my views on success over the last year – from money and influence to mindfulness and surrounding myself with what makes me happy. I’ve made a concerted effort to have a life instead of living for work.

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Pinterest Versus Instagram: Which One is Best For Your Brand?


I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone. Whether you work for a large or small company, this debate is important for your brand.

11 ways dating and public relations go hand in hand

PR Daily

Finding the similarities between dating and public relations began as a fun, in-office joke among members of the People Making Good PR team. After some serious thought and consideration, we determined that dating and PR may just be more alike than they are different.

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Not only do they have very distinct meanings, but they need a different management response. Of course they are closely related. Issues can be the warning signs that a crisis is possible.

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PR Agency Offsite, Japan Style

Ishmael's Corner

Whether it’s taking over a restaurant to cook a meal or trying to stay upright playing broom ball (hockey minus ice skates,) company off sites often bring a creative bent to team building for a PR agency.

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How To Use Twitter Analytics

Shift Communications

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses.

A Ten-Minute Blog Post

Rock the Status Quo

I’m down with some sort of hideous stomach thing today, but I wanted to send out a quick post with links of value. As part of my normal content curation this week, I sifted through hundreds of articles but only read a small handful.