October, 2012

5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical.

Client Taps Paid Media to Lure Pay for Performance PR

Bad Pitch Blog

The issue with lozenges? No matter what the flavor is, they suck. But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The brand, founded in 1870, is attempting to regain relevance and insert itself into a broader conversation. To that end, the new Pine Brothers CEO is offering a bounty to PR professionals for securing placements. 250K for Play Evidently "they are offering over a quarter of a million dollars in prize money for placements."

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Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall? I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi. Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Startup Weekend has been bringing together people from across the country on a common platform to present their ideas.

10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

Monday, Oct. 15, will see me complete six months since I started at MSL Washington DC. I know many of you have wondered how I’ve been doing, and honestly, there’s no short answer to that question (though if you pressed me, I’d say “mostly good”). I’ve been (am) busy, and tired (oh, so tired!). And a few realizations keep coming to me, as I continue to settle into my new life. And I thought some of you might relate. So here they are.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

From #HungertoHope on World Food Day

Waxing UnLyrical

As public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun. But last week, I had the opportunity to attend (completely by accident) a World Food Programme event at the State Department , where Hillary Clinton, Christina Aguilera and David Novak (Yum! Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?) were honored for their efforts to end world hunger.

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Perception, Reality, and Public Relations

Waxing UnLyrical

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. I’ve also been “gently” encouraged to “ease up on your expectations, Kirk” by any number of professional colleagues…as well as students. Unh-unh. Not gonna happen.

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

I love language. Using words, reading books, giving and hearing speeches, creating messages to help people get the point across… all are not just my job, but my actual favorite way to pass time. Image: Vectorportal via Flickr, CC 2.0. At night, I watch YouTube. You know, much like the rest of the Internet-using world does. But instead of watching Gangham Style, I watch speeches. Speeches from great figures in history.

Creating Great Video Without the “Shoot”

Waxing UnLyrical

Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. Maybe video wasn’t initially a part of the plan, or perhaps it was but the budget for it was eaten up by other urgent needs.

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The International: Taking Social Media Overseas

Waxing UnLyrical

Guest post by Melissa Woodson. I don’t know if you’ve heard or not, but the world wide web — you know, that Internet thing people keep talking about — actually is world wide. So many of us are wrapped up in our day-to-day Facebooking and tweeting that we forget our messages are going overseas. That’s right. People around the globe can see what we’re saying — but only if they know it’s there.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Reminders: #prsaicon, #hungertohope & #measurepr … Today!

Waxing UnLyrical

I’m on the road, so I’m going to make this short and sweet. I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). If you’re attending the conference, I hope you’ll come see/hear/catch up with me!

It’s Friday Somewhere

Waxing UnLyrical

I saw this Someecard and it made me laugh: Even though it’s not Summer Fridays any more – at least, in this hemisphere – I know exactly how that feels. And, I suspect, so do you. I just got back from Des Moines, Iowa (lovely people!), and next week I’m off on business trip to Joizee. And even better, I’ll be traveling 0n Halloween. I know it’s not a regular holiday as such, but shouldn’t such things be banned on Halloween?

Highlights from the 2012 PRSA International Conference #prsaicon

Waxing UnLyrical

It’s virtually impossible to recap a conference that has simultaneously energized and exhausted one in a single blog post. I wrote last week about how connecting and reconnecting with new and old friends was one of the most meaningful parts of last week’s 2012 PRSA International Conference, and it truly was. But it was such a great experience that I wanted to share a little more of what I perceived as the conference highlights.

What PR Pros Can Learn From Social Good Campaigns

Waxing UnLyrical

Guest post by Harrison Kratz. Having been part of the WUL network for a couple years now, I can fully say that this community is no stranger to social good and giving back. Since I’ve met Shonali, we’ve been connected through a passion for social good , and using social to create movements around the globe. Social good continues to evolve as a layer of our industry and advance the potential of charitable causes around the globe.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Relations Trends at #PRSAICON

Bad Pitch Blog

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)." Turning the numerous changes afoot in our industry into opportunity isn''t a simple task. But it sure beats extinction.

The Evolution of the News Release: My #PRSAICON Infographic

Bad Pitch Blog

Part of my presentation on media relations at #PRSAICON focuses on the news release paradox. It''s seemingly got its own gravitational pull as one of the most mentioned tools in our industry. Yet it''s little more than a simple format that hasn''t changed much -- in more than a century. Thousands of releases are distributed daily and we can''t even agree upon what to call the format. And while releases haven''t changed much, the use case for the news release has expanded beyond the media.

Breaking Bad Pitches at #PRSAICON

Bad Pitch Blog

Both Mr. Laermer and I are speaking at the annual Public Relation Society of America''s International Conference (#PRSAICON). It officially kicks off tomorrow and we''re looking forward to being part of the programming. Anyone attending our presentations on trends and media relations, respectively, will confirm we''re nice folks. Yet we still hear a lot of buzz about people fearing they''ll wind up on the Bad Pitch blog. Breaking Bad We''re not PR zombies craving flack flesh.