November, 2007

Google’s News Release Catch 22

Bad Pitch Blog

That headline is too long. OK, maybe not, but PR people need to start pushing their writing skills to do more with less. This whine may appear to be a common vintage, but consider news release headlines. Google recently advised Business Wire to limit news release headlines to no more than 22 words. If a news release headline is any longer, Google spiders will skip them. Think about that.

Listen to Good News about Bad Media Relations

Bad Pitch Blog

This is Luke Armour -- PR Blogger, BlogTalkRadio PR guru and fellow Ohioan. Richard Laermer and I hung out with Luke on his BlogTalkRadio show, The Rundown, a few weeks ago. You can listen to the whole thing here. But be sure to check out the rest of Luke’s sound content as he chats up folks on a variety of PR and social media topics. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Kevin Dugan | Richard Laermer | Luke Armour

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Say What?

Bad Pitch Blog

The quick post below does not do the audience response justice. So we’re sprinkling some well-deserved link love on top. The Bad Pitch Blog received nearly 50 comments across this blog and Facebook about what NOT to say to the media. This pdf file serves up sage advice from Zena Weist, Gavin Heaton, Donna Papascosta, Jay, Brandon Carter, Becky Mochaface, Jen, Griff, Mike Keliher, Celeste, B.L. Ochman, Angela, Max Kalehoff, Gary Goldhammer, Gavin Heaton, David Parmet and Eric Riback.

download 10, listen too

Bad Pitch Blog

A proper post is forthcoming, but be sure to download the long-awaited Top 10 Things to NEVER say to the Media. And be sure to tune in to The Rundown at 1:30 pm today. Richard Laermer and I will be talking with Luke "Under" Armour and answering your questions as well. More details here. We''re looking forward to talking with you! hint, hint

Media 40

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Seth Godin on Smart PR People

Bad Pitch Blog

OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten stupid , er, ugly. But Seth Godin brings us the bottom line on mass pitching. The processing of 100 press releases the old-fashioned way cost more than $100. Doing it to 5,000 people was out of the question. Email means the cost of adding one more name is zero. Email means that lists keep getting bigger and bigger and once you''re on one, you''re on em all.