November, 2007

Google’s News Release Catch 22

Bad Pitch Blog

That headline is too long. OK, maybe not, but PR people need to start pushing their writing skills to do more with less. This whine may appear to be a common vintage, but consider news release headlines. Google recently advised Business Wire to limit news release headlines to no more than 22 words.

Listen to Good News about Bad Media Relations

Bad Pitch Blog

This is Luke Armour -- PR Blogger, BlogTalkRadio PR guru and fellow Ohioan. Richard Laermer and I hung out with Luke on his BlogTalkRadio show, The Rundown, a few weeks ago. You can listen to the whole thing here.

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Say What?

Bad Pitch Blog

The quick post below does not do the audience response justice. So we’re sprinkling some well-deserved link love on top. The Bad Pitch Blog received nearly 50 comments across this blog and Facebook about what NOT to say to the media.

Seth Godin on Smart PR People

Bad Pitch Blog

OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten stupid , er, ugly. But Seth Godin brings us the bottom line on mass pitching. The processing of 100 press releases the old-fashioned way cost more than $100. Doing it to 5,000 people was out of the question.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

download 10, listen too

Bad Pitch Blog

A proper post is forthcoming, but be sure to download the long-awaited Top 10 Things to NEVER say to the Media. And be sure to tune in to The Rundown at 1:30 pm today. Richard Laermer and I will be talking with Luke "Under" Armour and answering your questions as well. More details here. We''re looking forward to talking with you! hint, hint

Media 40