October, 2007

The Cover Letter Pitch

Bad Pitch Blog

Karen Russell is one of several teachers I’ve met online and off that have a passion for social media and bridging the gap between practitioners and students. Yeah, students are digital natives, but that doesn’t mean they’re born with a blog and Twitter account.

Long Tail, Bad Pitch

Bad Pitch Blog

Author and Wired editor Chris Anderson caved under the weight of endless PR spam -- more than 300 emails a day. So he published 328 email addresses – the latest batch of offenders – hoping the spam bots will teach these folks a lesson. And you thought Slick was a pain in the arse.

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Top 10 Reasons We Still Don’t Have The Top 10 Things You Should Never Say To The Media

Bad Pitch Blog

Listen in for "The Rundown" on Media Relations

Bad Pitch Blog

The Bad Pitch Blog will be on the BlogTalkRadio program "The Rundown" with Luke Armour. Armour is one of a handful of Ohio-based PR bloggers, which is just one reason I’m looking forward to this internet radio show on Tuesday, November 13 at 1:30 PM ET.

Radio 52

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

BusinessWeek Redesigns, Still Gets Bad Pitches

Bad Pitch Blog

If you haven’t seen the BusinessWeek redesign, head to your nearest news stand this afternoon and grab one. Homework from the Bad Pitch blog? On top of all the other reasons to buy this national business magazine, it’ll give you something new to discuss with your BusinessWeek reporter.

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To Whom It May Concern?

Bad Pitch Blog

This may fly in the face of Richard’s Pepto-Bismolic plea, but before everyone gets all Shiny Happy People, I must vent. Someone sent us their second bad pitch. Both pitches start with the salutation: To Whom It May Concern. TO WHOM IT MAY CONCERN!? First of all, this isn’t a salutation.

Top 10 List of Things You Never Say to a Reporter

Bad Pitch Blog

The post below inspired us to create a Top 10 List of Things You Never Say to a Reporter. We''re getting some great entries so far and want to encourage everyone to keep them coming. Post them in the comment section of this post or the BusinessWeek post. Tomorrow I head to The University of Georgia to present at Connect. So the Top 10 List and the winner will not be posted until Monday, October 18.